• 한국의상디자인학회지
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• 제24권4호
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• pp.27-39
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• 2022

The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

• 한국식생활문화학회지
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• 제16권2호
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• pp.73-80
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• 2001

The objective of this research were to investigate the evaluative criteria and sub-factor in terms of food preparation and eating for the housewives and cooks in Ulsan Metropolitan City. 217 full-time housewives and 129 cooks were surveyed for this research. The cooks evaluated preference, cooking time, taste, food color, food temperature more important than the housewives. The evaluative criteria in food preparation and eating was consisted of 4 factors; the eating atmosphere factor, the preference factor, the quality factor and the table setting factor. There was a significant mean difference of the eating atmosphere factor between men and women. There was a significant mean difference of the preference factor between marital status, age, Engel Coefficient, educational level and occupation. The quality factor was varied from sex, marital status and occupation.

• 유통과학연구
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• 제13권4호
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• pp.9-19
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• 2015

Purpose - This study focuses on the use of evaluative criteria software for imprecise market information, and product mapping relationships between design parameters and customer requirements. Research design, data, and methodology - This study involved using the product predicted value method, synthesizing design alternatives through a morphological analysis and plan, realizing the synthesis in multi-criteria decision-making (MCDM), and using its searching software capacity to obtain optimal solutions. Results - The establishment of product designs conforms to the customer demand, and promotes the optimization of several designs. In this study, the construction level analytic method and the simple multi attribute comment, or the quantity analytic method are used. Conclusions - This study provides a solution for enterprise products' multi-goals decision-making, because the product design lacks determinism, complexity, risk, conflict, and so on. In addition, the changeable factor renders the entire decision-making process more difficult. It uses Fuzzy deduction and the correlation technology for appraising the feasible method and multi-goals decision-making, to solve situations of the products' multi-goals and limited resources, and assigns resources for the best product design.

• 한국패션뷰티학회지
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• 제2권3호
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• pp.44-59
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• 2004

The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

• 동의생리병리학회지
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• 제20권4호
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• pp.759-765
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• 2006

In order to provide the methodology of researching constitutional theories, the original meaning and the source of the term, ti(體) and zhi(質) written in and other text were reviewed, and then components of constitution(體質) and some evaluative norms and prospect on constitutional theories were proposed. Ti(體) means body or 5 tissues or patterns of them and zhi(質) means quality in , so the temporary meaning of constitution was generally same with present one. But the temperament originated from Greek and Elizabethan era is thought that it corresponds with constitution, but it means generally body type and character and mental pathologic features. The fundamental requirements of constitutional theories are needed stability, creativity, clinical efficiency and reproductiveness for differentiating with classical diagnostics over the range of disease and aging of the subject. And heredity, universality and extensiveness were recommended as additional requirements for making level up the theories through long-term follow-up, and to evaluate these requirements detail items were proposed. More of these, weight rendering should be made respectively afterwards.

• 대한영양사협회학술지
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• 제25권3호
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• pp.178-187
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• 2019

This study examined the effects of social identity (cognitive, affective, and evaluative social identity) on affective commitment and behavioral intention in premium food markets. Data were collected from customers who had visited the premium food markets within three months prior to the time of the survey. A total of 247 responses were analyzed using SPSS 25.0 for Windows. The three attributes of social identity (cognitive, affective, and evaluative social identity) had a significant positive effect on the affective commitment, while affective commitment had a positive effect on the behavioral intention in premium food markets. On the other hand, only evaluative social identity had a significant positive effect on the behavioral intention in premium food markets. These results revealed the mediating effect of affective commitment in the relationship between social identity and customers' behavioral intention. This suggests a positive affective commitment as a key factor for customers in premium food markets. The results would be applied to marketing strategies based on the attributes of premium food market customers.

• 마케팅과학연구
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• 제9권
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• pp.153-173
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• 2002

본 연구는 의복 구매시 소비자들에게 영향을 주는 의류점포의 서비스 품질, 의복평가 기준과 위험지각의 관계를 살펴보고, 이러한 관련변수들이 의복충동구매행동에 미치는 영향을 살펴봄으로써 의류제품을 다루는 마케터나 리테일러들에게 소비자 행동을 파악하는데 도움을 주어 차별적 경쟁우위 수단으로 활용할 수 있도록 하고자 하는데 그 목적이 있다. 연구 결과, 의복을 구매할 때 소비자가 지각하는 의류점포의 서비스 품질과 의복평가 기준은 구매와 관련된 위험지각과 부분적으로 관련이 있었다. 또한 의복충동구매행동에 대한 의류점포 서비스 품질, 의복평가기준 및 위험지각의 영향을 살펴본 결과, 위험지각요인 중 소비자들이 의류제품의 봉제상태가 나빠지지 않을까, 세탁/관리하기에는 불편함이 없을까 등의 관리적 위험과 다른 옷과의 조화나 비슷한 제품을 더 싼값에 살 수 있지 않을까 등의 성과적 위험, 그리고 점포분위기나 실내장식 등의 시설서비스가 의복충동구매행동에 영향을 미침을 알 수 있었다.

• 감성과학
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• 제13권3호
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• pp.511-522
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• 2010

제품 디자인은 기업에게 경쟁적 이점을 제공해주는 중요한 요인으로 고려되고 있다. 본 연구는 소비자 관점에서의 디자인 평가 요소가 디자인 가치를 통해 브랜드 충성도에 미치는 영향을 구조적으로 탐색하였다. 연구결과 대부분의 디자인 평가요소들이 세 가지 유형의 디자인 가치에 긍정적인 영향을 미치는 것으로 나타났다. 먼저 소비자들의 디자인 평가요소 중 심미성, 여성성, 고귀성, 효율성 등이 이성적 디자인 가치와 사용감각적 디자인 가치, 감성적 가치에 긍정적인 영향을 미치는 것으로 나타났다. 또한 독특성의 경우에는 이성적 디자인 가치와 사용감각적 디자인 가치에는 유의한 영향을 미치지 못하였으나 감성적 디자인 가치에는 긍정적인 영향을 미치는 것으로 나타났다. 디자인이 전달하는 가치와 브랜드 충성도 간의 관계에 대한 검증에서는 이성적 디자인 가치, 사용감각적 디자인 가치, 감성적 디자인 가치가 태도적 브랜드 충성도에 긍정적인 영향을 미치는 것으로 나타났다. 또한 이성적 디자인 가치와 사용감각적 디자인 가치는 행동적 브랜드 충성도에도 직접적인 영향을 미치는 것으로 나타났으나 감성적 디자인 가치는 행동적 브랜드 충성도에는 직접적인 영향을 미치지 못하고 태도적 브랜드 충성도를 통해 행동적 브랜드 충성도에 간접적인 영향을 미치는 것으로 나타났다. 마지막으로 태도적 브랜드 충성도는 행동적 브랜드 충성도에 강한 긍정적 영향을 미치는 것으로 나타났다.

• 디지털융복합연구
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• 제16권4호
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• pp.343-354
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• 2018

본 연구는 수영전념치료(ACT)의 6가지 핵심 치료 과정이 평가염려 완벽주의의 자기비난과 이분법적 사고를 감소시키고, 최종적으로 우울까지 감소시킬 수 있다는 가설을 세우고 이를 검증하고자 하였다. 4년제 대학에 다니고 있는 대학생 400명 중 평가염려 완벽주의와 우울이 높고 사전면담을 통해 프로그램 참여에 동의한 22명을 최종적으로 선별하였다. 참가자들은 무작위로 수용전념치료 집단과 통제집단에 각각 11명씩 할당되었다. 수용전념치료 집단에는 총 8회기의 수용전념치료 프로그램을 진행 하였으며, 통제집단에는 어떠한 처치도 행해지지 않았다. 수용전념치료 집단과 통제집단은 프로그램 전, 프로그램이 종료되는 시점 및 프로그램 종결 6주 후에 평가염려 완벽주의, 자기비난, 이분법적 사고, 우울, 수용행동에 대한 질문지에 응답하였다. 그 결과, 수용전념치료(ACT) 프로그램에 참여한 참가자는 통제 집단보다 프로그램 후 평가염려 완벽주의, 자기비난, 이분법적 사고 및 우울 수준이 유의하게 더 감소하였고, 수용 행동은 유의하게 더 증가하였으며, 이것이 추적까지 유지되었다. 반면에 통제 집단에서는 사전, 사후, 추적에서 유의한 변화가 없었다. 본 논문의 마지막에 연구의 의의, 제한점 및 후속 연구에 대한 제언이 논의되었다.

• 한국조경학회지
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• 제26권1호
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• pp.59-69
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• 1998

This research was conducted to suggest some directions for desirable urban green space planning through 1) establishing a new classification system by examining the existing concept, problems and characteristics of green space and 2) defining the essence of green space environment and finding some analytical and evaluative methods through a clear establishment of functions, indicators of green space. An analytical technique of green space, in which the coexistent relationship of human and other organisms was emphasized, was tried in order to realize urban green space planning. Based on the relevancy between green space and human being, green space was classified into green space for existence green space for utility, green space for both of existence and utility. The ratio of green covered, the ratio of greenery within the frame of vision, and the ratio of green volume in green space for existence was used as analytic and evaluative indicators.