• Title/Summary/Keyword: exhibition industry

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Effect of Service Quality on Corporate Performance, Customer Satisfaction and Intention : Focus on Outsourcing of Exhibition/Convention Industry (서비스품질이 기업성과, 고객만족 및 의도에 미치는 영향 : 전시컨벤션 산업의 아웃소싱을 중심으로)

  • Lee, Byung-Ho;Jeon, In-Oh
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.275-298
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    • 2012
  • Holding conventions and exhibitions are deemed as a highly valued-added services. The conventions and exhibitions industry (CEI) contributes to the development of the region in which the venues are located by creating jobs, boosting the local economics, attracting dollars and increasing tax incomes. At the same time, the international awareness of the region rises after holding an international exhibition or convention. This study investigated the effects of outsourcing services quality that employed by corporations organizing conventions and exhibitions on business performance and customer satisfaction of organizing corporations. It was found that many convention organizing corporations relied on outsourcing services for the most of the process. Given that the staff members of outsourcing companies serve as the major source of services for events, the quality of their services has much effects on the business results of hiring corporations. In this study, major factors influencing the service quality and the importance of the service quality were addressed. And the ideas for effective method for controlling the outsourcing sources were also suggested for hiring corporations and outsourcing companies.

A Study on Digilog Exhibition Technique of Cultural Heritage using Five Senses Interaction (오감 인터랙션을 활용한 문화유산 디지로그 전시 기법 연구)

  • Park, Jeong-Yeon;Yu, Jeong-Min
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.413-414
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    • 2020
  • 본 논문에서는 수중 문화재를 주제로 오감 인터랙션을 활용한 디지로그 전시 기법을 연구한다. 영상을 활용한 디지털미디어가 중심인 기존의 전시 기법에 시각, 청각, 촉각과 같은 다양한 감각기관을 활용한 인터랙션을 추가함으로써 관람객에게 새로운 경험을 제공하고자 한다. 프로젝션 매핑, 증강현실과 같은 디지털 기술과 난파선과 자갈, 실물 크기의 모형 유물과 같은 아날로그를 결합하여 관람객에게 실재감을 주어 효과적인 몰입감(flow)을 유도하고자 한다.

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A Study on Fisheries Business Trends during the Period of Japanese Colonial Rule in Tongyeong based on Fisheries Status, Catches and Issues (통영지역의 일제강점기 수산관련 주요 동향에 대한 분석 -어업현황, 어획고, 주요 이슈 등을 중심으로-)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.46 no.2
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    • pp.75-92
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    • 2015
  • Generally, the outcomes of the historical study in some domain would be a most fundamental and basic reference for understanding the essential and core component of them. Specially in case of social science, the importance of historical research much more emphasized that would be divided into independent academic field. In Korean history including fisheries business and industry, the most remarkable historic event would be the period of Japanese colonial rule that one of the most obstacle should overcome. Though the fisheries business and industry of Korea have considerable own history, the research and study of that not so much have been performed or investigated including the period of Japanese colonial rule. Most of the existing research of fisheries history have merely focused on partial topics like 'Fishermen's Association', 'Fisheries Industry Despoliation'. And the historical study of fisheries business and industry's overall status and trend in local area except Pusan also not enough. The aims of this study are exploring the fisheries trends and status during the period of Japanese colonial rule in Tongyeong and finding out the overall major fisheries business issues that would be a better understanding the Korean fisheries industry. Achieving that Objectives, over 800 articles of media, the Japanese government-general of Korea, and other historical data were gathered, refined and analyzed. This paper focused on of major fisheries topics and issues that including overall fisheries status, trends, fisheries catches, local fisheries cooperatives and fisheries exhibition during the period of Japanese colonial rule in Tongyeong. The result of this study shows that the status of fisheries in Korea had been deteriorated for exploitation of Japanese imperialism and Japanese fisheries capitalist during that period. Though the level of Tongyeong in fisheries was very high in terms of catches ratio and population of fisherman, the distribution networks of fishermen's association was not good enough. And the Tongyeong fisheries exhibition in 1922 has positive aspects for considering both composition of organization and educational activity. Even though the results and findings would be a helpful guidelines for understanding the fisheries business trends and status under the rule of Japanese imperialism, more research and study of that should be accomplished.

The Commercialization of Blockbuster Exhibitions in Museums (미술관 블록버스터 전시의 상업주의적 경향 연구)

  • Hwang, Kyung-Ja
    • The Journal of Art Theory & Practice
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    • no.2
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    • pp.191-213
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    • 2004
  • The trend of "Blockbuster Exhibitions" over the past decade has led to the unfortunate reality that museums, losing sight of their role as an Academic organization, are becoming increasingly influenced by the corporate world. In my dissertation entitled "The Commercialization of Blockbuster Exhibitions in Museums," I explore the modern tendency toward Blockbuster exhibitions in art museums and the negative impact of those exhibitions on the art world. Museums of the modern day have expanded their territory from the traditional venue of public education to the hybrid cultural space. This mission, evident in the museum's attempt to satisfy audiences with the offering of diverse activities, has changed the concept of the museum, giving priority to the desire for financial gain. From the viewpoint of this new museology, the museum considers Blockbuster exhibitions as the safest method to increase ticket sales. As a program that openly reveals the commercialism of the museum, I explore the Blockbuster show and its strategies as a means of exposing the influence of the corporate world on art. A key component to the Blockbuster exhibition is the "hype" that is created to attract an audience. This devotion to increased publicity distracts from what should be the goal of public education, as the primary focus leans towards the desire for a large number of visitors. Consequently, this unavoidably standardized exhibition is presented to the public in a manner that deprives the audience of a unique experience. With large crowds and increased ticket prices, it is difficult to form a genuine appreciation of the artwork. In addition to the profit gained by increased ticket prices and the commercial sales of "souvenirs" from the museum gift shop, Blockbuster shows are used as a means to attract the attention of corporate sponsors. As explained in my dissertation, the importance that the museum places on corporate sponsorship as a capital resource is evident, however the degree to which the museum allows itself to he influenced by the desire for capital gain poses a threat to its function as an academic organization. Circumstances in American museum history, in particular, have influenced the transition from academic resource to corporation within museology. In keeping with the nation's tendency towards capitalism, art museums in the United States were initially established and developed by individual capitalists who applied principals of corporate operation to museum management. As a result, in modern days, We witness the influence of enterprise on museum programs, while corporate management may be able to guarantee immediate fiscal benefits, however, it is unable insure the future of the museum. In Slim, my dissertation discusses the mechanism of the commercialized "Blockbuster Exhibition" and the impact that it has on the future of the museum as an industry. This research provides an opportunity to reconsider the role of the museum as an academic institution, particularly in regard to the need to decrease the capitalization of exhibitions and refocus their influence on the art world as an educational resource.

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A Study on the Relative Importance of Structural Elements of the Fashion Convention by Delphi Analysis

  • Kim, Moon-Sook;Oh, Hyun-Nam;Kim, Hyun-Ah
    • The International Journal of Costume Culture
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    • v.4 no.3
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    • pp.171-181
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    • 2001
  • The Purpose of this study first was to establish the concept based on the existing convention theory, and classifies the types of industrial aspect, and cultural and artistic aspects. Based on it, the relative importance of structural elements of the fashion convention industry is analyzed to fashion conventions in the industrial aspect. The research applies Delphi technique, it is applied to experts in the fashion convention industry in two rounds. Re result is as follows ; First, exhibitions and collection of the fashion convention industry are classified into five groups by examining their main types and main targets. Second, in fabric·material exhibitions, the procedure, personnel and communication have relatively equal importance on the whole although facilities are considered most important. in clothing·fashion exhibitions, the procedure has by far a high level of importance unlike others. Third, comparing the second stage importance, it is shown that the event hall, pubic relations, professionalization of personnel, communication between the promoter and supporting organization are most important with a slight difference by type. Fourth, comparing the third stage importance, it is revealed that ten most important factors are the event location, publicity time, the size·number of event halls customer handling , expertise, publicity media, friendliness, facilities, Publicity Publications, and business competence.

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A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

  • Kim, Hye Eun
    • Fashion & Textile Research Journal
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    • v.17 no.2
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    • pp.168-177
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    • 2015
  • The purpose of this study is to investigate sustainable fashion flows and to outline their characteristics by analysing Esthetica as the largest trade-based sustainable fashion exhibition in the UK. Most of the researchers have focused on its ethical meaning rather than on fashionable criteria or marketable value. This pioneer work could be helpful in order to plan and study sustainable fashion flows. The research method is to identify characteristics of sustainable fashion trends through literature reviews and case studies focused on the UK, Esthetica events and participating brands. The following results were obtained. Upcycling suggests the extension of a product's lifecycle, a trend on the increase. Transparency is the crucial issue in sustainable fashion. Estethica shows that nurturing sustainable brands is one effective way of boosting the sustainable industry, as well as encouraging the production of sustainable products. Sustainable fashion has come to be included in mainstream fashion in terms of aesthetics and commercial competitiveness. Finally, sustainable fashion highlights quality of garments. Thus, Esthetica shows the present of sustainable fashion and its future, that is, sustainable fashion not just as a trend but a lifestyle for both its consumers and the industry. As the sustainable industry is a growing sector, it would be useful to carry out separate in-depth case studies on leading sustainable brands and qualitative aspects.

A Study on the Knowledge Based System for Traditional Food Industry in Korea - A Case Study on Yeonggwang Mosisongpyun Industry - (전통식품산업 지식기반체계 구축에 관한 연구 - 영광 모싯잎 송편산업을 중심으로 -)

  • Cho, Eun-Jung;Choi, Soo-Myoung;Kim, Han-Eol
    • Journal of Korean Society of Rural Planning
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    • v.17 no.1
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    • pp.89-98
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    • 2011
  • Recently, the food industry has evolved into a new and innovative trend according to its globalization and change of food consumption patterns. However, it is hard for the traditional food industry in Korea to meet the changing consumers' needs because of its poorer quality control and lower industrialization technology than other advanced industries. Also the knowledges acquired through a lot of time and efforts would be lost after the human resources with tacit knowledges leave by their too much aging. Especially, the 21st century would be called as knowledge based society which means that knowledge be the important contributing factor in the economic growth. In this regard, this study aimed at proposing the knowledge based system for systematically managing or preserving knowledges of Mosisongpyun industry in Yeonggwang County to seek for the sustainable development of the traditional food industry in Korea. The knowledge based system of Mosisongpyun industry in Yeonggwang County is finally proposed as follows; First, hardware is composed with the necessary unit facilities such as interpretive center, learning and experience room, library, etc. And the integrating facilities such as Mosisongpyun theme park, traditional village, and knowledge industrialization support center are proposed. Second, software is composed with the necessary unit softwares such as the preservation manual of traditional knowledge and skill, web-site administrator, development of graded textbooks, development database software, etc. And the integrating softwares such as development of innovation and management ability in Mosisongpyun industry are proposed. Third, humanware is composed with the necessary unit programs such as exhibition, own training program, incubator support system, etc. And the integrating programs such as the farm association corporation, the testing and research institute, the institution of learning and training are proposed.

A Study of the Classification of Research and Trend in the Korea Trade Show (국내 무역전시 연구 분류 및 동향에 관한 연구)

  • Sung, Nak-Suk;Hong, Seon-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.53
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    • pp.289-313
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    • 2012
  • This study aimed to analyze research trend of the trade show industry in Korea and further to suggest the future direction on the research area where industrial strategies and governmental supports can be made. From 2001 to 2011 by order of 11-year study by analyzing research trends and future direction of policy more effective marketing strategy is precisely to provide direction for research. For the purpose of this study, 169 articles from 49 national level journals of Korea was classified and analyzed. 30 researches in 2005 was published research papers related to the exhibition industry was grew rapidly. According to the analysis, participants behavior of trade show were the most important topic with 33 articles. Various statistical methods such as ANOVA, structural equation model, path analysis, t-test and regression were used. However the study methods of these researches didn't make much progress. The result of this study indicated that we need to study more about the trade show industry of Korea, especially about local economic development and regional demand of trade show.

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A study on Global facilitation of the Korea's MICE bureau (우리나라 MICE 뷰로의 글로벌 활성화 방안 연구)

  • Choi, Byeong-Choon
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.479-508
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    • 2010
  • Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

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A Study on the Activation of the Fur Fashion Industry in Korea(Focused on the opening domestic Fur Market after 1988) (한국 모피 패션 산업 활성화에 관한 연구 -'88년 모피 내수시장 개방 이후를 중심으로-)

  • 정성혜
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.45-60
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    • 1994
  • Since 1988 the fur fashion industry in Korea has been difficult in exporting and competition with too many brands after opening the dom-estic fur market. However comparing with the interest of manufactures and consumers there are few of related references and books. So the purpose of this study is to put in order and summurize the manufacture in fur cloth-ing the informations of domestic and oversea fur markets and the other professional references. After all it is to help succeed in domestic and international fur markets and give the new ideas of designing and merchandising to the fur fashion industry. The results were as follows: 1. Contact with fur specialty stores in the international fashion cities and tourist cities directly. 2. Establish oversea factories in the low labor countries. 3. Exploit and invest in Russia china and the East European countries for suppliment of law materials and fur market. 4. Need the market research and promotion for encroachment in Japanese fur market. 5. Create the original brands with inter-national fashion sense. 6. Develop the manufacture line for diverse models in small lots matching with the modern life styles. 7. Need the fashion show exhibition pro-motion with reasonable prices and creative new designing with various color trimming texturizing and combination with the other materials. 8 Subdivide and distinguish labels into different types for avoiding with too much com-petition and comvenience of consumers. 9. Make an effort to weaken the black mar-ket the 30% of the domestic fur market.

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