• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.19-37
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• 2020

The purpose of this paper is to seek for a new exhibition form of floral art design that deviates from formalism by suggesting a planning exhibition with storytelling away from the unilinear exhibition composition method of floral art design currently being held in Korea. Storytelling in flower art exhibition is to construct an easy-to-understand exhibition through the use of the four-step construction method of introduction-development-turn-conclusion, or the three-step construction method of intro-body-conclusion. It is intended to efficiently propose interaction between creators and viewers. In order to seek for diversification of floral art design, it is necessary to secure a convergent view that has been blowing since the Millennial, collaborate with other fields, or attempt exhibition planning that reflects storytelling. The main function of the exhibition is to meet and communicate directly with the public. This study intends to propose the exhibition structure and implementation direction of floral art exhibition through the case of 'Hwawanggye' held at the Sungkyunkwan University Museum in 2017, focusing on the exhibition where storytelling is applied. Through this study, it is expected that the discourse in the field of floral art will be expanded, and various networks of aesthetic suggestions and floral art design with storytelling will be boosted.

• Korean Institute of Interior Design Journal
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• v.26 no.6
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• pp.3-12
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• 2017

As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.115-122
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• 2008

There are many ways to know the social and cultural level of each country. Among them, a museum are not only the best place to understand the history, the life style and the culture level. The most important constituent, which museum architecture has, are visitors, exhibition and communication between visitors. Exhibition space composition is the one of important things in museum architecture, and it's essential to show an intent of exhibition to visitors. This thesis has the purpose to provide the basic material through analyzing exhibition space composition and exhibition method of the theme museum and understanding the relativity of them so that the new theme museums can be designed in the Tight direction. So I chose the independence museum that opened within recent 10 years, finally middle & small size's theme museum were selected. The results from the case study are as follow. Firstly, the exhibition space unit of basic type and center-hall enter type had a one-way for gateway and used the exhibition of three or four faces. The exhibition space unit of around tile center-hall type and guidance type had the separated gateway and used the exhibition of one or two faces. Secondly, the exhibition method of selected museums was divided into the wall face type and the island type. The exhibition method of two faces mainly used in guidance type caused complicated visitor circulation. In that case, it seemed to be good that two walls were used alternately. Thirdly, there were visual type, audio-visual type, handling type and experiential type in the method of exhibition. The former two types were used mostly, and the latter two types were rarely used. Fourthly, the wall face type was inefficient for exhibition because given walls were supposed to be used. Therefore, it was more effective to use the wall face type and the island type together.

• Korean Institute of Interior Design Journal
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• v.15 no.2 s.55
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• pp.150-157
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• 2006

Founded on a close relationship between exhibition scenarios and media, this study was conducted 1) to establish exhibition arrangement types by using three analytical indicators, such as arrangement types of exhibition, groupings of similar exhibition media, and exhibition density; and 2) to demonstrate the importance of considering the characteristics of exhibition arrangement types by using viewing behavior codes as a major analytical indicator. The following three types were investigated in this research: First, the Independent type (Type C) was found to be strongly influenced by architectural and spatial forms, especially by low exhibition density and high visual information. Also, compared with the Wall Dominant type, low number of viewing behavior codes and distribution was found even though there were high correlations among viewing behavior codes. This is assumed to be due to low exhibition density. Second, the Wall Dominant type (Type A) was found to be not influenced by architectural and spatial forms. This is because space is planned and restructured centering on the wall type showcases. At the planning stage of exhibition, it is easy to divide or combine space according to the contents and structure of exhibition scenarios. Compared with the Independent type, low correlations were found among viewing behavior codes. This is due to low participation or manipulation exhibitions. However, this implies that more active viewing behaviors can be induced if appropriate exhibition techniques and arrangement methods are used for each exhibition content. Third, the Independent Dominant type (Type B) was found to confuse visitors in selecting routes by displaying too many exhibits at a limited space in a disorderly fashion. It failed to attract visitors to the main exhibition area, where a big space is formed in the center. Visitors were found to view exhibits that are arranged near the major traffic line.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.179-182
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• 2007

2007 Design Festival on Seongnam Living Design has been held with the theme of "You and I, We" on the basis of harmony through design. This kind of theme has the main concepts as follows: Harmony- the exhibition program that can capture our mind, Communication-the experience program not through personal work but through group work, Design Seongnam-joyful Sungnam which we have made together by regional participation design project. Especially, it also has encouraged active and voluntary participation based on the promotion of the event and design exhibition that are hosted by the universities, elementary and secondary schools that represent the downtown Seongnam. In understanding Seongnam City, it has applied the plan introducing emotional process. These are the programs, which are reading, thinking, listening, watching, touching, making, and dreaming. Through the processes of being with Seongnam by participants, it has helped people know more about Seongnam, and focused on being the exhibition understanding the members of the community Seongnam.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1302-1319
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• 2011

The purpose of this study is to investigate the means by which designers communicate their philosophies and messages through fashion exhibitions, which are one of the communication methods that use visual images, by focusing on the aesthetics of fashion exhibition design. For this study, previous studies related to design exhibitions were analyzed, in addition to the related theoretical background, by examining the existing literature and conducting an illustrative study on fashion exhibitions. Our illustrative study focused on the aesthetic meanings of exhibitions held by the fashion brand Maison Martin Margiela over the past 10 years. According to our analyses, the fashion philosophy of fashion designer Martin Margiela's was reflected by Maison Martin Margiela in the exhibition design. After studying the features of Maison Martin Margiela's exhibition design, the inner values of deconstructivism and mysticism and appearance techniques of trompe-l'oeil, white spirit and assemblage were observed. This study aims to supply basic data for an active research on consilience and communication conducted in fashion communication field through a fashion exhibition designed to be seen as a work, an objet of the exhibition. In-depth studies on the cultural and aesthetical aspects of fashion exhibitions should be carried out, not only based on the sense of sight but also the senses of touch and hearing. Next, theories should be established on fashion scenography, to consider the use of the space design of fashion shows, presentations and advertising and movies to communicate fashion.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.75-78
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• 2006

Ministry of Construction and Transportation approved amendments to the Seongnam City that permits the redevelopment of Seongnam City in December 2001, The city will begin the first of three phases in the redevelopment which will be spread over more than ten years. This study aims at inquiring into the design process of the 'Seongnam Redevelopment Exhibition Center' project by focusing on the role of the architectural and exhibitional designer. In terms of architectural approach, 'Seongnam Redevelopment Exhibition Center' will play a role environmentally as a street object, and functionally as an exhibitory, selling, public, educational and cultural space for Seongnam citizens. The plan of exhibition space, cultural space, rest area and office space is not independent or contradictory but organical in a three-floor composition.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.236-243
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• 2005

The pre-examination closely beforehand relation between the articles on exhibition and visitors, the visitors and exhibition space, the exhibition space and the articles on exhibition, and the acceptance of various requirements are the matters you should consider in the initial stage when planning the establishment of a museum. Especially, the clear guideline for the layout of exhibition to meet the intention of spectators considered based on the seeing behavior in the exhibition hall (i.e. they see the articles on exhibition in order passively under instructions of the museum or select them by themselves positively etc.), and the moving line of appreciation and the exhibition type seems to be not yet prepared sufficiently. This study can be defined as the study of fundamental background for the architectural guideline for the characteristics of visitor's behavior, the selected moving line in the exhibition hall, the layout against the forced moving line and the type of exhibition space. As a part of this study, we carried out the research and the study for how the movement of visitors and the characteristics of seeing behaviors according to the type of the moving line are shown, based on the type of moving line for seeing suggested by David Dean.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.24 no.3
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• pp.271-280
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• 2012

This study examines the influence of experiencing interactive media in exhibition halls on the satisfaction and perception for the exhibition space. Field measurements and surveys were performed in two exhibition halls where various interactive media were exhibited. Results imply that experiencing interactive media was important to enhance understanding the information provided by them. In order to improve satisfaction for the exhibition halls, the layout of space need to be organized effectively in a way that visitors easily feel interest in the contents and information exhibited in the space. Also, in order to keep better perception for exhibition space, the information provided in the space should be organized clearly and open to visitors easily. The flow of visitors' traffic in the exhibition space should be perceived easily by the visitors. Multiple linear regression indicated that the space should be organized effectively with good visual composition that surrounds the exhibits in order to improve satisfaction level for the exhibition hall. In addition, various information provided by the media contributed to improve perception for the exhibition hall.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.97-105
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• 2006

Richard Meier has earned his recognition by developing his unique design approach and keeping consistency in design concept in museum architecture over the years of his practice. The purpose of this study is finding common characteristics of the exhibition space spatial organization based on actual site visit analysis. This study will mainly focus on the museums Richard Meier designed between 1979, which is the year he started, until 1997 which is the year Getty Museum opened. For the purpose of this study, Museum of Applied Art, Frankfurt(1979-85), High Museum of Art, Atlanta(1980-83), Museum of Contemporary Art, Barcelona(1987-95), and The J.Paul Getty Museum(1984-1997) have been selected for analysis. This study will reveal fundamental characteristics of Richard Meier's architectural philosophy through his early residential projects and give background information of the 'white architecture' Close analysis will continue by reviewing four museums selected specifically for this study and focus more from the point of issues such as; 1)applying various axis in space programming, 2)symbolic significance of exhibition space, 3)hierarchy of each space, 4)design elements and characteristics of the exhibition space. Furthermore, quantitative research on exhibition space organization will be done by Space Syntax theory method. The result of the study will be a significant data in designing a modern museum.