• The Korean Journal of Financial Management
• /
• v.23 no.2
• /
• pp.143-170
• /
• 2006

We explore how stock returns and volatility have been impacted by securities market stimulating and controlling plans during the 1980-2004 period, using return analysis, event study, and BFL tests. First, we examine effectiveness of the stimulating plans for a depressed market and the controlling plans for an overheated market with respect to different firm sizes and industries as well as the whole market. KOSPI, large-sized, finance, and manufacturing company stock prices significantly rise following stimulating plans, implying that the plans are quite effective. Controlling plans also seem effective as stock prices stop rising and tend to decline following the plans. Second, we test whether securities market plans have any further impact with respect to fun sizes and industries in addition to the impact on the entire market. Only large-sized stocks show additional response to stimulating plans, while small-sized, electrical-electronic equipment, distribution, and manufacturing industries are further impacted by controlling plans. Third, the results of BFL tests show that volatility does not change around the announcement dates of stimulating and controlling plans. It appears that securities market plans have no impact on volatility. Only stock returns respond to the plans.

• Asia pacific journal of information systems
• /
• v.22 no.4
• /
• pp.51-73
• /
• 2012

Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

• Journal of Korean Society of Transportation
• /
• v.36 no.2
• /
• pp.112-128
• /
• 2018

We are implementing pedestrian priority zone policy to certain districts to reduce greenhouse gas and to develop eco-friendly city which has more focus on pedestrians' walking environment. This policy has contributed to citizens' satisfaction level with improved public transportation service as well as more spacious streets for walk. Despite highly positive influence of pedestrian priority zone policy to the walking environment, we need to anticipate the impact of this to traffic environment as it may have bad effect to the overall traffic flow around the zone where the policy is implemented. This research has analyzed the change of characteristics of traffic accidents around the eco-traffic area of Hang-Gung dong, Suwon city, to understand impact of the pedestrian priority zone policy to the traffic surroundings, with pre-post analysis methodology. As a result, number of accidents related to pedestrians showed decrease as pedestrian priority zone is designed operated with focus to pedestrians. But accidents related illegal U-turn and violation of the traffic signal showed (significant) increase as there was a restriction of turns and decrease of overall traffic speed. To prevent the accidents above, we need to notice drivers to pay special attention before the pedestrian priority zone event, and information from this research should be given to the drivers through safety signs and mobile application at the place near to the event.

• The Journal of the Korea Contents Association
• /
• v.9 no.6
• /
• pp.82-91
• /
• 2009

Film festival is a cultural event, which would be held for various purposes. This study was to find out the effects of visitors' demographic characteristics and Jeonju International Film festival images upon their general satisfactions, focusing on the 10th Jeonju International Film Festival. The results are as following. First, 20's(year), Student(job) and Less than 100(income/a month) had a majority in the demographic characteristic. It is needed to develop various programs and events targeting for these groups. Second, it resolved 11 questions in all into 3 factors, which is named as 'Administration', 'Facility', and 'Contents'. Specially We need to develop events and programs for teens. It verified that visitors satisfied far more as they were provided with comfortable theater, various facilities and events, etc. It also proved that the service of giving useful informations met visitors' satisfaction. But as the demographic characteristic showing, visitors dwelling near Jeonju were fewer. It is required for a program to enhance the peculiar qualities of the city, Jeonju and then to promote the participation of local people. It is necessary for the host organization to secure its identity including peculiar subjects differentiated from other film festivals for the purpose of establishing itself as a worldwide event.

• Journal of Distribution Science
• /
• v.14 no.4
• /
• pp.47-53
• /
• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• Korean Journal of Psychosomatic Medicine
• /
• v.29 no.2
• /
• pp.191-198
• /
• 2021

Objectives : This study was designed to investigate the correlation between defense mechanism and posttraumatic stress disorder in burn patients. Methods : We recruit 40 burn patients and we evaluate sociodemographic characteristics, characteristics related to burn, korean version of Impact of Event Scale-Revised (IES-R), Korean Version of Center for epidemiologic studies depression scale (CES-D) and Ewha Defense Mechanisms Test (EDMT). Multiple regression analysis was performed to evaluate the correlation between EDMT score and IES-R score. Results : Factor 2 of EDMT which consists of Ego-expansion subjects was significantly correlate with IER-S score. In factor 2, Controlling (β=-0.299, p<0.05), Sublimation (β=-0.276, p<0.05) is significantly correlate with IER-S score. Conclusions : Some subjects of defense mechanism was significantly correlate with IES-R score. it might be helpful to understand defense mechanism for the posttraumatic stress disorder in burn patients.

• Journal of Korean Society of Disaster and Security
• /
• v.12 no.1
• /
• pp.35-44
• /
• 2019

In the event of a disaster (or accident), first of all, the ability to respond to an immediate disaster is important. This study investigated the disaster response capacity and the effects of disaster response exercise personnel. A questionnaire consisting of 28 items was used to assess disaster response capabilities. The questionnaire consists of contrast, preparedness initial response, warning, and response steps. Survey participants are self-service fire-fighters of small and medium-sized manufacturing companies participating in exercise. The effectiveness of the exercise. was measured by dividing the subjects before and after the exercise. Analyzing the difference between before and after exercise, it was confirmed that disaster response exercise. had significant effects on improving disaster response capacity. This study suggests that the disaster response exercise. has the effect on the disaster response capacity of the members and the necessity of disaster response exercise. As in the case study, if a company or organization regularly conducts disaster response exercise., its disaster response capabilities will improve. In addition, it is anticipated that in the event of a disaster (or accident), it will be possible to prevent or reduce property damage as well as property damage.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.166-176
• /
• 2021

Due to urbanization and industrialization, the importance of large-scale fire prevention, management and measures is increasing day by day. However, the fire site arrival rate in Golden Time, which is a factor that can minimize large-scale fire damage, of Pohang, a large city with a population of over 500,000, is relatively low. So additional fire fighting power deployment and infrastructure investment are required. However, as budget and manpower are limited, it is necessary to selectively deploy fire fighting power and invest in infrastructure. Therefore, this study attempted to present a fire damage rating that can compare the level of fire damage, which is an index that can help selectively provide fire fighting services in Pohang and make related decisions. For the index, the OD cost matrix was used to predict fire vulnerable areas with a high probability of increasing the fire scale in the event of a fire. Also fire damage was measured by predicting the level of fire damage in the event of a fire according to population, building density, and access of fire trucks. It is expected that the fire damage rating will be able to help in various decisions related to fire fighting service deployment and services not only in Pohang city, but also in other regions.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.5
• /
• pp.15-24
• /
• 2019

The purpose of the study is to present implications for the management performance and improvement of enterprises through the study of the simplicity of meals, individual values, inhuman relationships, attitude formation, awareness and solitary eating behaviors. The research method was investigated by the judgment sampling method. The collected effective samples were validated using a confirmed factorial analysis to ensure the validity of the discriminatory validity and the internal validity of the convergent validity. First of all, the company should provide information to the people who eat alone to A recognize the simplicity of their meals. Second, we should ensure that the individual values of the Honbab people can be formed through various promotional strategies that can lead to the formation of attitudes. Third, companies should pursue diverse event strategies that can lead to the formation of attitudes of the people of the Honbab family. Fourth, event development such as the provision of a very special service for customers only will have to be conducted when visiting the stores of the Honbap people. Finally, companies should focus on promoting the convenience, convenience, and time-consuming advantages of eating alone through a variety of marketing, and strive to increase their customers.

• 한국공간정보시스템학회:학술대회논문집
• /
• 2004.12a
• /
• pp.169-181
• /
• 2004

SK Telecom has already constructed GIMS system as the base common framework of LBS/GIS service system based on OGC(OpenGIS Consortium)'s international standard for the first mobile vector map service in 2002, But as service content appears more complex, renovation has been needed to satisfy multi-purpose, multi-function and maximum efficiency as requirements have been increased. This research is for preparation ion of GML3-based platform to upgrade service from GML2 based GIMS system. And with this, it will be possible for variety of application services to provide location and geographic data easily and freely. In GML 3.0, it has been selected animation, event handling, resource for style mapping, topology specification for 3D and telematics services for mobile LBS multimedia service. And the schema and transfer protocol has been developed and organized to optimize data transfer to MS(Mobile Stat ion) Upgrade to GML 3.0-based GIMS system has provided innovative framework in the view of not only construction but also service which has been implemented and applied to previous research and system. Also GIMS channel interface has been implemented to simplify access to GIMS system, and service component of GIMS internals, WFS and WMS, has gotten enhanded and expanded function.