• Asia Marketing Journal
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• v.25 no.4
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• pp.219-230
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• 2024

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers' perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through perceptions of warmth and competence are stronger for credence services than for experience services. This research makes theoretical contributions to the literature on CSR, happiness, and service, and offers practical implications for marketing tactics, including fostering long-term customer relationships and monitoring the effectiveness of CSR activities and corporate budget allocations.

• International Journal of Advanced Culture Technology
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• v.7 no.1
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• pp.20-27
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• 2019

This study was designed to examine the affect health promotion behavior to emotional happiness for 20-30's in Korea through cross-sectional descriptive research. There were a total of 279 people who participated in this study, 198(71.0%) were males and 81(29.0%) were females. The data collection period was from December 1 to 15, 2018. The tools used to measure health promotion behaviors were HPB (Health Promotion Behavior) developed by Walker et al., and emotional happiness was PANAS (Positive and Negative Affect Scale) by Developed by Watson et al., All data was analyzed using SPSS 18.0 program. As a result of analysis, 62 (49.6%) were solving interpersonal problems and stress relief while drinking, and the people who ate twice a day were most frequent. In conclusion, health promotion behaviors have a strong correlation with emotional happiness. Based on the above results, it was suggested that the program of happiness for lining in the 20-30s age groups should strengthen the contents of health responsibility, guidance of substance abuse, formation of social relations and self actualization.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.435-444
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• 2017

The purposes of this study was to evaluate the effect of self-fficacy and positive thinking on subjective happiness of nursing students. In this study, 265 data was collected from nursing students of D-city in South Korea from April 4 to 22, 2016. Collected data was analyzed using the SPSS 21.0 Statistics Program. with descriptive statisticsm, t-test, ANOVA, Pearson's correlation coefficients, and multiple regression using SPSS WIN 21.0 program. There were significant predictors of subjective happiness for nursing students were self efficacy (${\beta}=.023$, p<.01), positive thinking (${\beta}=.610$, p<.001), explaining 48.7% of the variance in subjective happiness. The most important predictors of subjective happiness for nursing students were positive thinking. These findings can be utilized to development of strategies for increasing subjective happiness of nursing students. We suggested a follow-up study that explains the subjective happiness of nursing students by expanding students number.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.244-255
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• 2020

The purpose of this study is to closely examine a positive effect of grateful note-taking on grateful disposition and happiness in undergraduates and to inquire into a significance of experiencing the grateful note-taking. For the study, the pre·post tests were carried out in relation to grateful disposition and happiness targeting 131 undergraduates at K university where is located in G city. Also, for the qualitative research, data were collected through mind-class students' grateful notes, grateful-note reviews and in-depth questionnaires, and through the researcher's daily record of observation. As a result of the research, the grateful disposition and happiness showed a significant difference by group according to whether or not writing a grateful note. In other words, compared to the comparative group, the experimental group with the experience of grateful note-taking was indicated to be higher in grateful disposition and happiness. Meanwhile, a significance of experiencing the grateful note-taking appeared to be a positive thought, thankful habit, reflective time, and happiness discovery. These findings can be considered to offer an implication in terms of all variables that have an effect on grateful disposition and happiness in university students, and to show the necessity of expanding a grateful note-taking program.

• Journal of Korean Academy of Nursing
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• v.49 no.3
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• pp.241-253
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• 2019

Purpose: This study aimed to develop and test a model of the happiness of mothers with young children based on the stress-coping-adaptation model of Lazarus and Folkman. Methods: The data collection period was from May to July 2016. A self-report questionnaire was used to collect data from 210 mothers with children under 5 years of age living in Seoul, Gyeonggi, and Gangwon provinces. The exogenous variable was parenting stress, and the endogenous variables were parenting alliance, depression, optimism, ways of coping, and happiness. Data from 201 questionnaires were analyzed using the SPSS 22.0 and AMOS 20.0 programs. Data analyses included descriptive statistics, factor analysis, and structural equation modeling. Results: The final modified model showed a reasonable fit to the data, and out of 25 paths, 13 were statistically significant. This model explained 78.4% of the variance in the happiness of mothers with young children and confirmed that depression, optimism, parenting alliance, and social support-focused coping have a direct effect on the subject's happiness. Parenting stress also influenced happiness through parenting alliance, depression, and optimism. Conclusion: In order to bolster the happiness of mothers with young children, positive psychological interventions that can minimize psychological vulnerabilities, such as depression, and that can enhance their strengths, such as optimism, may serve as effective ways of coping with and adapting to stress.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.403-416
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• 2022

This study was conducted to explore the relationship between social status and happiness in the virtual world, which was not dealt with in previous studies. In addition, this study checked whether people were interested in social status itself or social status growth according to their level of happiness. To this end, the researcher composed conditions of high and low social status, and conditions of large and small growth in social status in online games, and presented them differently depending on the participant. Next, the researcher measured how much happiness level changed before and after exposure to each condition. As a result, happy participants had less of an effect of status on happiness in online games. However, unhappy participants were found to be happy when their status in online games was high and unhappy when they were low. Happy participants also paid attention to whether their status in online game had grown. However, unhappy participants paid attention to their high and low status in online games. This study has implications in that it is a rare study on the effect of happiness on the judgment of social status in the virtual world.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.401-408
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• 2016

This study was an investigation of 379 people to analyze the relations between leadership and happiness recognized by university athletes. First, happiness of university athletes showed the highest score in smooth relationship with parents. And male athletes score higher than female athletes. Second, the sub-factors of achievement and self-acceptance of happiness have significantly correlated with all factors of leadership. In particular, self-improvement, goal-seeking, and influence are most highly correlated. And the religious influence was the lowest correlation. Third, achievement orientation of leadership factors affect all sub-factors of happiness and influence, and self-regulation has an effect to sub-factors of happiness. Fourth, flexible leadership, interpersonal understanding, teamwork and cooperation, orientation did not affect happiness.

• Journal of the Korea Society of Computer and Information
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• v.25 no.7
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• pp.203-211
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• 2020

This purpose of this study is to verity the impact of new logistics factors on the Intention of use and consumer happiness, the mediating effect of perceived benefits, and provide suggestions on how to improve the level of new distribution. Based on the previous theories of online experience, off-line experience, logistics experience, perceived benefits, Intention of use and consumer happiness, the study puts forward 6 key research hypotheses. Reliability and validity tests were carried out by using data collected on new logistics factors on the Intention of use and consumer happiness. The hypotheses are verified through structural equation modelling. The study on the impact of new logistics factors on the Intention of use and consumer happiness and the mediating effect of perceived benefits, indicates that online experience, off-line experience, logistics experience have positive effects on perceived benefits, the perceived benefits has positive effects on Intention of use and consumer happiness, and the Intention of use has positive effects on consumer happiness. Moreover, perceived benefits as the mediating variable have effects on the relationship between online experience, off-line experience, logistics experience and the Intention of use and consumer happiness. The study extended the existing previous studies to provide theoretical and practical implications by verifying the relationship between new logistics factors and the Intention of use and consumer happiness.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.126-134
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• 2021

This study was a cross-sectional reaserch that analyzed the effect of emotional expression type on happiness level with structured questionnaires. A total of 186 participants in the study were in their 20s to 60s. Data collection was received from those who voluntarily agreed to the study from September 1 to 15, 2021. The collected data were frequency analysis, t-test, and regression analysis with spss 18.0. As a result of the analysis, it was found that people who perform superficial acts disguised as emotions were less satisfied with their current life (t=-10.482, p<0.01). People who do inner behavior showed high levels of happiness. These results suggest the following: It can be seen that in order to improve effective happiness, it is required to actively and truthfully act in a physical environment.

• Korean Journal of Culture and Social Issue
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• v.15 no.3
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• pp.399-429
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• 2009

The purpose of this research examines the factors that influence happiness among Korean adolescents by focusing on psychological resource (as measured by self-efficacy), relational resource (as measured by social support) and financial resource (as measured by family's monthly income). In addition, the influence of academic achievement on happiness is examined. To examine the influence of socio-economic status and family's monthly income, adolescents living in three different districts in Seoul (from working to middle to upper class districts) were randomly selected and interviewed in their home. A total of 190 elementary school, middle school, high school and university students (male=83, female=107) completed the resiliency of efficacy scale developed by Bandura (1995) and emotional support and happiness scale developed by the present researchers, in addition to background information. The results of the path analysis are as follows. First, the most important predictor of happiness among Korean adolescents is relational resources. In other words, emotional support received from significant others was most predictive of happiness; more than 60 times the effect of family's monthly income, three times the effect of academic achievement, and two times the effect of resiliency of efficacy. The second most important factor that predicted the happiness of Korean adolescents was psychological resource (i.e., resiliency of efficacy), which had 30 times the effect of family's monthly income. In addition resiliency of efficacy played a mediating role between emotional support on one hand and happiness on the other. Third, those respondents who had higher academic achievement reported higher levels of happiness, which had 20 times the effect of family's monthly income. Fourth, family monthly income did not predict happiness among Korean adolescents. Fifth, socio-economic status and school level did not have direct influence on happiness but had mediating influence through their influence on emotional support. In other words, those respondents with higher socio-economic status and elementary school students were more likely to receive social support from significant others, which in turn increased their happiness. These results indicate that the most important predictor of happiness among Korean adolescents is emotional support, followed by resiliency of effic acy and academic achievement, indicating that those adolescents from wealthy families are not necessarily happier.