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http://dx.doi.org/10.22156/CS4SMB.2020.10.08.250

The Influence of Service Scape and Service Provider's Esthetic Labor on Customer Behavioral Intentions and Mediations of Emotional Responses in Esthetic Shop  

Yoon, Sukhyun (Public Health Graduate School, Inje University)
Hwang, Hae Jung (e-Nuri longlife education center)
Publication Information
Journal of Convergence for Information Technology / v.10, no.8, 2020 , pp. 250-258 More about this Journal
Abstract
This study analyzes service scape and esthetic labor, emotional reaction, coustomer behavior intention that impacts skincare coustomers' behaviors and extracts relationships of cause and effects. Using 280 surveys were conducted to estheic shop visitors in Ulsan and Geyongnam area in recent 3 months. Using 257 surveys out of the 280 surveys, the writer did actual proof analysis. The data sample is analyzed in multiple regression analysis using Statistical power analysis with 2.1 analysis. Then the statistical processing is done with SPSS 21.0 and AMOS 21.0. It is proven that customer satisfactions from that positive reactions also increase revisit intentions by creating positive ripple effects. Through discoveries of structural relationships of predisposing factors of satisfactions in esthetic and revisit intentions, this study extracts scholastic and operational implications to have positive impacts. Expanded analysis is required in further researches with consideration of various age group and regional targets.
Keywords
Service scape; Esthetic labor; Emotional reaction; Positive reactions of the customers; Behavior intention;
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