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http://dx.doi.org/10.13106/jidb.2022.vol13.no11.47

The Impact of Japanese Electronic Products' Perceived Risk on Avoidance Intention  

NAM, Gyu-Bin (Graduate School of Business, Sejong University)
YANG, Jae-Jang (eMA and Graduate School of Business, Sejong University)
Publication Information
The Journal of Industrial Distribution & Business / v.13, no.11, 2022 , pp. 47-64 More about this Journal
Abstract
Purpose: This study's goal is to investigate how perceived risk of Japanese electronic product affect the negative emotion and the avoidance intentions. In addition, this is difference in the effect of perceived risk on negative emotions and avoidance intentions according to the presence or absence of substitutes. Research design, data and methodology: Perceived risks of Japan products are decided by four dimensions, they are economic risk, social risk, psychological risk and physical risk. The reach model is made by the theory of risk-avoid. We requested this survey to 5808 customers by panel and web site, received 559 replied. We used 528 questionnaires excluding unreliable data. For the analysis, smart PLS is used. Results: Psychological risk has influence on negative emotion and avoidance intension. Social risk and physical risk affected negative emotion, but did not directly affect avoidance intention. Economic risk affects avoidance intension, but it has no effect of negative emotion. The existence of Japanese products' substitute only effects the relationship of economic risk and avoidance intention. Conclusions: Korean consumers behavior their buying and using of Japan product as financial benefit and satisfaction, not only risk. It is suggested that Korean company should make and develop unique product with good price.
Keywords
Japan Electrical Products; Percived Risk; Avoidance Intention; Nagative Emotion; Substitute; Trade business;
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Times Cited By KSCI : 2  (Citation Analysis)
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