• Title/Summary/Keyword: emotional reactions

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A Study on VMD Emotional Evaluation of Flagship Store (플래그쉽스토어의 VMD 감성평가에 관한 연구)

  • Kong, Soon-Ku;Jung, A-Young
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.119-129
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    • 2013
  • For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

Effects of Progressive Muscle Relaxation on Behavioral States and Emotional Reactions of Adolescent Athletes (점진적 근육이완요법이 청소년 운동선수의 행동상태와 정서반응에 미치는 효과*)

  • Park Sun-Nam
    • Child Health Nursing Research
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    • v.7 no.3
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    • pp.383-396
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    • 2001
  • This study was designed to investigate the effects of the progressive muscle relaxation on behavioral states and emotional reactions of adolescent athletes. The participants were 167 adolescent male soccer players aged between 12 and 18 who were junior or high school students in Seoul. Ninety-three of them were assigned to the experimental group, while seventy-four to the control group. The experimental group was treated by 10 sessions (20 min./session) of Jacobson's progressive muscle relaxation for two weeks, while the control group was not treated. The self and observer reported behavioral states, general stress by visual analogue scale, physical symptoms of stress, athletic stress, state anxiety, depression, self-esteem were measured before and after two weeks of the progressive muscle relaxation. The results were as follows ; 1. The self and observer reported behavioral states were significantly decreased in the experimental group compared with the control group. 2. The general stress and the gastrointestinal symptoms of stress were significantly decreased in the experimental group compared with the control group. No significant difference on athletic stress was found between the two groups. The depression and the state anxiety were significantly decreased in the experimental group compared with the control group. The self-esteem was significantly increased in the experimental group compared with the control group. 3. The influential factors on behavioral state of adolescent male athlete were depression and state anxiety. The accelerating factor on behavioral state change after the progressive muscle relaxation was state anxiety. These results are suggested that the progressive muscle relaxation could be effective in stabilizing behavioral state, decreasing general stress, gastrointestinal symptoms of stress, depression, state anxiety, in increasing self-esteem of adolescent male athletes. And the behavioral state change after the progressive muscle relaxation was influenced by state anxiety.

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The Influence of Service Scape and Service Provider's Esthetic Labor on Customer Behavioral Intentions and Mediations of Emotional Responses in Esthetic Shop (에스테틱샵의 서비스스케이프와 서비스 제공자의 미적노동이 고객행동의도에 미치는 영향과 감정반응의 매개효과)

  • Yoon, Sukhyun;Hwang, Hae Jung
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.250-258
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    • 2020
  • This study analyzes service scape and esthetic labor, emotional reaction, coustomer behavior intention that impacts skincare coustomers' behaviors and extracts relationships of cause and effects. Using 280 surveys were conducted to estheic shop visitors in Ulsan and Geyongnam area in recent 3 months. Using 257 surveys out of the 280 surveys, the writer did actual proof analysis. The data sample is analyzed in multiple regression analysis using Statistical power analysis with 2.1 analysis. Then the statistical processing is done with SPSS 21.0 and AMOS 21.0. It is proven that customer satisfactions from that positive reactions also increase revisit intentions by creating positive ripple effects. Through discoveries of structural relationships of predisposing factors of satisfactions in esthetic and revisit intentions, this study extracts scholastic and operational implications to have positive impacts. Expanded analysis is required in further researches with consideration of various age group and regional targets.

Planning of Apartment Community Facilities according to EEG Analysis by School Age of Youth Emotional Words (청소년 감성어휘의 학령별 뇌파분석에 따른 공동주택 커뮤니티 시설 계획)

  • Hwang, Yeon Sook;Kim, Ju-Yeon;Chang, Ah Ri;Lim, Eun Young;Jung, Hyun Won
    • Korean Institute of Interior Design Journal
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    • v.23 no.4
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    • pp.181-189
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    • 2014
  • Adolescence is differentiated from other development stages for the significant physical and emotional changes a person goes through that stage. This study has surveyed communal residencies in the Seoul area and the community facilities within them and has analyzed their correlation with the adolescents' emotional reactions according to their school age. This study is concerned with evaluating the perceptions of teenagers towards learning, cultural, and exercise facilities. These adjectives were positioned on the IRI adjective images to obtain representative words such as "noble", "gentle", and "cheerful" for the purpose of analysis. Furthermore, each representative word was assigned a color and then made into a simulation for the EEG experiment. The EEG signals of the teenagers in different educational levels indicated that EEG signals of high school students were more activated compared to that of middle school students and both groups responded to the "cheerful" images with high EEG signals. Therefore, in order for community facilities within communal residencies to actively support and activate leisure and academic activities for adolescents, they have to be connected to their emotional characteristics. It is also important to minutely plan according to their school age.

The Effect of Cognitive Emotional Control on Life Goals

  • Kim, Jungae
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.79-88
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    • 2021
  • This study was a cross-sectional descriptive investigative study to analyze the effects of sub-factors of cognitive emotional control on life goals. The subjects of the study were 184 people in their 20s, and they were collected online from December 2020 to January 5, 2021 using structured cognitive control capabilities and life goal questionnaires. The collected data were performed using SPSS 18.0 for Frequency, Independent Sample t-test, Pearson correction analysis, Simple regression analysis, and Multiple regression analysis. According to the study, men had both life-oriented and achievement-oriented life goals higher than women. Among the sub-factors of cognitive emotional control (positive focus change, positive reassessment, expansion of view, re-accept plan, acceptance, rumination, self-criticism, others criticism, and destruction) were male and female were higher in self-criticism. Factors affecting life-oriented life goals have been shown to be expanding views, re-accepting plans, and criticizing others, while positive re-evaluation negatively affects achievement-oriented life goals. Based on these results, life-oriented life-goals tend to exhibit adaptive responses to expand views and revise plans and maladaptive responses to blame others, while achievement-oriented life-goals have the ability to positively reassess situations, modify plans and accept negative reactions.

Analysis of Emotional Responses to Different Graphical Styles of Natural Scenery in Video Games (게임에서의 자연풍경의 그래픽 스타일 차이에 따른 감성 반응 분석)

  • Hansun Hong;Seongsu Kim;Minji Kang;Juyoung Lee
    • Journal of Environmental Science International
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    • v.32 no.12
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    • pp.979-985
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    • 2023
  • After the outbreak of COVID-19, the demand for home-enjoyable video games has surged, driven by extended pandemic conditions and resulting in rapid graphic technology advancements. Consequently, games with diverse expression techniques have emerged, captivating players. Virtual Reality (VR) environments predominantly feature natural landscapes, with advancing graphic technology enabling lifelike scenes. The rise in individuals seeking solace through natural elements in games has followed suit. As VR technology and metaverse interest grow, more people are exposed to digital imagery. However, evidence on the influence of graphic expression methods on emotional response to that is lacking. Our study examined user emotional responses, focusing on natural landscapes in digital graphics of games. Analyzing a group of 47 young adults as frequent digital media consumers, we studied reactions to different image styles (Realism, Semi-Realism, Stylized). In the analysis, Realism-style images were perceived the most positively, while emotional responses to natural landscapes with different graphical expressions showed no significant differences. Results suggest that recognizing digital natural landscapes may outweigh expression style impacting the evaluation of digital nature. This study's empirical analysis enhances the understanding of digital nature's application to actual situations.

A study on the emotional changes of learners according to the emotions provided by virtual characters (가상 캐릭터가 제공하는 감정에 따른 학습자의 감정적 반응에 관한 연구)

  • Choi, Dong-Yeon
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.155-164
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    • 2022
  • Considerable interest has been directed toward utilizing virtual environment-based simulations for teacher education which provide authentic experience of classroom environment and repetitive training. Emotional Interaction should be considered for more advanced simulation learning performance. Since emotion is important factors in creative thinking, inspiration, concentration, and learning motivation, identifying learners' emotional interactions and applying these results to teaching simulation is essential activities. In this context, this study aims to identify the objective data for the empathetic response through the movement of the learner's EEG (Electroencephalogram) and eye-tracking, and to provide clues for designing emotional teaching simulation. The results of this study indicated that intended empathetic response was provided and in terms of valence (positive and negative) states and situational interest played an important role in determining areas of interest. The results of this study are expected to provide guidelines for the design of emotional interactions in simulations for teacher education as follow; (a) the development of avatars capable of expressing sophisticated emotions and (b) the development of scenarios suitable for situations that cause emotional reactions.

Analysis of the Problems of Children Exposed to Family Violence and Clinical Intervention Program for the Children (가정폭력에 노출된 아동의 문제와 개입프로그램에 관한 연구)

  • Kim, Jae-Yop;Cho, Hak-Lae;Yang, Hae-Won
    • Korean Journal of Social Welfare
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    • v.55
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    • pp.27-54
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    • 2003
  • This study examines the problems of children exposed to family violence. As a result, the children exposed to family violence exhibit various emotional, behavioral and social problems and distorted perceptions and inappropriate reactions toward family violence. Based on these results and existing programs for children exposed family violence, an integrative group program has been devised. The program was applied to two groups of the children and an experimental study was conducted to examine its effectiveness on emotional problems, aggressiveness, social skills and perceptions/reactions toward family violence. As a result, the experimental groups have shown an overall significant improvement in scores on emotional problems, aggressiveness, social skills and perceptions/reactions toward family violence. The study offers the following recommendations for clinical social work practice. First, great efforts to alleviating the problems of children exposed to family violence should be made continually. Second, special attention should be paid to reflect the characteristics of our own culture in clinical social work intervention and to do so, various practical intervention skills suitable to our culture should be developed. Finally, many different intervention models for children exposed family violence should be developed and researches comparing those models should be carried out.

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A Study on the Effects of a Bibliotherapy Program on the Stress Recognition and Reactions of Middle School Students: With a Focus on Picture Books and Paper Craft Art Activities (독서치료 프로그램이 중학생의 스트레스 인지와 반응에 미치는 영향에 관한 연구 - 그림책 조형활동을 중심으로 -)

  • Ryu, Ji-Seon;Cho, Miah
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.4
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    • pp.129-146
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    • 2014
  • This study aims to present the effects that a bibliotherapy program based on picture books and paper craft art activities had on middle school students' stress recognition and the changes in their reactions. To this end, we adopted an experimental research design model with pre/post-test measurements of stress recognition and reactions using first grade middle school students with emotional difficulties. The results show that a bibliotherapy program based on picture books and paper craft art activities does have significant effects on the stress recognition and reactions of middle school students. The 5 of 5 sub-domains of the stress recognition had significant difference. The sub-domains are: family environment, friends, study, teacher/school. The 6 of 7 sub-domains of the stress reactions except fatigue had significant difference. The sub-domains are: tention, frustration, anger, depression, somatization, aggression.