• Journal of Korea Society of Industrial Information Systems
• /
• v.20 no.1
• /
• pp.63-77
• /
• 2015

As social network service(SNS) environments have been changed and increased, people perceive SNSs as a part of their daily lives. Therefore mutual communication activities based on the Internet and its influences are expanding continuously. This paper explored the difference between consumers' emotional well-being level and social capital formed through SNSs. Given that the reason of using SNS and its utilization can be different depending on consumers, this paper also examines generation differences. Hence, we examine how the forms of emotional well-being and social capital in SNSs can be different according to each generation. We conducted a survey targeting the consumers who have an experience of using online SNS and looked into the effects of emotional well-being and social capital among generations using eighty three valid samples. In this study, we find that there are differences on the effects of the sizes and the types of social capital formed through SNS, depending on the generations. In particular, the size of social capital from younger generation was larger compared to the older generation and bridging social capital, one of social capital types, was also bigger in the younger generation compared to the older generation. Although general emotional well-being was not differentiated among the generations, we could find a generation difference by showing that older generation's negative well-being, one of emotional well-being types, was more sensitive than younger generation. Based on such results, this paper proposes SNS utilization plan sub-divided by generations, suggesting management direction of online social networks.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.256-257
• /
• 2002

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.254-255
• /
• 2002

• The Research Journal of the Costume Culture
• /
• v.14 no.3 s.62
• /
• pp.443-456
• /
• 2006

The purpose of this study is to present inner wear design making use of domestic characters that can represent the emotions of those kidults, to develop differentiated products as a result of recent revitalization of inner wear industry and to propose the possibility of total marketing in domestic character industry. Three characters of Barunson, which leads the way in developing domestic character products for inner wear design to satisfy the needs of the emotional generation were selected and work began on the designs based on the selected characters' images and themes. The result of this study was as follows. First, adding new designs using characters to inner wear fits the trend. Second, it was able to expand a range of characters' marketability by developing inner wear designs using domestic stationary and fancy characters as motives, and to seek the possibility of developing 'total marketing' plans in domestic character industry. Third, we were able to recognize the possibility of domestic character development and the importance of design development by developing products making use of domestic characters rather than foreign characters.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.258-259
• /
• 2002

• Proceedings of the Costume Culture Conference
• /
• 2005.10a
• /
• pp.173-176
• /
• 2005

• Research in Community and Public Health Nursing
• /
• v.32 no.1
• /
• pp.12-23
• /
• 2021

Purpose: This study explored how and why young and middle-aged adults disclose depressive feelings to others. In particular, we investigated the role of social norms to see whether using mobile instant messaging (MIM) could lower the perceived barriers of emotional disclosure. Furthermore, the motivations of emotional disclosure via MIM were compared between young and middle-aged adults. Methods: A total of 255 Koreans (128 middle-aged people, 127 young adults) participated in an online survey. Pearson's correlation coefficients, paired t-tests, SPSS PROCESS macro, and exploratory factor analysis were used to examine the relationships among the key variables. Results: The perceived social norms were found to be a significant deterrent in disclosing depressive feelings to others. However, there was a significant interaction effect between generations and perceived social norms. Although young adults with low social norm awareness were more likely to disclose depressive feelings via MIM, emotional disclosure among middle-aged adults increased with higher levels of perceived social norms. Also, different motivations were observed. Conclusion: The results confirmed the significant effect of social norms as well as generational differences when using MIM as a channel of emotional disclosure.

• Journal of Families and Better Life
• /
• v.22 no.1
• /
• pp.65-75
• /
• 2004

This study examined attitudes toward older adults among a sample of young (496 Participants), midlife (200 participants), and older adults (115 participants). The results indicate that attitudes of the three generations toward older adults were modest in score, being neither positive nor negative. The older adults' attitudes were the most positive regarding elderly people. In other words, each generation of people showed different attitudes toward older adults. There was also a significant interaction effect between generation and gender. Middle aged women were the most negative toward the elderly, yet older women were the most positive. In addition, there were differences among generations in the variables that are related with the attitudes toward older adults. The attitudes were positively correlated with relationship with their grandparents for young adults, whereas care giving stress was significantly related for midlife adults, and the level of preparedness for old age (physical, emotional and economic) was a strong predictor for older adults.

• The Journal of the Korea Contents Association
• /
• v.19 no.3
• /
• pp.80-88
• /
• 2019

With more emphasis on emotional communication with users in product design field, designers' clear and prompt grasp of user's emotion has become the core activity in product design research. To increase the flexibility applying emotion measurement in the process of product design, this study has used Facial Action Coding System (FACS) of behavioral emotion measurement method in product design evaluation. To select specimens, it has flexibly used the emotional product Image Map. Then this study has selected six product irritants inducing positive, negative and neutral emotions, and conducted FACS experiment with ordinary product users of 20 generations as the experimental subject, and analyzed users' emotional state in response to the irritants through their facial expressions. It also analyzes the advantages and disadvantages of FACS in the process of product design, such as "recording users' unconscious facial expressions" and puts forward some applicable schemes, such as "choosing a product stimulus with high user response". It is expected that this paper can be helpful to the flexibility of FACS as a method to predict user's emotion in advance at the trial stage of product design before launching them to the market.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.4
• /
• pp.691-707
• /
• 2020

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.