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http://dx.doi.org/10.9708/jksci.2020.25.07.203

The Impact of New Logistics Factors on the Intention of use and Consumer Happiness: Focusing on the Mediating Effect of Perceived Benefits  

MENG, JIA (Dept. of Global Business Graduate School, Kyonggi University)
LIU, ZIYANG (Dept. of Global Business Graduate School, Kyonggi University)
DONG, CUI (Dept. of Global Business Graduate School, Kyonggi University)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.7, 2020 , pp. 203-211 More about this Journal
Abstract
This purpose of this study is to verity the impact of new logistics factors on the Intention of use and consumer happiness, the mediating effect of perceived benefits, and provide suggestions on how to improve the level of new distribution. Based on the previous theories of online experience, off-line experience, logistics experience, perceived benefits, Intention of use and consumer happiness, the study puts forward 6 key research hypotheses. Reliability and validity tests were carried out by using data collected on new logistics factors on the Intention of use and consumer happiness. The hypotheses are verified through structural equation modelling. The study on the impact of new logistics factors on the Intention of use and consumer happiness and the mediating effect of perceived benefits, indicates that online experience, off-line experience, logistics experience have positive effects on perceived benefits, the perceived benefits has positive effects on Intention of use and consumer happiness, and the Intention of use has positive effects on consumer happiness. Moreover, perceived benefits as the mediating variable have effects on the relationship between online experience, off-line experience, logistics experience and the Intention of use and consumer happiness. The study extended the existing previous studies to provide theoretical and practical implications by verifying the relationship between new logistics factors and the Intention of use and consumer happiness.
Keywords
Online Experience; Off-line Experience; Logistics Experience; Perceived Benefits; Intention of Use; Consumer Happiness;
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Times Cited By KSCI : 3  (Citation Analysis)
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