• Title/Summary/Keyword: evaluation & reward

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고객 보상프로그램의 효율적 구성에 관한 연구 (A Study on Efficiently Designing Customer Rewards Programs)

  • 김상철
    • 유통과학연구
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    • 제10권1호
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    • pp.5-10
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    • 2012
  • 본 연구는 보상프로그램의 구성에 관한 연구이다. 이를 위해 재무가치적 보상프로그램과 서비스 가치적 보상프로그램에 대한 관여수준별 선호도를 분석하였다. 또한 보상 프로그램의 평가모드(SE, JE)에 따라 선호도가 어떻게 달라지는지를 파악하였다. 실험결과 관여수준에 따라 보상프로그램에 대한 선호도는 일부 차이를 보이고 있으며 결합된 보상프로그램에 대한 선호도가 높게 나타나고 있었다. 여기서 특이한 점은 재무적 보상프로그램에 서비스 보상프로그램이 결합되는 경우에 고객들은 보상프로그램에 대해 보다 더 높은 선호도를 보이고 있어, 기존 재무보상 중심에서 벗어나 서비스 보상프로그램에 대한 관심을 제고시킬 필요가 있다. 이는 기존 기업들이 비용에 대한 부담을 갖고 있으면서도 비차별적이로 획일적인 보상프로그램을 진행하는 방식에서 새로운 보상프로그램을 구성하는 계기가 될 수 있을 것으로 판단된다.

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'어린이집 부모모니터링 사업'에 참여한 보육전문가, 부모 및 원장의 경험 탐색 (An Exploration of the Experiences in Childcare Experts, Parents, and Directors with Participation in 'Daycare Centers Monitoring Program')

  • 견주연
    • 한국보육지원학회지
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    • 제13권3호
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    • pp.19-38
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    • 2017
  • Objective: The purpose of this study is to examine the practical experiences of childcare experts, parents, and daycare center directors who participated in the 'Daycare Centers Monitoring Program' carried out in K city. Methods: Participants were three childcare experts who belong to the monitoring group in K city, three mothers with infants and children, and three daycare center directors who were selected for the 'Daycare Centers Monitoring Program'. Results: As a result of the research, the childcare experts experienced the following; 1) sharing interesting experiences with parents, 2) a perception of the monitoring program for taking advantage of mutual strengths, 3) the opportunity of maintaining a sense of presence in early childhood education institutions, et al. The mothers' experiences were shown to include, 1) resolving small questions about the operation and management of a daycare center, 2) feelings of relief through observing the life style of infants and children, 3) the joy and reward of being a member of the monitoring group, et al. The directors' experiences were indicated to include 1) a psychological discomfort recognized as a target of the daycare monitoring and as 'another evaluation', 2) the confusion caused by different reviews, 3) an ambiguity on the unfamiliar indexes and contents electronically documented, et al. Conclusion/Implications: Based on these results, there was a discussion about actual suggestions and educational implications on the daycare monitoring program in order to improve the quality of daycare services in childcare centers.

고객의 서비스 지각과 품질속성의 역할인식 (An Study on the Customer' Service Perception and Roles of Quality Factors)

    • 한국경영과학회지
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    • 제24권2호
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    • pp.135-150
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    • 1999
  • Service quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of physical fitness centers little research has focused on the evaluation of service quality from exercisers' perspectives. The major purpose of this article is to explore the concept of two-factor model and its influences on exerciser's perception of quality. This article attempts to achieve its purpose by (1)classfying critical service attibutes into hygiene factors and satisfiers (2) measuring the relative importance of need criteria (3) evaluating SERVPERF model and SERVQUAL model in service sector and (4)identifying the relationship between overall satisfaction and behavior. In explaining the relationship between perceived performance and overall satisfaction only 27 out of original 33 survey items were appreared to be statistically significant. Hence a penalty-reward analysis was performed on these critical attributes to find out 11 satisfiers and 9 hygiene factors. In addition, it was found that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However it must be noted that the degree of association to overall satisfaction was not consistent.

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외국인 승무원의 Self-Leadership이 항공사 조직효과성에 미치는 영향 연구 : 중국인 승무원을 중심으로 (A Study of Assessing the Impact of Foreign Cabin Crews' Self-Leadership on Airline's Organizational Effectiveness)

  • 장지승;이남령;이근영;김기웅
    • 한국항공운항학회지
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    • 제23권1호
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    • pp.85-95
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    • 2015
  • A responsibility of superior management in an airline has become enormous due to rapid increase of airline's organization and its network. Even though a leadership of superior management is believed to be an important factor, it is almost impossible for management to be responsible for all the areas of an airline organization. This is why leadership should be go down to working level people. Self-leadership means that working level people possess leadership, delegated by their superior persons, and improve their work environment with the leadership as well as related right and responsibility. This paper has tried to find out the components of self-leadership perceived by foreign cabin crews and analyzed the impact of self leadership into airline's organizational effectiveness. Based on empirical research results, this paper would suggest administrative and operational implications of managing foreign cabin crews in K-airline. It was found out foreign cabin crews perceive that self reward and self evaluation have a positive impact on self observation factor. The self observation factor has a significant effect on self goal. The self goal is analyzed as a major factor which results in organizational effectiveness.

아동 인지 발달에 따른 색채 교육 내용 실태 - 색채 교육용 소프트웨어를 중심으로 - (The Contents of Color Education According to Children's Cognitive Development - Focused on The Softwares of Color Education -)

  • 김경아;김정근
    • 한국실내디자인학회논문집
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    • 제20권4호
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    • pp.136-144
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    • 2011
  • The purpose of this research is to analyze the manifestation of children's color education in the software in order to evaluate conditions of color education as well as improvement of its direction. The procedure and method of the research is begun from evaluating the characteristic of children's developmental stage, content analysis of the nation's organization of color education and analysis and evaluation of education program through the investigation on 8 different softwares in reward for the tournament. The results are as followings; First, the research shows that the elementary school stage of color education is inadequate in comparison to children's cognitive developmental stage. Second, most of the color theory was composed of characteristic of a color, stimulation of emotion and effects of psychology. Considering of children's cognitive development, it is necessary to make up for the basic of color theory and the system of color. Third, Softwares of color education program for 1 st. and 2nd grade in elementary school was so rare that it should be properly developed and made for systematic contents. Fourth, color education for the 5th and 6th grade children remained in understanding basic characteristics of the color which is below the par and brings the necessity for more professional and structural contents.

크라우드펀딩을 위한 패션제품 창업교육과정 개발 (제I보) -와디즈(Wadiz) 보상형 크라우드펀딩을 중심으로- (Development of Fashion Product Entrepreneurship Education Process for Crowdfunding (Part I) -Focusing on Wadiz Rewards-based Crowdfunding-)

  • 이정호;권하진
    • 한국의류학회지
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    • 제44권1호
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    • pp.175-191
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    • 2020
  • This study proposes an entrepreneurship education process for fashion product start-ups through rewards-based crowdfunding. It examines issues such as: the general concept of crowdfunding and the pros and cons of rewards-based crowdfunding, the detailed curriculum plans in a chronological order for the regular class development, and the presentation of a visual plan to show the whole process. An entrepreneurship education process is developed in 13 steps: research on crowdfunding market, prototype plan, prototype production, story development, visual contents development, rewards development, project evaluation, public schedule & service setting, period setting & start funding, community management (Q&A), funding ends & deposit, complete manufacturing & start delivering, and the final information disclosure & open the next project plan. This research is intended to investigate rewards-based crowdfunding as a new paradigm of entrepreneurship and apply entrepreneurship education in fashion product development. However, it is limited to studying the Wadiz crowdfunding platform in Korea. Therefore, we propose a case study on various crowdfunding platforms in Korea, a case study on entrepreneurial curriculum application, and a follow-up study on the possibility of entry into an overseas crowdfunding platform.

스마트 TMD 제어를 위한 강화학습 알고리즘 성능 검토 (Performance Evaluation of Reinforcement Learning Algorithm for Control of Smart TMD)

  • 강주원;김현수
    • 한국공간구조학회논문집
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    • 제21권2호
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    • pp.41-48
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    • 2021
  • A smart tuned mass damper (TMD) is widely studied for seismic response reduction of various structures. Control algorithm is the most important factor for control performance of a smart TMD. This study used a Deep Deterministic Policy Gradient (DDPG) among reinforcement learning techniques to develop a control algorithm for a smart TMD. A magnetorheological (MR) damper was used to make the smart TMD. A single mass model with the smart TMD was employed to make a reinforcement learning environment. Time history analysis simulations of the example structure subject to artificial seismic load were performed in the reinforcement learning process. Critic of policy network and actor of value network for DDPG agent were constructed. The action of DDPG agent was selected as the command voltage sent to the MR damper. Reward for the DDPG action was calculated by using displacement and velocity responses of the main mass. Groundhook control algorithm was used as a comparative control algorithm. After 10,000 episode training of the DDPG agent model with proper hyper-parameters, the semi-active control algorithm for control of seismic responses of the example structure with the smart TMD was developed. The simulation results presented that the developed DDPG model can provide effective control algorithms for smart TMD for reduction of seismic responses.

The Effect of Problem-Based Learning for Patient Safety on Self-Leadership, Patient Safety Competencies, and Reflective Thinking of Nursing Students

  • Park, Jung-Ha;Yun, Ji-Ah;Park, Kyoung-Duck
    • International journal of advanced smart convergence
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    • 제11권2호
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    • pp.194-204
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    • 2022
  • This study is a one-group pretest-posttest design to evaluate the effect of problem-based learning (PBL) for patient safety on self-leadership, patient safety competencies, and reflective thinking of nursing students. The research was conducted from March 2 to April 15, 2022, in which 57 nursing students participated. PBL for patient safety was examined in a total of 8 sessions in the order of motivation, problem identification, task performance planning, problem-solving methods, summary and solution, presentation, and evaluation. The following topics of patient safety were selected for each team: nursing records, high-alert medication, medication error and intravenous fluid regulation, blood transfusion care, fall, bedsore, infection control, and pain management. We provided feedback on the learning process and outcomes of nursing students. According to the results, self-leadership showed a statistically significant improvement in self-expectations (t=2.60, p=0.01), goal setting (t=2.84, p<0.01), self-reward (t=3.32, p<0.01), and self-criticism (t=2.32, p=0.02). Patient safety competencies showed a statistically significant improvement in patient safety knowledge (t=13.05, p<0.001) and patient safety skills (t=4.87, p<0.001) but not in reflective thinking. The results prove that PBL for patient safety is an effective teaching-learning strategy to improve self-leadership and patient safety competencies. Future studies must develop and validate specific and long-term teaching-learning methods to improve reflective thinking.

대덕연구단지 연구기관의 지식관리 시스템에 관한 사례연구 (A Case Study on Knowledge Management System of Research Institute in Daedeok Science Park)

  • 신동민
    • 한국비블리아학회지
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    • 제22권1호
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    • pp.301-331
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    • 2011
  • 이 연구의 목적은 연구기관 지식관리시스템의 효율성을 높이는 방안을 찾기 위해 대덕연구단지의 현행 지식관리시스템의 운영현황을 분석하고, 지식관리에 대한 이용자의 인식변화와 지식경영시스템의 이용률 등과 문제점을 파악한 후, 그 결과를 바탕으로 시스템의 개선방안을 제시하는데 있다. 연구방법으로는 이론적 배경을 위한 문헌적 연구방법과 사례연구를 위한 설문조사 방법을 병행하였다. 또한 이용자의 실제 시스템 이용현황파악을 위해 지식경영시스템의 로그데이터 분석도 실시하였다. 설문조사를 위한 질문은 지식경영에 대한 관심과 인식, 지식기여에 대한 평가 및 보상, 지식내용의 품질, 시스템의 활용도 등 총 29개 항목으로 구성하고, 가설검정과 빈도분석을 통한 기술통계를 작성하였다. 연구 결과로, 지식경영시스템 시행 초기보다 현재의 관심, 이용률 등이 현저하게 감소한 것과 보상제도의 유지 및 보상방법의 확대도 원하는 것으로 확인하였다.

공감각 제품디자인의 미각적 요소와 제품과의 적합성이 제품평가에 미치는 영향 : fMRI를 중심으로 (The effect of the appropriateness of gustatory features in 'multi-sensory' product design on product evaluation : An fMRI study)

  • 성영신;최민조
    • 감성과학
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    • 제14권2호
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    • pp.235-244
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    • 2011
  • 본 연구에서는 fMRI 기법을 활용하여 제품과 공감각적 은유가 적용된 제품 디자인에 표현된 미각적 요소와의 적합성 수준이 제품에 대한 신경학적 반응과 제품평가에 미치는 영향에 대하여 알아보고자 하였다. 사전조사를 통해 미각적 요소와 제품 간의 적합성 정도에 따라 제품디자인을 두 그룹으로 나누었다. 총 40개의 제품디자인이 실험자극물로 사용되었다. 총 15명의 건강한 오른손잡이 대학생들이 실험에 참가하였다. 실험은 총 2세션으로 구성되어 있고, fMRI scanning session에서 참가자들은 제품디자인을 관찰하였고, post-scanning session에는 제품디자인에 대한 선호도와 구매의도를 측정하였다. 실험결과 적합성이 높은 제품디자인이 낮은 제품디자인보다 선호도, 구매의도 모두 높게 나타났다. 뇌 반응의 경우 긍정적 보상과 관련된 미상핵(Caudate nucleus)과 피각(putamen) 영역이 적합성이 높은 조건의 제품디자인에서 더 많이 활성화 되는 것으로 나타났다.

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