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http://dx.doi.org/10.5392/JKCA.2019.19.03.080

A Study on the Applicability of Facial Action Coding System for Product Design Process  

Huang, Chao (동서대학교 일반대학원 디자인학과)
Go, Jung-Wook (동서대학교 일반대학원 디자인학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.3, 2019 , pp. 80-88 More about this Journal
Abstract
With more emphasis on emotional communication with users in product design field, designers' clear and prompt grasp of user's emotion has become the core activity in product design research. To increase the flexibility applying emotion measurement in the process of product design, this study has used Facial Action Coding System (FACS) of behavioral emotion measurement method in product design evaluation. To select specimens, it has flexibly used the emotional product Image Map. Then this study has selected six product irritants inducing positive, negative and neutral emotions, and conducted FACS experiment with ordinary product users of 20 generations as the experimental subject, and analyzed users' emotional state in response to the irritants through their facial expressions. It also analyzes the advantages and disadvantages of FACS in the process of product design, such as "recording users' unconscious facial expressions" and puts forward some applicable schemes, such as "choosing a product stimulus with high user response". It is expected that this paper can be helpful to the flexibility of FACS as a method to predict user's emotion in advance at the trial stage of product design before launching them to the market.
Keywords
Emotion Measurement Method; Facial Action Coding System; Product Design;
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