• Title/Summary/Keyword: establishing strategy

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The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility (외식업체의 로스리더 마케팅 요인과 브랜드 태도, 재방문 의도 관계: 브랜드 태도의 매개효과와 브랜드 신뢰의 조절효과를 중심으로)

  • Choi, Dong-Kug
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.112-128
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    • 2017
  • This study aimed to find the influence with the moderating effects of brand credibility and the mediating effect of brand attitude from the relationship of Loss-Leader marketing factors, brand attitude and revisit intention to make management strategies and provide basic materials for the future restaurant industry. From the findings in this study, only limited sales strategy in the Loss-Leader marketing factors had a positive effect on revisit intention. Both Limited Sales and Price Discount Strategy in the Loss-Leader marketing factors had positive effects on the brand attitude, while Plus Pack strategy had a negative effect on the brand attitude. Also, the brand credibility has a significant moderating effect on the relationship between the Loss-Leader marketing factors and the brand attitude, and the brand attitude has a significant effect on revisit intention. The results indicated that these findings would be basic materials for Loss-Leader marketing factors and related studies in the future. In addition, this study suggests good implications in establishing and using the effective marketing management strategies in the restaurant industry.

Improvement Strategy of Law-System for Rural Landscape Planning (농어촌 경관계획 관련 법제도의 개선방향 검토)

  • Park, Chung-Shin;Kim, Seung-Keun
    • Journal of the Korean Institute of Rural Architecture
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    • v.15 no.3
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    • pp.25-32
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    • 2013
  • This study aims to suggest the improvement strategy of law-system for rural landscape planning. The results are as follows. First, for the establishment of the rural and fishing village landscape planning, it is necessary to change the concept of the scene into Landscape to watch from Landscape to feel from now on. Second, it is necessary to establish a rural and fishing village landscape planning of the local unit to manage the rural and fishing village landscape systematically. In addition, it is necessary to cooperate with the Scenic Conservation Act in contents of the basic planning when we perform rural and fishing village development business. Third, it is necessary to make an extra landscape management planning to consider local landscape resources to develop a rural and fishing village. Finally, with an improvement direction of the plan establishment, the action to practice and management in the future is necessary. This method may do wider public information with establishing the management mechanism of the rural and fishing village landscape.

A Strategy for Developing Service Model Toward Industrial Innovation (산업 혁신을 위한 서비스모델 개발 전략에 관한 연구)

  • Kwon, Hyeog-In;Joo, Hi-Yeob;Ryu, Gui-Jin;Kim, Man-Jin
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.231-242
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    • 2010
  • The emergence of convergence has been the cause of development of the industry more complex and difficult by continually changing business environment and the destruction of the business area. The government-initiatives approach shows the limits to foster the new industries in needs of service-oriented ecosystem. In this study, we propose the service model as service-based approach for the development of new industries derived through the convergence inter-industry. While business model is defined based on the company's temporary and piecemeal activities, service model is the concept of dynamic and continuous that includes national, industrial, corporate level. In order to derive the service model, to identify current problems and issues with the public and the private sector is first. Then design the roadmap for the implementation of the desired shape through strategy from optimal rationality and long-term strategy. In this study, we define a service model, and consider when establishing a service model for three dimensional(national, industrial, corporate level) through analyzed by 3Level Service Model. And we also consider characteristics of the service model and approach, present the case of 'New Transit Card Services in Seoul'.

Long-term Preservation of Digital Heritage: Building a National Strategy (디지털유산의 장기적 보존: 국가정책 수립을 위한 제안)

  • Lee, Soo Yeon
    • The Korean Journal of Archival Studies
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    • no.10
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    • pp.27-62
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    • 2004
  • As the penetration of information technology into everyday life is accelerated day by day, virtually all kinds of human representation of knowledge and arts are produced and distributed in the digital form. It is problematic, however, because digital objects are so volatile that it is not easy to keep them in fixed form. The fatal fragility makes it extremely tricky to preserve the digital heritage of our time for the next generation. The present paper aims to introduce current endeavors made at the international and the national levels and to provide with suggestions for Korean national strategy of digital preservation. It starts with reviewing the global trends of digital archiving and long-term preservation, focusing on standardization, preservation strategies and current experiments and projects being conducted for preserving various digital objects. It then sketches national strategies of several leading countries. Based on the sketch, twofold suggestions for Korean national strategy are proposed: establishing a central coordinating agency and accommodating the digital preservation issue in the legislative and regulatory framework for the information society. The paper concludes with the necessity of cooperation among heritage organizations, including libraries, archives, museums. They should cooperate with each other because they have traditionally been trusted with the custodianship of collective memory of humankind and the digital heritage cannot be passed onto the next generation without their endeavor. They should also work together because any single institution, or any single nation could cover what it takes to complete the task of long-term preservation of our digital heritage.

Vaccine Strategy That Enhances the Protective Efficacy of Systemic Immunization by Establishing Lung-Resident Memory CD8 T Cells Against Influenza Infection

  • Hyun-Jung Kong;Youngwon Choi;Eun-Ah Kim;Jun Chang
    • IMMUNE NETWORK
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    • v.23 no.4
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    • pp.32.1-32.15
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    • 2023
  • Most influenza vaccines currently in use target the highly variable hemagglutinin protein to induce neutralizing antibodies and therefore require yearly reformulation. T cell-based universal influenza vaccines focus on eliciting broadly cross-reactive T-cell responses, especially the tissue-resident memory T cell (TRM) population in the respiratory tract, providing superior protection to circulating memory T cells. This study demonstrated that intramuscular (i.m.) administration of the adenovirus-based vaccine expressing influenza virus nucleoprotein (rAd/NP) elicited weak CD8 TRM responses in the lungs and airways, and yielded poor protection against lethal influenza virus challenge. However, a novel "prime-and-deploy" strategy that combines i.m. vaccination of rAd/NP with subsequent intranasal administration of an empty adenovector induced strong NP-specific CD8+ TRM cells and provided complete protection against influenza virus challenge. Overall, our results demonstrate that this "prime-and-deploy" vaccination strategy is potentially applicable to the development of universal influenza vaccines.

Exploring the Dilemma and Improvement Strategies for the Integrated Management of Extracurricular Education Programs at Duksung Women's University

  • Kim, Young-Jun;Kwon, Ryang-Hee
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.8-15
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    • 2021
  • This study was conducted with the purpose of exploring the dilemma and improvement strategies for the integrated management of extracurricular education programs at Duksung Women's University. The research method was finally composed of a procedure with a meeting of experts based on the procedure of collecting and analyzing the previous research literature. As for the contents of the study, the dilemma of the integrated management of the extracurricular education program at Duksung Women's University was presented first. Examples of dilemmas include difficulties in organizing and operating programs from the perspective of a roadmap customized for each grade level, difficulties in establishing a foundation for balanced mapping of core competencies and cultivating programs, difficulties in managing the performance of regular program monitoring and feedback improvement, and activating the linkage system between subjects and extracurricular education programs difficulties and difficulties in establishing a support system for the operation of the extracurricular education integrated management system were reflected. In addition, a strategy to complement and improve this dilemma was presented in a linkage. As a result of the study, the integrated management dilemma of Duksung Women's University's extracurricular education programs needs to be resolved in the long term through formal infrastructure such as external expert advice and expert exchange, and the development and use of related manuals should be considered aspects were analyzed. In addition, the content of this study was analyzed not only in the educational case of Duksung Women's University, but also in that it deals with cases that can be usefully referenced in most universities that develop and operate extracurricular education programs. Finally, this study presents an evidence-based practices that can be referenced in promoting the integrated management of extracurricular education programs in university sites, and the position and identity of extracurricular education throughout the university curriculum. It is judged that the significance and expected effect of the study can be obtained in that it provides an opportunity to improve from the management point of view.

A Study on Mid to Long-term Development Strategy of National Research Network (국가 연구망 중장기 발전전략에 관한 연구)

  • Lee, Myung Sun;Cho, Bu seung;Kwon, Woo Chang
    • Convergence Security Journal
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    • v.17 no.5
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    • pp.57-61
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    • 2017
  • The National research networks exist to support advanced science and technology in each country. The national research network must meet the requirements of science and technology in each field and continuously develop around the continuously changing environment. In recent years, demand for data - oriented science and technology research forms has been increasing. To cope with this demand, advanced national research networks are establishing mid - to long - term strategies. In this paper, the status of the advanced research network and trends and requirements of the national research network are analyzed from the viewpoint of the change of the research network environment, the change of science / technology, and the change of industry and life. In order to respond to the analyzed requirements, we propose mid - to long - term development directions and plans for establishing future network backbone, providing user - centered collaborative research environment, providing global collaborative network service, and providing high - tech science and technology research data information protection service.

A Study on the Strategy of Sustainable Hospital Architecture Masterplan (지속가능한 병원건축 마스터플랜 전략에 관한 연구)

  • Park, Cheolkyun;Yang, Naewon
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.26 no.4
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    • pp.15-26
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    • 2020
  • Purpose: The purpose of this study is to derive a plan to establish a more sophisticated master plan so that the direction of master plan study can be sustained in the mid to long term. Methods:: Compare and analyze the differences between the master plan and the design to identify causes and problems. First, after establishing the master plan, compare the expansion area, net area per bed, and service area with the design drawing of the first project to determine the degree of recovery to the level required by the recent medical environment. Second, the possibility of responding to future internal changes is reviewed by comparing and analyzing the arrangement and connection method of extension buildings. Third, comparing the difference between the project following the first project and the phased of masterplan. Results: The first one is that continuous participation of person or group with high understanding of the master plan. Second, establishing a master plan and proceeding with the project through the determination of the correct business budget. Third, a specific area of the mechanical and electrical room suitable for the size and purpose of the hospital should be presented, and research on the arrangement method should be conducted. Finally, the feasibility of the hospital's own plan for securing parking facilities should be accurately investigated. Implications: It is important for the hospital to recover from the past to the present and respond to the future that the direction of the master plan continues after the establishment.

A Study on the Establishment of Cooperative Network to Promote for Regional New Deal Project of SMEs (중소기업의 지역뉴딜 활성화를 위한 협력 네트워크 구축방안)

  • Kim, Eun-Ok;Hwang, Hwi-Ung;Cho, Han-jin;Choi, Ho-sung
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.76-83
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    • 2021
  • According to the rise of the 4th Industrial Revolution, the need for innovation networks through cooperation between participants is increasing to respond to rapidly changing technologies and corporate environments. Especially, cooperation is essential to solve and innovate problems faced SMEs lacking human and material resources. We conducted a study to revitalize the regional cooperation network by analyzing the current status and problems of the existing SME support network. As a result, We derived a strategy to create a foundation for a regional cooperation network through reorganization of existing cooperation networks, the establishment of customized policies for SMEs, and linkage of support projects. And we derived a strategy for establishing a specialized network for regional innovation as a result of research through Establishing a network for regional bases, strategies for fostering companies by growth stage, and utilizing local data. We expect that it will help establish a policy to support SMEs by preparing an organic cooperation system between local businesses and local networks.

A Study on Countermeasures on Seabed Warfare: Focused on Submarine Cables (해저전 대응방안 연구: 해저케이블을 중심으로)

  • Cho, Seong-jin;Lim, Soohoon
    • Maritime Security
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    • v.8 no.1
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    • pp.103-128
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    • 2024
  • The Nord Stream explosion and the damage to submarine cables in the Baltic Sea and Red Sea have raised interest in seabed warfare all the world. And each country is preparing response plans and strategy. However, although South Korea relies on submarine cables for most of its internet network and is vulnerable to threats from North Korea and neighboring countries, even the term Seabed Warfare is unfamiliar. This paper is the first domestic study to analyze the definition and characteristics of seabed warfare, the current status of each country, and suggest countermeasures. In order to respond to seabed warfare, I propose establishing a cooperative system based on Mini-multilateralism between countries that share an international rules-based order, and establishing governance with related domestic organizations and companies. And I propose a military response plan based on deterrence by denial and deterrence by retaliation

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