• 제목/요약/키워드: eTrade

검색결과 762건 처리시간 0.023초

Multi-symbol Accessing Huffman Decoding Method for MPEG-2 AAC

  • Lee, Eun-Seo;Lee, Kyoung-Cheol;Son, Kyou-Jung;Moon, Seong-Pil;Chang, Tae-Gyu
    • Journal of Electrical Engineering and Technology
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    • 제9권4호
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    • pp.1411-1417
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    • 2014
  • An MPEG-2 AAC Huffman decoding method based on the fixed length compacted codeword tables, where each codeword can contain multiple number of Huffman codes, was proposed. The proposed method enhances the searching efficiency by finding multiple symbols in a single search, i.e., a direct memory reading of the compacted codeword table. The memory usage is significantly saved by separately handling the Huffman codes that exceed the length of the compacted codewords. The trade-off relation between the computational complexity and the amount of memory usage was analytically derived to find the proper codeword length of the compacted codewords for the design of MPEG-2 AAC decoder. To validate the proposed algorithm, its performance was experimentally evaluated with an implemented MPEG-2 AAC decoder. The results showed that the computational complexity of the proposed method is reduced to 54% of that of the most up-to-date method.

AI를 통한 BEC (Business Email Compromise) 공격의 효과적인 대응방안 연구 (A Study on the Effective Countermeasure of Business Email Compromise (BEC) Attack by AI)

  • 이도경;장건수;이경호
    • 정보보호학회논문지
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    • 제30권5호
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    • pp.835-846
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    • 2020
  • 이메일을 통해서 거래처나 경영진을 사칭하여 금전이나 민감한 정보를 탈취하는 BEC(Business Email Compromise) 공격이 빈번하게 발생하고 있다. 이러한 공격 형태는 최근 발생한 무역사기 중 가장 큰 비중을 차지하며 FBI에서 추정 2019년 피해 금액만 약 17억 달러에 이른다. 하지만 이에 비해서 기업들의 대응 실태를 살펴보면 전통적인 SPAM 차단시스템에 의존하고 있어 보다 치밀해져만 가는 BEC 공격에는 사실상 무방비 상태이며, 임직원에 관련 사고를 안내하고 주의를 당부하는 변화관리 수준의 대응에 머물고 있다. 이에 BEC 사고 유형과 방법들을 분석하고, AI를 통한 기업에서의 효과적인 BEC 공격 대응방안을 제안하고자 한다.

Cinemagraph Image Study for the Online Food Marketing

  • Park, JiSeob;Rhee, Cheul
    • Agribusiness and Information Management
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    • 제6권1호
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    • pp.12-19
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    • 2014
  • The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantly influenced by the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

Risk Allocation of Private Port Development with Hierarchical Fuzzy Process

  • Seong, Yu-Chang;Youn, Myung-Ou
    • 한국항해항만학회지
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    • 제31권4호
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    • pp.317-323
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    • 2007
  • As economic trade between Korea and China has been encouraged with the rapid growth of Chinese economy and port competition in Northeast Asia, Korean government is trying to promote development and consolidation of ports to cope with the lack of facilities. Thus, many projects for port development have been propelled including the enactment the 'Private investment promotion law for social overhead capital 1994.' However, there are still some unsettled issues since considerable part of risk is still allocated to the Government when it has to support the private businesses in these port investments whenever unexpected problems arise. Allocation of risk among the participants - in this case especially - is a very subtle issue, however, it was revealed that not many precedent researches were done on the subject. In my previous research, I classified and analyzed 4 principle risks i.e, construction, management, financial and social risk. This research investigates the reasonable allocation of the risks among the participants using the Hierarchial Fuzzy Process. In the result of analysis, responsibility of private party is the most important and it must put the responsibility before Government' roll concerned. Also, this research displayed and proposed the direction of management method on port development in a view of minimizing risk and maximizing initiative of a private party.

PRESENT AND FUTURE DEVELOPMENTS OF PORTS IN ASIA AND THE PACIFIC

  • Ha, Dong-Woo
    • 한국항만경제학회지
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    • 제18권2호
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    • pp.27-45
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    • 2002
  • The continuing pace of technological change and the trend toward larger and faster ships is evident as shipping lines compete in seeking economies of scale in the global market and ports. become increasingly reliant on sophisticated equipment. Across the Asia and Pacific region some of the worlds most modern container ships are calling at an extensive network of mainline and feeder ports. This paper shows that during the period from 1999 to 2011, Asian container trade is expected to continue to increase more rapidly than the world average, i.e., 7.2 per cent per annum compared with the world average of 6.3 per cent. It is forecast that the total volumes of international containers handled at the ports in Asia and the Pacific will increase at an average growth rate of 7,2 per cent per annum. In order to handle the anticipated port container traffic in 2011, new container berths are required in nearly every country in the Asia and the Pacific region. This will entail very significant capital investment requirements. If countries in the UNESCAP region are to position their ports to meet the challenges of the next decade, there is an urgent need to implement more robust strategies to address important issues including prioritisation of port development projects, promotion of private sector participation in ports, emphasis on productivity and preparation for intermodal integration and logistics growth.

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환경물질을 제외한 전자부품의 신뢰성평가 방법 연구 -Pb와 Br을 제거한 PWB를 중심으로- (Reliability Assessment Methods for Electronic Component Removed Environmental Materials - focused on Printed Wiring Board without Pb and Br -)

  • 이종범;조재립
    • 한국신뢰성학회:학술대회논문집
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    • 한국신뢰성학회 2005년도 학술발표대회 논문집
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    • pp.393-404
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    • 2005
  • The environmental problem is a main subject of the 21C and an environment destruction phenomenon by various kinds of environmental materials is reaching serious level. Nations to be classified as the environmental developed country, are born again environmental rich country. And they earn a large income by trade Every kind environmental resource in an international commercial transaction. Especially, the study that a reliability assessment method to prevent to reliability problem to be happened when the solder lead(lead-free solder), non-cd component, non-bromide component(without the polybrominated biphenyls(PBB) and polybrominated diphenyl ethers(PBDE))and hexavalent chromium(Cr VI) clearance component and mercury-free applied to electronic equipment is progressed. As the result of the study for applying of a reliability assessment technique of lead-free solder that recognized the most of urgent problem at the company, combination accelerated life test could taken by adding and appling the part of a humidity acceleration part to Eyring Model which is proposed by R.E.Thomas. The reliability assessment methods study of PWB clean environmental materials is expected to respond to a reliability elevation and environmental material regulation policy spreading all over the world by beginning form Europe.

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A Prediction Model of the Sum of Container Based on Combined BP Neural Network and SVM

  • Ding, Min-jie;Zhang, Shao-zhong;Zhong, Hai-dong;Wu, Yao-hui;Zhang, Liang-bin
    • Journal of Information Processing Systems
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    • 제15권2호
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    • pp.305-319
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    • 2019
  • The prediction of the sum of container is very important in the field of container transport. Many influencing factors can affect the prediction results. These factors are usually composed of many variables, whose composition is often very complex. In this paper, we use gray relational analysis to set up a proper forecast index system for the prediction of the sum of containers in foreign trade. To address the issue of the low accuracy of the traditional prediction models and the problem of the difficulty of fully considering all the factors and other issues, this paper puts forward a prediction model which is combined with a back-propagation (BP) neural networks and the support vector machine (SVM). First, it gives the prediction with the data normalized by the BP neural network and generates a preliminary forecast data. Second, it employs SVM for the residual correction calculation for the results based on the preliminary data. The results of practical examples show that the overall relative error of the combined prediction model is no more than 1.5%, which is less than the relative error of the single prediction models. It is hoped that the research can provide a useful reference for the prediction of the sum of container and related studies.

Genetic analysis of mitochondrial DNA from ancient Equus caballus bones found at archaeological site of Joseon dynasty period capital area

  • Hong, Jong Ha;Oh, Chang Seok;Kim, Sun;Kang, In Uk;Shin, Dong Hoon
    • Animal Bioscience
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    • 제35권8호
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    • pp.1141-1150
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    • 2022
  • Objective: To understand the domestication and spread of horses in history, genetic information is essential. However, mitogenetic traits of ancient or medieval horses have yet to be comprehensively revealed, especially for East Asia. This study thus set out to reveal the maternal lineage of skeletal horse remains retrieved from a 15th century archaeological site (Gongpyeongdong) at Old Seoul City in South Korea. Methods: We extracted DNA from the femur of Equus caballus (SNU-A001) from Joseon period Gongpyeongdong site. Mitochondrial (mt) DNA (HRS 15128-16116) of E. caballus was amplified by polymerase chain reaction. Cloning and sequencing were conducted for the mtDNA amplicons. The sequencing results were analyzed by NCBI/BLAST and phylogenetic tool of MEGA7 software. Results: By means of mtDNA cytochrome b and D-loop analysis, we found that the 15th century Korean horse belonged to haplogroup Q representing those horses that have historically been raised widely in East Asia. Conclusion: The horse is unique among domesticated animals for the remarkable impact it has on human civilization in terms of transportation and trade. Utilizing the Joseon-period horse remains, we can obtain clues to reveal the genetic traits of Korean horse that existed before the introduction of Western horses.

Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior

  • CHAE, Myoung-Jin
    • 유통과학연구
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    • 제20권8호
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    • pp.123-133
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    • 2022
  • Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

The Impact of Japanese Electronic Products' Perceived Risk on Avoidance Intention

  • NAM, Gyu-Bin;YANG, Jae-Jang
    • 산경연구논집
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    • 제13권11호
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    • pp.47-64
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    • 2022
  • Purpose: This study's goal is to investigate how perceived risk of Japanese electronic product affect the negative emotion and the avoidance intentions. In addition, this is difference in the effect of perceived risk on negative emotions and avoidance intentions according to the presence or absence of substitutes. Research design, data and methodology: Perceived risks of Japan products are decided by four dimensions, they are economic risk, social risk, psychological risk and physical risk. The reach model is made by the theory of risk-avoid. We requested this survey to 5808 customers by panel and web site, received 559 replied. We used 528 questionnaires excluding unreliable data. For the analysis, smart PLS is used. Results: Psychological risk has influence on negative emotion and avoidance intension. Social risk and physical risk affected negative emotion, but did not directly affect avoidance intention. Economic risk affects avoidance intension, but it has no effect of negative emotion. The existence of Japanese products' substitute only effects the relationship of economic risk and avoidance intention. Conclusions: Korean consumers behavior their buying and using of Japan product as financial benefit and satisfaction, not only risk. It is suggested that Korean company should make and develop unique product with good price.