• The Korean Journal of Franchise Management
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• v.12 no.1
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• pp.45-55
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• 2021

Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

• Asia pacific journal of information systems
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• v.23 no.3
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• pp.55-76
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• 2013

The principal objective of the work is to confirm the effects of perceived interactivity, trust, and emotion on intentions to use IPTV service. The empirical investigation into IPTV service users suggests that (i) the perception of interactivity should be directly related with trust, (ii) Users' trust should bolster users' emotion in a positive or negative aspect, and (iii) such emotion is verified to affect the intention to use IPTV continuously. More specifically, we demonstrate that positive and negative emotions influence user intentions positively and negatively. Additionally, we find that the trust mediates perceived interactivity and emotions, and both trust and emotion mediate the relationship between perceived interactivity and intentions to use IPTV. The work indicates that trust and emotion of users should be considered from IS perspective in an attempt to build the intention to use IPTV. IPTV firms should consider in their IPTV design and offering strategy how to enhance positive emotions for user retention and eventually bolster intentions to use IPTV continuously.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.359-367
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• 2020

This study is a descriptive research to identify the factors affecting the mental health of nursing aides. The subjects were 227 nursing aides working in the metropolitan area of South Korea, and the survey was conducted in October 2019 using the structured questionnaires. The results showed that the factors affecting mental health of nursing aides were emotion stability, emotional intelligence, occupational stress, and subjective perception of physical health, and their explanatory power for mental health was 64.6%. As a result, it is necessary to develop an intervention program to improve emotion stability, emotional intelligence, occupational stress, and subjective perception of physical health in order to improve mental health of nursing aides.

• The Korean Nurse
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• v.35 no.4
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• pp.64-74
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• 1996

In general. social cognition for a disabled person seemed that he was limited aspects of emotion and psychology. Thus he was rejected. avoided. worthless and not accepted. People who have been raised in an ethnic collectivity often acquire from that experience not only basic conceps and attitudes toward health and illness but also fundamental styles of interpersonal behavior and concerns about the world. The effects of this enculuration carryover into health- care situation and also become an important influence on personal activities devoted to health maintenance and disease prevention. Our Korean culture is a state of tradition Confucianism. respects his honor and external feature. Therefore recognition of a disabled person is more specipic. This study uses Walker and Avant's process of concept analysis. The concep of recognition of disabilty can be defined as follows : Recognition of disability is a person's conscious process of sensation. perception. memory and thought and is constructed from value. attitude. emotion and expierince which is dynamics. and in everyday life is feeling that basic activity is not free and occurs interaction of envionment. Attributes of disability recognition are defined as 1) It is feeling that basic activity of his daily life is not free in everyday life. 2) It is a person's conscious process of sensation. perception. memory and thought. 3) It occurs interaction of enviornment. 4) It is constructed from value. attitude. emotion and experience. 5) it is dynamics ( changing but not stasis). Nurse is always suppoted and pushed him. She plans institutional and situational surroundings.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.5
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• pp.812-822
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• 2010

This study explored choice attributes in specially coffee shops and examined the relations between choice attributes and positive emotions customers felt in specially coffee shops. The study also attempted to find differences in choice attributes and positive emotions according to general characteristics of customers and coffee-drinking behavior. Measured items were derived from preliminary interviews and a literature review. Questionnaires were distributed to customers in Seoul who had visited a specially coffee shop in the last 3 months. The derived factors of choice attributes were 'taste of coffee and atmosphere', 'brand', 'price benefit', 'pleasant space', and 'coffee itself. Among those, the two factors 'taste of coffee and atmosphere', and 'brand' had a statistically significant influence on positive emotions of customers. This implies that specially coffee shop customers have primarily emotional rather than utilitarian motivations. Therefore, to better satisfy customers' desires, more effort is needed to improve the physical environment in coffee shops. Female and younger customers showed higher perception of price benefits than others did. The perception of price benefits and pleasant space mainly varied by the location of coffee-drinking and frequency of visiting specially coffee shops. Further differences in positive emotion according to general characteristics and behaviors of having coffee also discussed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.157-160
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• 2007

Based on Nisbett and his colleagues' theoretical model "Holistic" and "Analytic" which show the differences in cognitive style of Eastern Asian and Westerners, the author hypothesized that the differences in cognitive style of people from diverse cultural backgrounds may influence their perception and usage of webpage. An experiment was carried out and the Eye-gaze device was used to assist to explore the relationship. The results revealed the relationship between cognitive style and webpage design. different cognitive style results different viewing pattern on webpage. Chinese people are more likely to have a holistic view of the whole page first and then focus on detail, while French people tend to read the heading information first and then proceeding down the page. Chinese emphasized the background as well as the whole look and feel of the webpage more, while French noticed the independent contents and element designs more on the webpage.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.140-145
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• 1997

A stuey to investigate the perception characteristics of color and brightness was conducted in a combined PC and TV monitor, The objective of this study is to suggest user's favorite color temperature in PC mode and user's favorite contrast in TV mode. Investigated factors were monitor coating(coatiog vs. non-coation)and screen brightness (30fL vs. 35fL)in first experiment and monitor coating and pucture movement(static vs. dynamic) in second experiment. The first experiment was conducted in TV mode. Twenty-three subjects (male 12, female 11) perticipated in this experiment. In first experiment, average color temperatures were about 8000K in all experimental conditions. In addition, there was significant difference between coating and non-coating screen at 0.1 level. In second experiment, average contrasts were obtained in all esperimental conditions. There was significant difference between coating and ndn-coating screen at 0.05 level, In addition, there was significant difference between static picture and dynamic picture at 0.1 level

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.105-110
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• 1999

This research has been focussed on the evaluation of the driving speed in a graphic environment. Through the investigation of some electronic driving games, two factors related to perceived speed have been extracted. The two factors are distance and density of objects. Experiments have been executed for the two factors. The experiment is needed to acquire a relationship between speed perception and each factor. For experiments involving more than ten subjects, graphical representation of a vehicle and its surrounding environment has been obtained using three-dimensional tools, Pro/ENGINEER and dVISE. Based on the experimental results, relationships are formulated and plotted.

• Journal of Industrial Convergence
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• v.14 no.1
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• pp.1-13
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• 2016

I have done a case study on individual level based-organizational behavior textbooks published in Korea and USA. The objects are 'organizational behavior' by Su Yong Jung and 'organizational behavior' by Im Chang Hee in Korea, and 'organizational behavior' by Schermerhorn, Osborn, Uhl-Bien, & Hunt and 'organizational behavior' by Robbins, & Judge. The goal of this study is to identify the differences of the perspectives on the individual level based-organizational behavior between Korean and American textbooks. This research finding shows that it is valid to classify organizational behavior into such categories as individual differences, attitude, emotion & stress, perception & learning, and motivation in the Korean textbooks for the better future study.

• Korean Journal of Child Studies
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• v.20 no.1
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• pp.3-14
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• 1999

Seven textbooks for children used in homes and schools (sudangs) of the Chosun dynasty were examined to investigate how they taught emotional intelligence in traditional Korean society. The contents of the books were analyzed according to the 4 abilities of emotional intelligence described by Salovey and Mayer (1966): (1) perception, appraisal, and expression of emotion, (2) emotion's facilitation of thinking, (3) understanding and analyzing emotions, and (4) regulation of emotion to promote emotional and intellectual growth. The analysis showed that most of the books valued emotional intelligence and taught children how they perceive, appraise, and express emotions. The emotional ability to facilitate thinking was also emphasized, whereas the ability to understand and analyze emotions was seldom mentioned. It was also found that the regulation of emotion was emphasized; that is, children were educated to control and depress their emotions rather than to express them naturally.