• 제목/요약/키워드: eco-label

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Consumer Satisfaction with Green Credit Card Benefits: The Role of Environmental Self-Accountability and Eco-Label Involvement

  • Kim, Moon-Yong
    • International journal of advanced smart convergence
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    • 제11권4호
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    • pp.170-176
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    • 2022
  • Given the critical importance of enhancing the level of ESG practices, the current research examines the impact of credit card users' pro-environmental characteristics (i.e., environmental self-accountability, eco-label involvement) on their satisfaction with credit card benefits related to green life. That is, this research investigates whether consumers' satisfaction with green credit card benefits varies depending on their environmental self-accountability and eco-label involvement. Specifically, we predict that (1) for consumers with high (vs. low) environmental self-accountability, their satisfaction with credit card benefits related to green life will be higher (hypothesis 1); and (2) when consumers have high (vs. low) eco-label involvement, they will be more likely to be satisfied with credit card benefits related to green life (hypothesis 2). An online survey (N = 293) was conducted to test the two hypotheses. In support of the hypotheses, the results indicate that (1) respondents who had high (vs. low) environmental self-accountability were more satisfied with credit card benefits related to green life, and (2) respondents with high eco-label involvement, as compared to those with low eco-label involvement, reported greater satisfaction with credit card benefits related to green life. We suggest an important insight into how credit card companies approaching ESG issues can increase their consumers' satisfaction with green credit card benefits, considering consumers' individual characteristics such as environmental self-accountability and eco-label involvement.

패션비즈니스에서 소비자의 에코라벨 인지도가 기업연상과 구매의도에 미치는 영향연구 (Effect of eco-label recognition on corporate association and purchasing intention in fashion business)

  • 신상무;김민정
    • 복식문화연구
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    • 제23권3호
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    • pp.523-536
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    • 2015
  • Corporate association-which refers to consumers' beliefs, knowledge, perceptions, and evaluations of a corporation -can affect consumers' purchasing intentions. Corporate association consists of corporate ability association and corporate social responsibility association. Corporate ability association refers to a company's product quality, corporate innovation, productivity, consumer orientation, and after service. Corporate social responsibility association, which refers to the social perspective a company has of its responsibility to society, can affect corporate image and consumers' purchasing intentions. Eco-labeling for protecting and sustaining the environment is one of the important green marketing strategies in the fashion business that can influence corporate association and consumers' purchasing intentions. The purpose of this study was to investigate the effect of consumers' eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products. Questionnaires were distributed to consumers. The 263 usable questionnaires that were returned were analyzed by descriptive statistics, Cronbach's alpha, factor analysis, regression analysis, and t-test. The results were as follows: There was a significant effect of eco-label recognition on corporate association (ability association and social responsibility association). Eco-label recognition and corporate association were found to significantly affect consumers' purchasing intentions. Regarding the eco-friendly fashion product buying experience, there was no significant difference on corporate association and buying intention, but there was significant difference on eco-label recognition.

에코라벨 기준에 의한 국내 섬유제품의 분석-I (Analyses of Harmful Substances in Textile Products according to the European Eco-Label Criteria - I)

  • 최은경;조영달;박경수;이현경
    • 한국염색가공학회지
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    • 제15권5호
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    • pp.340-347
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    • 2003
  • Present situation of Korean textile products regarding European eco-label criteria was assessed by analyzing harmful substances including pH, PCP & TeCP, formaldehyde, heavy metals, cleavable arylamines, allergenic dyes, pesticides, organic carriers, TBT as well as color fastness as the minimum quality requirement. Fabric specimens were submitted from six typical textile companies for product eco-testing. In six product groups selected, arylamines, allergenic dyes, halogenated organic carriers and color fastness were found to be parameters that failed to meet the criteria. Source elucidation of harmful substances were presented with their instrumental analysis results.

환경표지 인증제도 개선에 대한 연구 -생분해성수지 인증제도를 중심으로- (An Research on Improvement of Eco-Labelling Certification -Focused on Certification System of Biodegradable Resin-)

  • 고영화;최강화;정승환
    • 품질경영학회지
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    • 제42권2호
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    • pp.165-177
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    • 2014
  • Purpose: This study analyzes the strategical priority to improve eco-labelling certification system, focused on biodegradable resin. Methods: This study will come up with measures to operate the eco-Label certification system related to biodegradable products more effectively and efficiently by discovering various problems related to the system, using causal loop diagram and AHP analysis. Results: This study shows that the government should play more important role while firms could also serve their roles in the initial and stabilizing stages of the eco-labelling certification system, in order to vitalize the eco-Label certification system more effective. Conclusion: This study addresses strategic eco-labelling policies on governmental and firm's operation and providers guidance to practitioners in addressing strategic decision relating to eco-labelling certification system.

수산물 Eco-label CoC에 대한 식품안전 접근방안 연구 : AHP 기법을 통한 요구사항 분석을 중심으로 (A study on food safety approach for seafood Eco-label chain of custody : Focused on Requirement Analysis by AHP Method)

  • 서종석;서영환;윤덕현;서원철;옥영석
    • 수산경영론집
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    • 제46권3호
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    • pp.51-61
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    • 2015
  • The purpose of this study is to find food safety approach in the Eco-label Chain of Custody(CoC) which is only focused to traceability. Because, consumers want to be assured the certified seafood comes from sustainable fishery as well as hygienic. In order to this approach, we used Analytic Hierarchy Process(AHP) method as belows. We first understood the CoC criteria for using pair-wise comparison and analyzed and selected each Eco-label certifications and standards. Second, we carried out a survey to the targeted standard Marine Stewardship Council(MSC) CoC auditors all over the world and analyzed the priorities of food safety approach to 4 principles and 12 criteria belong the MSC CoC Standard. As the results, we found out that 'Management System' has the highest priority in the principles and 'Documentation' and 'Keeping Record' are the most important criteria for this approach. In addition, 'Training' and 'Identification' are also higher priority of criteria. So, we suggested food safety approach method for improvement of these criteria in conclusion based on discussion with specialist in this field.

탄소성적표시 건축 재료의 환경 효율성 분석 연구 - 바닥 마감재를 중심으로 - (A Study on Analyzing Eco-efficiency of Carbon Labeled Building Materials - Focused on Floor Finishes -)

  • 최지혜;이윤선;김재준
    • 한국주거학회논문집
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    • 제25권2호
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    • pp.71-78
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    • 2014
  • In recent years, Korean government has focused on improving the environmental impact of products in order to reduce greenhouse gas emissions and to achieve their energy goals. The government has been conducting the following polices such as green procurement inducement and certification system. After carbon labeling was conducted in 2009, among a total of 1,065 items, 97 building materials have been given a certification: finishing materials items have the highest weight (56%). The increase in the certification numbers shows that there has been considerable technical efforts in the building material industry. At the awareness of carbon label and purchase of low carbon product, however, customers are aware of carbon labeling but the purchasing rate of carbon product is low. In this paper, we suggest that low carbon activities must also be considered in order to create client value by adding the concept of ecological efficiency. The objective of this study to measurer the eco-efficiency of carbon labeled building materials on the basis of environmental aspects of the product with the perspective of economy for purchasing the excellent products.

Exploring consumer awareness and attitudes towards eco-friendly packaging among undergraduate students in Korea

  • Quedahm Chin;Seungjee Hong
    • 농업과학연구
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    • 제50권4호
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    • pp.697-711
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    • 2023
  • The global waste crisis has been escalating and its consequent impact on soil, water, air pollution, and eventually climate change acceleration has shed light on the importance of reducing waste. Amidst COVID-19 and the following surge in single-use plastics for food delivery, waste generation is on the incline. Companies and governments have embarked on developing various eco-friendly packaging technologies, but their effectiveness on the consumers is vague as definitions of eco-friendly packaging are vague, and research on its link to purchase intention remains scarce. Thus, the adoption of eco-friendly packaging has been slow. To address this issue, this study analyzes the awareness and purchase intention of four visual attributes of eco-friendly packaging-material, verbal statement, eco-label, and color-along with the environmental consciousness among undergraduate university students in Korea through online surveys and the ordered logit regression model. The study distinguished the attributes into evidence-based and conjectural categories. The findings revealed that eco-friendly visual attributes had a positive effect on purchase intention amongst undergraduate students in Korea; however the level of environmental consciousness had marginal effect on the purchase intention of eco-friendly visual attributes. The level of effectiveness also varied with each visual element. Analyses revealed that visual attributes to eco-friendly material had marginal effect on purchase intention; color was deemed not an "Eco-friendly attribute" by most students, and although eco-friendly labels were deemed as an eco-friendly attribute, trust in the labels varied according to environmental consciousness. These findings have implications for businesses and policymakers aiming to promote eco-friendly consumption within packaged food products.