• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.244-251
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• 2016

Viscose rayon filament fabrics have been called 'artificial silk' and beloved as summer clothing materials for a long time in Korea. This is because the viscose rayon filament fabrics reveals glossy surface and cool touch feeling compared to other conventional fabrics composed of staple fibers. Therefore, we tried to prepare the higher value added viscose rayon filament fabrics for summer textile products. In this study, we applied gallnut extract to the viscose rayon filament fabric to develop summer fabrics with natural color and multi-functions such as antibacterial and antioxidant properties. This process also pursue eco-friendly and multi-functional fabric finishing from the natural material "gallnut". In addition, various pre-treatment with cationizer, chitosan, or chito-oligomer was applied to the finishing process to improve the finishing efficacy and durability. Consequently, it was found that the active component of gallnut extract was successfully incorporated to the viscose rayon filament fabric through a pad-dry-cure process. And, the treated viscose rayon filament fabrics showed excellent antibacterial and antioxidant properties. Therefore, it was expected that the rayon filament fabrics treated by gallnut extract could be used as effective summer fabrics preventing the growth of bacteria and skin ageing as well as providing cool touch feeling. However, the pre-treatments were not that meaningful on the functionalities but effective on coloring.

• Journal of Fashion Business
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• v.10 no.1
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• pp.1-19
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• 2006

The purpose of this study is to investigate the social and cultural background of hand-knitting things with handcraft feeling which is appeared conspicuously after 2000. And to analyze the types and characteristics of hand-knit design. The resorts of this study is as follows: First, it is found that the pattern of stitch in their forms and ornament technique of handcraft feeling are the remarkable factors to decide the specific designs in the most of hand-knit designs. The major forms are plain stitch, rib stitch, cable stitch, lace stitch, relief stitch and pile stitch and the ornament techniques such as patch work, fringe, embroidery and collage are being widely used. Second, after 2000, due to peoples' preference for handcraft feeling manufactures, pursuit trend of artless luxury by retouch appeared, it made feeling for recurrence of the past and the warm humanity. In addition, the pro-eco trend using pro-environment materials and capturing the nature as images are on its way to advance. Through the mix & match of materials, details and items, it becomes possible to express many kinds of images. Thanks to those characteristics, the hand-knit designs are now acknowledged as luxurious with the couture sense attached and are shaking off their previous image of recycling.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.1
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• pp.21-27
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• 2008

The purpose of this study was to observe the Art-Deco style art and hair-style. Art-deco design, which was popular in the 20th century, especially in the 1920s and 1930s, actively absorbed new forms, materials, and aesthetic values that come from technological developments and bridged the tradition to new pupblic culture. Art-Deco style art showed and geometrical decoration tendency to meet modem concept and sense. The over all study on back grounds of Art-Deco style and its art works made possible to figure out the summary on formative characteristics of the style such as simplicity, exoticism, vivid colors, and functionalism. These findings suggest that hair styles borrow its characteristics or image from the past style to create new styles. It was found in the development of new hair styles that patterns or geometric motive appearing the Art-D$\acute{e}$eco style are the source of rich design.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.137-156
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• 2014

This study focuses on the middle school textbook Technology Home Economics 2, revised in 2009, and aims to analyze the clothing-related contents within the Technology and Home Economics curriculum. All Korean elementary, middle and high school curricula have evolved through a number of changes and repeated revisions from their first versions, and reached their current seventh revised edition in 2009. Over this process, subjects connected to home economics have formed the following structure: Practical Courses in elementary school (5thand6thgrade)and Technology and Home Economics in middle and high school. The curriculum contents of the subjects Technology and Home Economics are divided into Development and Family, Clothing, Dietary Life, Habitation, Home Management and Consumption. Each curriculum teaches the students about its respective contents, e.g. Clothing brings the students in contact with clothing-related matters. Curricula and education methods help students find their own interests during middle and high school. Their school studies determine what majors they are seeking to choose in college and university. There are diverse university programs in Korea that are related to clothing. The above-mentioned textbook deals with clothing in the chapter Eco-friendly Clothing and Mending Habits. The results of this analysis shall help the development of the constantly changing textbook curricula, and furthermore become a reference to middle and high school students who aspire a practical and creative clothing education.

• Journal of Fashion Business
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• v.27 no.2
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.137-146
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• 2014

The practice of sustainability is an important subject to integrate into the management, product planning, manufacturing by textile and fashion companies as well as consumption by end-users. This study shows an evaluation scale designed to assess the practical cases in order to suggest efficient and systematic methods to fulfill the practice of sustainability in textile and fashion companies. First, companies should practice environmental sustainability to use eco-friendly material and cleaner production, protect the environment, and save natural resources. Second, social sustainability is required to fulfill social responsibility and ethical needs. Third, companies should perform various innovative activities, transparency in management, fair competition and economic contribution in the local community in order to maintain economic sustainability to survive in industry. Finally, cultural sustainability should be fulfilled by textile and fashion companies as part of the intellectual-cultural industry in a way that increases the importance of ethnic and cultural diversity. Textile and fashion companies should fulfill four environmental, social, and economic cultural sustainable subjects in a balanced method to accomplish sustainability. The concerns and practices of environmental sustainability are comparatively highly rated due to the analysis of the evaluation scale. However, cultural sustainability (a need of the times) is poorly rated and needs more attention. Therefore, the evaluation scale can be used as a standard tool to fulfill the sustainability of companies and brands from the viewpoint of improving poor and insufficiently sustainable items as well as balancing sustainability management.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.450-470
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• 2018

This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.49-59
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• 2018

The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.

• International Journal of Human Ecology
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• v.16 no.2
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• pp.1-9
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• 2015

This study investigated the effects of persimmon-dyed clothing materials upon thermophysiological responses and subjective comfort sensations during exercise and rest in a warm environment. Six healthy, untrained women participated in two separate testing sessions, with cotton materials dyed with astringent persimmon extract (DC) and undyed cotton materials (UDC). The physical characteristics associated with heat and moisture transfer were improved in DC; also, stiffness, anti-drapery stiffness and crispness in the primary hand values were higher in DC. The experimental protocol consisted of a 10-min rest, 15-min exercise on a treadmill (at ${7km{\cdot}h^{-1}}$) and 25-min recovery at $28{\pm}0.2^{\circ}C$ and $50{\pm}3%\;RH$. The results were as follows: When wearing DC rather than UDC, mean body temperature, heart rate, heat storage and body mass loss were significantly lower during the whole experimental period. Clothing microclimate temperature showed different profiles between the two clothing materials, being lower with DC than UDC during the first half of exercise and the second half of recovery. Clothing microclimate humidity was significantly lower with DC than UDC during the whole experimental period. When wearing UDC, subjects felt significantly warmer and less comfortable during exercise, and sensed greater humidity during exercise and recovery. These results suggest that eco-friendly clothing materials dyed with astringent persimmon extract can reduce exercise-induced heat load and improve subjective sensations when exercising and resting in a warm environment, due to greater heat dissipation from the body to the outside environment compared with undyed clothing materials.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.