• Asia Marketing Journal
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• 제16권4호
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• pp.19-37
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• 2015

Forming interfirm collaborative relationships has become a key aspect of a firm's marketing strategies to create value for customers and achieve greater firm performance. While empirical findings are mixed in previous studies, this study is an effort to identify boundary conditions for the benefits of marketing alliances. We investigate internal and environmental factors that may magnify or constrain the effect of marketing alliances on firm profitability. Given the complementary relationship between marketing and R&D activities, we focus on a firm's R&D intensity as an internal factor that may magnify the value of marketing alliances for firm performance. For environmental factors, we focus on industry turbulence and industry competitiveness. Industry turbulence refers to the degree to which industry market conditions change quickly and unpredictably, whereas industry competitiveness refers to the degree to which a firm faces competition in the industry. By testing these factors, we are intended to reveal boundary conditions that determine the value of marketing alliances for firm profitability. The analysis of firms in the diverse industries shows that while the main effect of marketing alliances on firm profitability is not significant, it becomes more positive when R&D investment is more intensive or when industry environment is more turbulent. The results of this study imply that just forming more marketing alliances may not be enough to increase firm profitability. Our findings imply that marketing alliances become more effective in a dynamically changing industry environment. That is, firms can cope with industry uncertainties more effectively by forming marketing alliances. At the same time, the moderating effect of R&D intensity implies that the internal investments in R&D magnify the effect of marketing alliances on firm profitability. The findings of this study contributes to the existing alliance literature in three aspects. First, this study enhances our understanding of the contingent value of marketing alliances by testing both internal and external factors that may influence the effectiveness of marketing alliances. Second, this study responds to the need for research that investigates actual performance resulting from interfirm relationships. Third, while previous studies primarily focused on a specific industry, this study extend previous findings of the boundary conditions for the benefits of marketing alliances in a broader context.

• 한국융합학회논문지
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• 제13권1호
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• pp.215-228
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• 2022

본 연구는 잡지광고의 착시 디자인 기법을 총괄하고 분석함으로써 착시 잡지광고와 그렇지 않은 일반 잡지광고 디자인을 비교하고, 잡지광고를 통해 시각 착시 형 디자인 언어의 응용 전망과 디자인 강점을 정리함으로써 향후 평면 디자인 분야에 기여하는 것을 목적으로 한다. 먼저 선행 연구의 문헌 분석과 사례연구를 통해 착시 디자인의 특성과 효과를 고찰했다. 다음으로 착시 디자인의 잡지광고 효과를 분석하기 위해 착시 잡지광고와 일반 잡지광고를 비교하는 설문조사를 실시했으며 IBM SPSS 27.0 프로그램을 이용한 통계 분석, 신뢰성, 탐색적 요인 분석을 통해 착시 디자인의 영향을 검토했다. 향후 착시 디자인 적용 시에는 무엇보다 시각적 충격과 제품의 함의를 효과적으로 조합하여 표현하는 것에 중점을 두어야 한다. 착시의 중의성, 모순, 재미, 모호함 등의 특성을 십분 활용하면서도 착시 현상의 시각 언어와 조합 구조를 적절히 활용할 때 브랜드가 전달하는 특징을 극대화하여 홍보할 수 있다.

• Nutrition Research and Practice
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• 제16권3호
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• pp.298-313
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• 2022

BACKGROUND/OBJECTIVES: The effectiveness of natural compounds in improving athletic ability has attracted attention in both sports and research. Gynostemma pentaphyllum (Thunb.) leaves are used to make traditional herbal medicines in Asia. The active components of G. pentaphyllum, dammarane saponins, or gypenosides, possess a range of biological activities. On the other hand, the anti-fatigue effects from G. pentaphyllum extract (GPE) and its effective compound, gypenoside L (GL), remain to be determined. MATERIALS/METHODS: This study examined the effects of GPE on fatigue and exercise performance in ICR mice. GPE was administered orally to mice for 6 weeks, with or without treadmill training. The biochemical analysis in serum, glycogen content, mRNA, and protein expressions of the liver and muscle were analyzed. RESULTS: The ExGPE (exercise with 300 mg/kg body weight/day of GPE) mice decreased the fat mass percentage significantly compared to the ExC mice, while the ExGPE showed the greatest lean mass percentage compared to the ExC group. The administration of GPE improved the exercise endurance and capacity in treadmill-trained mice, increased glucose and triglycerides, and decreased the serum creatine kinase and lactate levels after intensive exercise. The muscle glycogen levels were higher in the ExGPE group than the ExC group. GPE increased the level of mitochondrial biogenesis by enhancing the phosphorylation of peroxisome proliferator-activated receptor-γ coactivator-1α (PGC-1α) protein and the mRNA expression of nuclear respiratory factor 1, mitochondrial DNA, peroxisome proliferator-activated receptor-δ, superoxide dismutase 2, and by decreasing the lactate dehydrogenase B level in the soleus muscle (SOL). GPE also improved PGC-1α activation in the SOL significantly through AMPK/p38 phosphorylation. CONCLUSIONS: These results showed that GPE supplementation enhances exercise performance and has anti-fatigue activity. In addition, the underlying molecular mechanism was elucidated. Therefore, GPE is a promising candidate for developing functional foods and enhancing the exercise capacity and anti-fatigue activity.

• Safety and Health at Work
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• 제13권4호
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• pp.421-428
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• 2022

Background: The exposure to solar ultraviolet radiation is a significant risk factor generally underestimated by outdoor workers and employers. Several studies have pointed out that occupational solar exposure increased eye and skin diseases with a considerable impact on the lives and productivity of affected workers. The main purpose of this study was to evaluate the effectiveness against ultraviolet radiation of some measures recently undertaken for the protection of lifeguards in a coastal area of Tuscany. Methods: Different shading structures (gazebos and beach umbrella) were tested during a sunny summer's day on a sandy beach by means of two radiometers; the UV protection offered by some T-shirts used by lifeguards was also tested in the laboratory with a spectrophotometer. Results: The analysed shading structures strongly reduced the ultraviolet radiation by up to 90%, however a not always negligible diffuse radiation is also present in the shade, requiring further protective measures (T-shirt, sunglasses, sunscreen, etc.); the tested T-shirts showed a very good-excellent protection according to the Australian/New Zealand standard. Conclusion: Results obtained in this study suggest how the adoption and dissemination of good practices, including those tested, could be particularly effective as a primary prevention for lifeguards who are subjected to very high levels of radiation for long periods.

• 무역학회지
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• 제41권5호
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• pp.89-111
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• 2016

Mega-FTA는 양자간 FTA와 달리 선진국을 포함한 신흥경제국이 하나의 단일시장에서 규모의 경제를 확대하고자 하는데 목적이 있다. 양자간 FTA는 협상을 통해 자국의 산업뿐만 아니라 국가 간 연관 산업도 고려하여 원산지 기준과 특혜 관세율을 조정하기 때문에 경쟁력이 있는 특정산업은 역내 시장 확대와 더불어 외국인 투자나 국내재투자도 기대할 수 있다. 이와는 반대로 Mega-FTA는 다수의 참여국이 동일한 특혜세율 하에서 경제규모를 확대해야 하므로 양자간 FTA와는 달리 참여국들의 경쟁우위요소를 복합적으로 활용하여야만 협정의 효과를 극대화 할 수 있게 된다. 즉, Mega-FTA에서는 양자간 FTA의 보충기준인 누적기준의 활용 여부가 협정의 성패를 좌우하는 중요한 FTA 활용 증진 요소이다.

• 보건행정학회지
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• 제33권2호
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• pp.157-165
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• 2023

Background: We aimed to provide basic data for improving the effectiveness of the invitational training and reflecting it in the program in the following year by identifying the satisfaction level of trainees who participated in the "Dr. LEE Jong-wook Fellowship Program" funded by the Korea Foundation for International Healthcare. Methods: A qualitative study was conducted using a questionnaire interview. In the first stage of analysis, only the interview contents related to the research topic were classified by the researcher for the conversations recorded at the interview site, and in the second stage of analysis, the interview contents classified in the first stage were classified into each of those mentioned in this study. Results: The longer the trainees participated in the program and the better the accessibility, the higher the satisfaction with the program. In addition, the level of achievement of the trainees' goals and the level of improvement in their competence affected their satisfaction, and their difficulty in language communication during the training period was identified as a factor affecting the trainees' satisfaction level. In addition, competency improvement and satisfaction were positively correlated (r=0.75, p=0.03). Conclusion: When organizing a rehabilitation workforce capacity training program, it is important to identify trainees' needs, ensure accessibility, organize courses effectively, enhance English proficiency, and expand practical lectures to increase trainees' knowledge and understanding of rehabilitation.

• 산업융합연구
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• 제21권7호
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• pp.105-114
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• 2023

본 연구는 임상간호사를 대상으로 경력 닻, 직무배태성, 경력동기 및 재직의도 간의 관계를 이해하고 재직의도에 영향 요인을 파악하기 위한 서술적 조사연구이다. 2022년 11월 1일부터 2022년 12월 30일 사이에 C 및 G 지역 종합병원의 간호사 155명을 대상으로 수행되었다. 간호사의 재직의도는 직무배태성 및 경력동기와 정적으로 상관관계가 있었다. 간호사의 재직의도에 영향을 미치는 요인은 직무배태성으로, 총 설명력은 25%였다. 간호사의 직무배태성에 영향을 미치는 요인인 간호사의 경력 닻 유형을 파악하기 위해 연구 대상을 다양화한 반복 연구와 경력 닻 유형을 고려한 간호인력 경력 관리 프로그램을 개발하고 효과를 검증하기 위한 후속 연구를 제안한다.

• 한국프랜차이즈경영연구
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• 제7권2호
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• pp.37-45
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• 2016

Purpose - This study aims to examine the impact of leadership on organizational trust and innovation performance, and to identify whether organizational trust plays a mediating role in the relationship between leadership and innovation performance. Also, this study attempts to find out how to improve organizational efficiency and effectiveness based on leadership-based or trust-based strategies. And, this research proposed that organizational trust plays a core mediating role in the relationship between transactional and transformational leadership and innovation performance. Research design, data, and methodology - In order to test the hypotheses of this study, the survey was conducted towards franchise coffee shop employees between November 7 and 18, 2016. We contacted top executives of coffee shop franchise headquarters and explained the purpose of this study. Among 150 questionnaires distributed, 123 were collected. Of these collected questionnaires, 102 questionnaires were coded and analyzed for further analysis. In order to test the unidimensionality and reliability of the factors, factor analysis and reliability test were performed using SPSS/PC+ 22.0. And, the hypotheses were tested using hierarchical mediated regression analysis. Result - The results are as follows. First, transactional leadership, and intellectual stimulation, motivation of transformational leadership had significant impacts on organizational trust. Second, organizational trust, transactional leadership, and influence of transformational leadership had significant impacts on innovation performance. Third, the mediating test of organizational trust showed that transactional leadership plays a partial mediator, and intellectual of transformational leadership plays a full mediator in the relationship between leadership and innovation performance. Conclusions - The implications of this study are as follows. First, the top management should provide their organizational members incentives or rewards based on their performance. Second, top management should identify and express a clear vision and desirable organizational goals for the future, present an idealized vision, and communicate to organizational members that the vision is achievable, also have organizational members to think creatively and find optimal solutions to difficult problems. In sum, this study revealed the important role of leadership in embedding organizational trust in and improving innovation performance of coffee shop employees and the mediating role of organizational trust in the influence of leadership on innovation performance.

• 한국프랜차이즈경영연구
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• 제9권1호
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• pp.17-25
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• 2018

Purpose - This study was to investigate the effect of advertising attributes on advertising attitude, brand equity, and advertising effect of TV commercials of chicken franchise brand, which is one of the most popular food service brand in recent years. Research design, data, and methodology - This study aims to see the effect of advertising attributes on advertising effectiveness and the mediating effects of advertising attitude and brand equity. A total of 200 questionaire was collected, 15 respondents were discarded due to missing information. Therefore, a total of 185 respondents were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, three-step mediation regression analysis, and path analysis with SPSS 24.0 and AMOS 24.0 statistical program. Result - The results of the study are as follows. First, the effect of brand attitude on brand attitude and brand equity, brand equity and advertising effect on brand attitude, and brand equity on advertising effect were statistically significant. As a result of the mediating effect test, it was confirmed that the attitude of the ad and the brand equity mediates partly between the ad property and the advertisement effect. Conclusions - As a result of the study, it is suggested that the informativeness and notableness affect the consumers among the advertisement attributes, so that it is necessary to be able to convey the accurate information more clearly to the consumers when composing the contents of the advertisement. In other words, in the case of the advertisement of the chicken franchise brand corporation, it will be an effective advertisement campaign if it continuously transmits the correct advertisement message to the consumers in association with the brand.

• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.542-552
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• 2022

보육교사 직무의 중요성은 최근 대전환적 사회 환경 변화로 인해 크게 부각되고 있지만 수행 여건이 상당히 열악하여 다양한 직무요인 측면의 관리가 필요한 상황이다. 그에 본 연구는 보육교사와 관련된 실무적 활용과 제도적 지원을 위한 정보 제공을 목적으로 플로리시, 영유아권리존중보육, 자기주도직무설계를 선택하여 기능적 영향관계와 효용성을 검증하였다. 이들 변수를 활용하여 보육교사를 대상으로 이루어진 국내 연구가 부존하기 때문에 보육교사 223명을 대상으로 위계적회귀분석 등을 실시하여 시초적 정보를 취득하였다. 분석결과, 연령대에 따른 플로리시, 근무시간에 따른 부정적 직무요구 감소만 집단별 평균 차이가 확인되었고, 플로리시가 영유아권리존중보육에 선행하며 정적(+) 영향력을 미치는 것으로 파악되었다. 그리고 자기주도직무설계 중 사회적 직무자원 증진이 조절효과를 나타내는 것으로 판명되었다. 따라서 본 연구가 제공한 정보를 토대로 직무 관리 전략을 새롭게 마련하고 실효성 높은 요인별 강화 프로그램이 필요하다.