• Title/Summary/Keyword: eco-social

Search Result 352, Processing Time 0.024 seconds

LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis- (패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로-)

  • Hong, In-Sook;Kim, You-Jeong
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.35 no.9
    • /
    • pp.1069-1084
    • /
    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

Effect of eco-friendly clothing knowledge and consciousness on ecological clothing consumption behavior (친환경 의류지식과 의식이 친환경 의류소비에 미치는 영향)

  • Kwon, Kyung-Sook;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
    • /
    • v.26 no.6
    • /
    • pp.982-993
    • /
    • 2018
  • Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

A Comparative Analysis of Designs in Low Carbon Environment-Friendly Business Buildings (국내 친환경 업무용 건축물의 디자인에 대한 비교 연구)

  • Kang, Yeon-Joo;Kim, Moon-Duck
    • Korean Institute of Interior Design Journal
    • /
    • v.23 no.3
    • /
    • pp.153-163
    • /
    • 2014
  • The eco-friendly elements are important for new construction and renovation and redevelopment of the buildings. The green buildings are related with minimizing environmental pollution and how to live with nature throughout the entire process of demolishing and building. The purpose of this paper is to study on eco-friendly business buildings in the trend of mandatory green building certification system. The analysis of this paper is comparative studies on practices at eleven domestic eco-friendly business buildings through site survey on design framework of green buildings. The design framework of eleven this buildings is six kinds of skills on technical, renewable, ecological, cultural, healthy, social. The eleven this buildings in the new & renewable energy and IT technology of technical sector are satisfied with the framework. But, domestic most advanced eco-friendly business buildings are placed difference between almost the two times on the lower buildings at comparative evaluation. The three of this buildings are gratified rainwater harvesting and waste recycling systems for renewable and recycle. The buildings have an excellent aspects of technology and ecology. The benefits of this buildings are related with future compulsory zero energy house to take technical advantage of renewable energy. However, the buildings reflecting the regional culture types is insufficient. The buildings should be supplemented as follows. This buildings are need to have the social enhancement programs and design for convenient space of community residents, through health and comfort of on workplace. Moreover, this buildings have features of coexisting with human beings and nature friendly with the aim of realizing the sustainable development. The social enhancement programs through regional cultural aspects with ecology are related with individual and community livings in harmony, non-hierarchical communal lifes. The development of the cultural aspects provide for consensus about the local community and creating sustainable communities. Thus, The buildings are to have energy saving, pleasant and healthy living environment and interactive individual and community livings in harmony.

A Study on the Zero Waste Fashion Design in Conscious Fashion Perspective from the New Normal Era (뉴노멀 시대의 컨셔스 패션에 나타난 제로웨이스트 패션디자인 연구)

  • Dal A Lee;Chan Ho Kim
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.25 no.4
    • /
    • pp.59-76
    • /
    • 2023
  • The COVID-19 pandemic has brought about environmental severity and new social, economic, and cultural changes. Conscious fashion, which is oriented to sustainable and valuable consumption, has become a trend to consume products produced using eco-friendly and ethical processes, from the selection of the product materials to the manufacturing process. The purpose of this study is to identify the concepts and characteristics of conscious fashion and zero waste, and to explore design trends of zero wastein the new normal era of conscious fashion through the analysis of various cases. The research method is a literature review on conscious fashion based on relevant professional and academic books and articles, designer collections, and campaigns from 2010 to the present, when conscious fashion as eco-friendliness and sustainable fashion became a trend. The concept and characteristics of conscious fashion were examined them in terms of environmental, ethical, social, and cultural aspects and the concept and characteristics of zero waste through previous studies and case analysis. Through this, the trends of zero-waste design in conscious fashion were categorized into: first, an eco-friendly design orientation that utilizes reuse and reduce methods of clothing and fabric; second, a variable design orientation that practices zero waste designs by using diversity of patterns through deconstruction, disassembly, and various cutting methods. Third, long-term circulation of design through the recycling of resources by second-hand trade, the utilization of stock clothing, resale, and availability of eco-friendly materials through the development of new technologies. As an active practice for the sustainable fashion industry expands, it is expected that continuous research will be conducted as a future core value to realize the possibility of long-term circular zero-waste design through social responsibility and conscious recycling, reuse, and reproduction.

The effect of eco-friendly behaviors and attitudes on behaviors of clothing recycling - Focused on UK, China, Korea - (친환경 행동 및 태도가 의복 재활용 행동에 미치는 영향 - 영국, 중국, 한국을 중심으로 -)

  • Park, Younghee
    • The Research Journal of the Costume Culture
    • /
    • v.24 no.3
    • /
    • pp.336-348
    • /
    • 2016
  • This study was executed to deduce the factors affecting eco-friendly behaviors and attitudes, to analyse the difference of eco-friendly behaviors and attitudes between countries, and to draw the variables affecting clothing recycling behavior. The sample comprised people from the UK, China, South Korea. The results were as follows. The four factors related to eco-friendly behaviors and the five factors related to eco-friendly attitudes were derived from the results of factor analysis. In the case of eco-friendly behaviors, four eco-friendly behavior factors showed a significant difference all according to gender and country. In the case of eco-friendly attitudes, saving of natural resources for eco-friendly life, recycling for eco-friendly life, and individual preference for eco-friendly life showed a significant according to gender, also recycling for eco-friendly life, individual preference for eco-friendly life, social awareness for eco-friendly life, and company's awareness for eco-friendly life showed a significant difference according to country. All of the variables related to clothing recycling behaviors showed the significant difference according to gender and countries. It was verified that the stronger the behaviors or attitudes for waste recycling and environmental protection, individual preference for eco-friendly life, saving of natural resources, buying eco-friendly products, and separate collection for recycling, the more positive the action to clothing recycling. The results of this study will be helpful to establish a marketing strategy for each country and to deduce a plan to attract clothing recycling form people.

A Study on the Implementation of Eco-friendly Green IT-based Libraries (그린 IT기반 도서관의 친환경성 구현에 관한 연구)

  • Noh, Younghee
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.54 no.2
    • /
    • pp.5-28
    • /
    • 2020
  • This study was conducted to discuss concrete ways to contribute to the sustainability of the planet by actively applying and using digital and IT resources in libraries. To this end, a survey was conducted for librarians of public libraries, and the results were as follows. First, librarians' awareness of the seriousness of environmental problems and the degree of eco-friendly activities were very high, but their awareness of library green IT and familiarity with eco-related terms were very low. Nevertheless, there was a high degree of agreement on the importance of applying green IT to libraries. Second, the areas evaluated as having the highest contribution to eco-friendliness and greening of the library were found in the equipment and product operation area, followed by the service area and the network and system area. Third, how do you think library green IT will have a social impact? The highest opinion was given that it could increase the awareness of the library's social responsibility as a social infrastructure. In conclusion, it seems that the library's green IT can contribute to improving library perception by making the public perceived as an institution that has a social responsibility as a social infrastructure.

Environmental Perception, Ethical Consumer Behavior, and Price Sensitivity: Impact on Using Intention of Eco-Friendly Products

  • Yang, Hoe-Chang;Han, Tae-Jeom
    • Journal of Distribution Science
    • /
    • v.12 no.10
    • /
    • pp.57-65
    • /
    • 2014
  • Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

Study on the Recognition and Purchase Status of Eco-Friendly Oral Hygiene Products

  • Su-min Jeon;Do-Seon Lim;Jae-kyeong Kim;Jae-ui Lee;Su-hyeon Lee;Seong-eun Park;Im-hee Jung
    • Journal of dental hygiene science
    • /
    • v.22 no.4
    • /
    • pp.241-248
    • /
    • 2022
  • Background: Plastic waste generates pollutants in the process of incineration or landfilling, and accumulates in water or marine organisms, causing adverse effects on the environment and the human body. Recently, various eco-friendly oral hygiene products (Eco-OHPs) such as bamboo toothbrushes and biodegradable plastic toothbrushes have been developed. Therefore, this study aimed to investigate the current level of awareness and purchasing status of eco-OHPs among adults who are interested in eco-friendly products. Methods: This study included adults aged >19 years who regularly visited eco-friendly shops and online sites; the online survey links were distributed during their visits to eco-friendly Internet cafés and companies. Of the 22 questions, seven assessed the participants' general characteristics, three assessed the general oral hygiene care products used, six assessed the level of awareness of Eco-OHPs, and six assessed the purchasing status of Eco-OHPs. Frequency analysis, chi-square test, and regression analysis were performed using SPSS software. Results: Among the respondents, 108 (51.4%) were aware of Eco-OHPs, and 79 (37.6%) had experience purchasing Eco-OHPs. The most common reason for not purchasing was the lack of information about related brands or products (74, 56.5%). The most common platform used in obtaining information was the Internet (general: 31.5%, eco-friendly: 46.3%), such as Social Network Service, Internet cafes, and blogs. The experience in purchasing Eco-OHPs was affected by whether the respondents recognized the possibility of contributing to environmental preservation, availability of vendors, product safety, and the number of eco-friendly products purchased. Conclusion: In order to expand the use of Eco-OHPs, various efforts such as promotion of eco-friendly characteristics, determination of related vendors, reliable analysis of product safety, and expansion of product experience opportunities are required.

The perception and compliance of local food principles in Korea (우리나라 로컬푸드 원칙의 인식구조와 준수실태)

  • Lee, Kwan-Ryul;Song, Ju-Youn;Hur, Nam-Hyuk
    • Journal of the Korean association of regional geographers
    • /
    • v.19 no.4
    • /
    • pp.567-579
    • /
    • 2013
  • The purpose of this paper is illuminating positively the perception and compliance rate of local food principles in Korea. The results are as follows. First, in terms of the perception rate, social trust and local production/consumption are the most important components rather than eco-friendliness. This means the importance of both spatial and social aspects of local food concept. Second, in terms of the compliance rate, social trust and shortened food chain are well complied, rather than eco-friendliness and shortened food miles. Third, in terms of the difference between perception and compliance rate, the social aspects such as eco-friendliness, social trust, and shortened food chain has shown relatively smaller difference than the spatial aspects such as shortened food miles and local production/consumption.

  • PDF

A Study on the Behavioral Affordance of Healing Environment and Concept of Sustainability - Focused on the Eco-Friendly Low-Rise Medical Facilities - (치유환경의 행태지원성과 지속가능성 개념에 관한 연구 - 저층 친환경 의료시설 사례 중심으로 -)

  • Chun, Jong-Woo;Kim, Kwang-Ho
    • Korean Institute of Interior Design Journal
    • /
    • v.22 no.4
    • /
    • pp.158-166
    • /
    • 2013
  • The purpose of this study is to suggest a direction for eco-friendly healing space design for healthcare facilities in the future. Theoretical review and case study on the concept of sustainable design, spatial expression and behavioral affordance were used as research method. Through these reviews, the 3 elements of the total healing environment -physical, psychological and social- have correspondence with elements of spatial expression; Refuge, Flow, Prospect and Void. And these are related to the eight kinds of Behavioral affordance which are subdivided into WORK&STUDY, REST, CIRCULATION, VISUAL SEQUENCE, SOCIAL EXCHANGE, REFRESHMENT, COMMUNITY and MEDITATION. And the concept of sustainable design consists of 6 principles ; Natural system, People, Place, The cycle of life, Energy & natural resources and Process. Through correlation analysis of behavioral affordance and 6 principles, the result of this study presents that the physical elements of the total healing space was mainly associated with the principles of people, place and the cycle of life. Psychological element was related to principle of natural system, human, place and process. And social element was associated with the principles of human, place and process. According to this analysis, the case study of four low-rise eco-friendly medical facilities was undertaken. Sustainability was evaluated in total healing environmental through this case study.