• Journal of the Korean Society of Costume
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• v.65 no.5
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• pp.113-125
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• 2015

The purpose of this paper is to study the $boutonni{\grave{e}}re$, a floral decoration, history of $boutonni{\grave{e}}re$, a floral decoration, with a focus on its aesthetics, its practical use and its traditional meaning. After the examination of its history, the paper, recreated the proceeds by taking into consideration both the contemporary men's fashion, as well as the $boutonni{\grave{e}}re$ designs of the past. The three factors of contemporary $boutonni{\grave{e}}re$ design, in brief, are its historical meaning, the visual aesthetics and the wearability. In this paper, the research and design steps are as followed below. First, the paper examined the history of men's fashion leading up to the twenty-first century in order to get a deeper understanding of the history of $boutonni{\grave{e}}re$. Second, the paper attempted to find the most suitable fabric materials and flowers for the $boutonni{\grave{e}}re$, in order to produce diverse $boutonni{\grave{e}}re$ that can be worn in any season and occasion. As for the fabrics that can be used to make the $boutonni{\grave{e}}re$, organza can be used for the S/S season, and wool, tweed and suede can be used for the F/W season. The major characteristics that differentiate the kinds of $boutonni{\grave{e}}re$ are the "Carnation" and the "Rose of Sharon". The 'Rose of Sharon' $boutonni{\grave{e}}re$ as the symbol of our nation possesses an intricate meaning and practical function, so that this $boutonni{\grave{e}}re$ is used as an alternative badge of the national assembly and other social-national institutions and their members. This idea expands into other social and individual features that the $boutonni{\grave{e}}re$ is a differentiated fashion item that provides other personal styles and expresses individuality.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.157-166
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• 2013

The purpose of this paper is to develop and test a conceptual model of purchase intentions, positive emotion, and e-servicescape that is defined as the online environment factors that exist during service delivery. Survey research method was used to gather data regarding consumers' perceptions of e-servicescape. Surveys were administered to 681 college students who experienced purchasing fashion products on the Internet. The results showed that e-servicescapes perceived by fashion consumers were composed of three dimensions: (1) Aesthetic appeal, (2) Ambient conditions, and (3) Layout & functionality. These dimensions of e-servicescape influenced consumers to lead positive emotions and purchase intentions. Additionally, positive emotions constituted a key variable for the purchase intention of fashion products during online exchange. The study revealed that consumers' interpretations of online environments exerted a powerful influence over positive emotion and purchase intentions. Also, it strongly endorsed the view that the purchase intentions of customers were linked to the extent to which they feel positive emotions by the e-service provider. This study provides insights into how consumers' interpretations of e-servicescape affect their subsequent positive emotions and ultimately their intentions to purchase. The findings of this study also have numerous implications for both services managers and internet developers related to fashion products.

• The International Journal of Costume Culture
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• v.4 no.2
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• pp.124-137
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• 2001

The digitalization of the fashion industry refers to 'the reception of the digital environment by the industry.'Re paper presented 3 conceptual categories of 'technological environment','information environment'and 'business environment'concerning the scope of digitalization, including from the introduction and use of new technical media to new ways of thinking following the paradigm changes. And it demonstratively analyzed digitalization factors and digitalization level of fashion businesses related to the factors by 7 fashion categories. The analytic result and its suggestions are as follows. First, the five digitalization factor of the fashion industry are defined : manufacturing Process automation, computer systemization, information networking, e-business, and small batch production. Second the digitalization degree of fashion firms decreases in the order of information networking, small batch Production, manufacturing Process automation, computer systemization, and e-business, with information networking on the top and e-business, recent focal point of interest, at the bottom. Third, as for the digitalization of each clothing category, men's formal dress and unisex display the highest level of the general digitalization.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.129-143
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• 2012

This study focuses on the application of collage techniques to contemporary fashion and intends to show that collage techniques have a significant influence on contemporary fashion, leading to a more creative design aesthetic through the combination of fashion and art. The author carried out an empirical analysis focusing on domestic and global fashion collections from 2000S/S to 2010F/W, fashion publications, and internet data, along with a literature review. As a result, the papier-colle approach, as represented by cubism, showed a creative surface effect through the texture of the paper itself by applying real paper and other materials directly to the clothing items. Second, Dadaist ready-made expressed a distortion of the material and freedom of expression by creating a collage with ready-made fashion items and daily necessities. Third, a photomontage expressed unique images by printing various images of photos that contrasted in perspective. In addition to this, beauty in dissonance and a new sense of space by a collage of disparate material. Fourth, decalcomanie was expressed by printing methods, giving a stable image of the symmetry of the perfect landscape as well as the unintended effect of coincidence in abstract images and particular textures. Fifth, assemblage as the representative collage technique of pop art introduced the overall object itself or modified form by combining it with fashion to express three-dimensional aggregate structures.

• Journal of the Korean Society of Costume
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• v.65 no.4
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• pp.137-153
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• 2015

This paper aims at developing an analytic model for examining fashion designer's creativity. This research developed the analytic model of fashion designer's creativity adding the specificity of the fashion area to The Systems Model of Creativity by Csikszentmihalyi & Gardener. The analytic model of fashion designer's creativity is composed of 3 elements: the fashion designer, the fashion domain and the fashion field. The detail factors to be examined by each of the elements are as follows. In the dimension of an individual fashion designer, detail factors influencing the manifestation of creativity contain cognitive and non-cognitive abilities (i.e: personality traits, erotic capital) and socio-psychological factors (i.e: family condition, sexual identity, marital status, health). In the dimension of the fashion domain, creativity factors are composed of socio-cultural contexts and paradigms. In the dimension of the fashion field, detail factors refer to a mentor, supporter, competitor and a follower. Fashion designer's creativity manifests itself when detail factors of an individual fashion designer, fashion domain and field interact with each other dynamically.

• Journal of Fashion Business
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• v.14 no.5
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.228-229
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• 2013

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Journal of the Korean Society of Costume
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• v.65 no.3
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• pp.28-46
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• 2015

The aim of this research is to classify the concept expressed in the mobility of la diff${\acute{e}}$rant play, and supplement logic, which is process of the changeability of fashion style. The specific research questions are as follows: first question deals with the relationship between changeability and la diff${\acute{e}}$rant images, and how la diff${\acute{e}}$rant images are divided by each phase and how their circumduction play is proceeded. The second question is about the important features of the mobility of la diff${\acute{e}}$rant play and the method of la diff${\acute{e}}$rance play. The last topic of this study covers the supplement logic and the condition, and how supplement logic has been applied in the process of changeability of fashion style. This paper deploys a qualitative research method providing a systematic review of the previous studies. To sum it up, the mobility of la diff${\acute{e}}$rant play is the root of power, which is controlling the changeability of fashion style, and the objective of the play is to outline new la diff${\acute{e}}$rant images through spatialization of time. In addition, supplement logicis the method of la diff${\acute{e}}$rant play and the purpose of the logic is to harmonize 'ultimate la diff${\acute{e}}$rant image', which is the phenomenological construction stratum in the state of sub-conscious changeability, and 'immediate la diff${\acute{e}}$rant image', which is the structural construction level stratum in the state of external changeability. This research proves that the intrinsic attribute of changeability is contained the mobility of la diff${\acute{e}}$rant play and supplement logic.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.223-224
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• 2014

The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.