• Journal of the Korea Furniture Society
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• 제18권1호
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• pp.31-38
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• 2007

The most important issue of today in design genre is the comprehensive design that overcomes the limitations of the rational and logical designs of functionalism that has had influences in entire 20th century and encompasses even the emotional aspect of humans. The emotional design factors in furniture designs will be analyzed in order to analyze their effects and values on the consumers of present times. The emotional uses of the patterns with the motive of nature expressing papers, flowers, wood textures, natural phenomena etc as they are and the colors with the vivid feeling of primary colors represent more dynamic and cheerful life style and the designs are characterized by the warm primary colors that give the feeling that the nature has been transferred to the designs as it is. Diverse materials such as leather, fur, fabric and the materials with soft and flexible feeling such as silicone material have been used more widely and they are used as the materials expressing freedom not being formalized. The designs that can produce diverse spaces desired by users by gathering unit modules can be said to be the outcome of the emotional designs combined with the needs of modern peoples that aspire their own designs.

• Korean Institute of Interior Design Journal
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• 제19권5호
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• pp.148-155
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• 2010

After the first-ever international espresso coffee shop Starbucks Korea opened its first branch near Ewha University in Korea, positioning of divers foreign cultures among us and changes of life style due to the gross income growth have leaded to the growth of the number of needs for espresso coffee shops and, therefore, international espresso shops have been launching their shops in Korea. While the foreign shops have been holding most of the domestic market share, domestic espresso coffee shops like Hollys and Angel-In-Us have been penetrating the market with differentiated marketing strategies that a espresso coffee shop is no longer considered as just a shop, but a cultural product to Korean. Along with the recent changes, customers have started to laying emphasis on interior and each of the domestic coffee shops has been changing its interior designs by establishing own brand identification. Base on the Starbucks' success case, the domestic coffee shops have been adopting emotional marketing which would stimulate and arouse customers' emotions. The purpose of this study is to present systematic data which would be applied in an espresso coffee shop planning by researching applied emotional design elements of the domestic coffee shops interior designs in depth and finding their characteristics.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• 제19권2호
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• pp.260-266
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• 2010

Today's consumers are looking for emotional design which can fulfill their own potential desire. Emotion varies according to individual circumstance, age, sex, culture, education, profession and so on. Automotive instrument panel design is the most important part of interior design, because it affects the impression of interior design and has the equipments for safety, entertainment and various information. Thus, this study was performed to apply emotional design to automotive instrument panel which is the most important part of automotive interior, and find the best bonding conditions to build instrument panel efficiently by comparing mechanical properties in thermoplastic resin of polyethylene (PE) adhesion. Satisfactory adhesion was executed in ultrasonic welding for the same materials of PE. The best welding conditions were found to be welding time of I second, welding pressure of 250 kPA for PE-PE welding. Dissimilar materials were adhered when adhesion and ultrasonic welding were performed at the same time.

• Journal of the Korean Society of Clothing and Textiles
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• 제47권5호
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• pp.873-890
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• 2023

This study analyzed users' emotional responses to VI character design through YouTube comments. The researchers applied text-mining to analyze 116,375 comments, focusing on terms related to character design and characteristics of VI. Using the BERT model in sentiment analysis, we classified comments into extremely negative, negative, neutral, positive, or extremely positive sentiments. Next, we conducted a co-occurrence frequency analysis on comments with extremely negative and extremely positive responses to examine the semantic relationships between character design and emotional characteristic terms. We also performed a content analysis of comments about Miquela and Shudu to analyze the perception differences regarding the two character designs. The results indicate that form elements (e.g., voice, face, and skin) and behavioral elements (e.g., speaking, interviewing, and reacting) are vital in eliciting users' emotional responses. Notably, in the negative responses, users focused on the humanization aspect of voice and the authenticity aspect of behavior in speaking, interviewing, and reacting. Furthermore, we found differences in the character design elements and characteristics that users expect based on the VI's field of activity. As a result, this study suggests applications to character design to accommodate these variations.

• Journal of Digital Contents Society
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• 제18권7호
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• pp.1293-1301
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• 2017

Recent changes in social structure, such as nuclear family and personalization, are leading to personal and social problems, which may cause various problems due to negative emotional amplification. The absence of a family member who gives a sense of psychological stability in the past can be considered as a representative cause of the emotional difficulties of modern people. This personal and social problem is solved through the empathic interaction of the companion robot communication with users in daily life. In this study, we developed sophisticated empathic interaction design through prototyping of emotional robots. As a result, it was confirmed that the face interaction greatly affects the emotional interaction of the emotional robot and the interaction of the robot improves the emotional sense of the robot. This study has the theoretical and practical significance in that the emotional robot is made more sophisticated interaction and the guideline of the sympathetic interaction design is presented based on the experimental results.

• Journal of Fashion Business
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• 제20권1호
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• pp.69-81
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• 2016

In this study investigated the effect of emotional labor, emotional exhaustion, and depression on the job-related attitudes. Sample subjects used in this study were salespeople of a fashion shop in Jeollabukdo and Jeollanamdo. Questionnaire data from 160 fashion shop salespeople were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of the study were as follows. First, emotional labor of salespeople was divided into 2 factors, surface acting and deep acting. Second, emotional labor had a significant influence on the emotional exhaustion and depression. Third, the surface acting of emotional labor had a positive influence on the emotional exhaustion and depression; whereas, the deep acting of emotional labor had a negative influence on the emotional exhaustion and depression. Fourth, the surface acting of emotional labor, emotional exhaustion, and depression had a negative influence on job involvement; in addition, the deep acting of emotional labor had a positive influence on job involvement. Fifth, the surface acting of emotional labor, emotional exhaustion, and depression had a positive influence on turnover intention; in addition, the deep acting of emotional labor had a negative influence on turnover intention.

• Science of Emotion and Sensibility
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• 제10권3호
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• pp.355-366
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• 2007

The human's emotion has been used as a key factor in the design area and a marketing technique in a company. Therefore, a company is very interesting in human' emotional factor for the marketing and the design development recently. There have been very few studies carried out on enhancing how to use the emotional design and the emotional marketing in the kitchenware industry. Besides, almost all of the research works, which attempted to encourage how to use emotional factor for the design and the marketing, was carried out in the theory research level rather than a practical research. This research has been conducted both a qualitative research and a quantitative research in the field. The research methods were as follows; first, this research studied what is the emotional design and the emotional marketing through the previous literature research works. second, the researchers set up the hypothesis and research aims through the previous empirical research works from the researchers who are doing this research. Third, as the main body of this research, this research was conducted through the analysis of companies' data, the data come from the interviews by managers, and the data from questionnaire by the users. The results was produced after analyses of the above all the data. As a results, this research has introduced the successful case study which used the emotional design concept and the emotional marketing as a strategic level in the kitchenware industry. This research results would be able to help some one who wants to use the emotional design as a strategic level in order to increase their market share.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 한국감성과학회 2011년도 춘계학술대회
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• pp.55-56
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• 2011

• Journal of the Ergonomics Society of Korea
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• 제31권1호
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• pp.23-32
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• 2012

Objective: This research proposes a methodology, which validates a grasp of the customers' emotions in the service design area. Background: As the era of service design has taken its approach, the need for a deliberate design that would reflect the customer's experience had emerged in the area of service. Therefore, a variety of methodologies has been adopted in the field of service design with the purpose of discovery of the customers' needs. Even though the importance of an emotion-sentient research of a service experience increases, its research progress remains to be inadequate in comparison to all the other areas. Method: Having had taken some resources from the emotional studies under other areas of expertise as a base, the concept of volatility of emotions has been introduced as the core element of this research, further followed by an elaboration of its special characteristics. The observation technique under Stakeholder's system: SOMC(Simultaneous Observation Method based on Cooperation) has been proposed in this study as it presents an effective way to grasp the concept of volatile emotions in contrast to the previously existent types of methodologies. Results: The SOMC rather supplements the existing research methods than substitutes the previous ones. In other words, although the existing research system allowed emotion detection, it was difficult to capture the change of momentary and fickle emotions. On the opposite, the SOMC provides a condition allowing a sufficient grasp of the customer's emotions and facilitates emotional capture. Conclusion: For that reason, it is hoped that this piece of research represents a valuable and effective approach in terms of grasping the true needs of the customers on the emotional level, which will in its turn contribute to the improvement of the service quality in the midst of a complicated service condition. Application: Moreover, the purpose of this research is that in its outcome it may serve as a sufficient contribution to the area of emotional studies within the field of service design.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제16권8호
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• pp.5683-5694
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• 2015

In architecture, Sensibility is the most basic thing in the environmental cognition. Emotion is the phychological or cognitive phenomenon of sensory changes. A cross-causal relationship is formed between the two, and they have a consensus in contact with humans and environment. Sensibility ever to serve as bundle and cognize as mutual superposition. Humans unconsciously perceive through the synesthesia that integrated all the senses. In this study, it has been identified as a result of the study, the architectural design through the sense must be design to the multisensory experience of the emotional design. Depending on the times change, it can know that the gradual changes based on the anthropocentric sense and sensibility. Emotional design in architecture shall ensure that a variety of experience through the multisensory. In this emotional design, multisensory design (or various sensory function) -visual & tactory or visual & auditory etc.- is required beyond the limitation of conventional visual concenturated. Therefore, In order to achieve the demands of the modern social objectives of sympathy or empathy for the human-centered design sensibility, the visual perception as well as a variety of sensory must be recognized that a combination of cognitive and functional. And the application of multisensory design is required to aim the synesthesia cognition.