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A Strategy for Developing Service Model Toward Industrial Innovation  

Kwon, Hyeog-In (중앙대학교 경영학과)
Joo, Hi-Yeob (중앙대학교 문화예술경영학과)
Ryu, Gui-Jin (중앙대학교 경영학과)
Kim, Man-Jin (중앙대학교 경영학과)
Publication Information
Journal of Information Technology Services / v.9, no.4, 2010 , pp. 231-242 More about this Journal
Abstract
The emergence of convergence has been the cause of development of the industry more complex and difficult by continually changing business environment and the destruction of the business area. The government-initiatives approach shows the limits to foster the new industries in needs of service-oriented ecosystem. In this study, we propose the service model as service-based approach for the development of new industries derived through the convergence inter-industry. While business model is defined based on the company's temporary and piecemeal activities, service model is the concept of dynamic and continuous that includes national, industrial, corporate level. In order to derive the service model, to identify current problems and issues with the public and the private sector is first. Then design the roadmap for the implementation of the desired shape through strategy from optimal rationality and long-term strategy. In this study, we define a service model, and consider when establishing a service model for three dimensional(national, industrial, corporate level) through analyzed by 3Level Service Model. And we also consider characteristics of the service model and approach, present the case of 'New Transit Card Services in Seoul'.
Keywords
Service Model; Industrial Innovation; 3Level Service Model;
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Times Cited By KSCI : 1  (Citation Analysis)
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