• 제목/요약/키워드: e-commerce

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중국 길림성 중소기업의 전자상거래 성과에 관한 연구 (A Study on e-Commerce Performance in China's SMEs at Jilin Province)

  • 윤광운;이춘수;이본과
    • 통상정보연구
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    • 제11권4호
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    • pp.3-23
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    • 2009
  • Social surveys, using various factors influencing the e-commerce's development of SMEs, are the means of explaining the rapid development of e-commerce. This makes it possible to make more efficient decisions in e-commerce. This article was written from surveys conducted in the manufacturing industry and Trade Company at Jilin Province via e-mail, fax and analyzed data by Statistical Package for the Social Sciences (SPSS). The result shows that in development of e-commerce, the business partners have significant impacts on the achievement of e-business both directly and indirectly. Second, consciousness of leaders, external support, transaction partner relationship and influence of competitors cause a direct result on the development of e-commerce On the other hand, the innovative capacity of enterprises and communication indirectly influence. Based on these, it is valid for us to for us to make correct decisions for the e-commerce development of SMEs.

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Consumer Acceptance of E-Commerce in Korea and China;The Effects of National Culture

  • Yoon, Cheol-Ho
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 추계학술대회
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    • pp.565-570
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    • 2007
  • With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

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적합한 전자상거래 유형 도입의 이점과 전자상거래 능력의 조절 영향 (The Benefits in the Adoption of Proper Forms of E-Commerce and the Moderating Effects of E-Commerce Capabilities)

  • 최종민
    • 경영과학
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    • 제33권1호
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    • pp.17-33
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    • 2016
  • This study investigated the relationships among proper types of e-commerce, patterns of inter-organizational information flow (IIF), benefits of e-commerce, and supply-chain performance. In IIF, it was empirically observed that environmental competition positively influences the frequency of IIF, and environmental uncertainty has a positive impact on the quality of IIF. It was also empirically confirmed that only quality of IIF has effects on the usage levels of e-procurement as well as e-partnerships. Through regression analyses and cluster analysis, it was found that under high degrees of the frequency and quality of IIF, the benefits of e-commerce are vastly realized in the firms that highly utilize e-partnerships. The results of this study also showed that when the degrees of quality of IIF are high, the levels of benefits of e-commerce are increased in the firms that employ e-procurement. The moderating effects of buyer and supplier firms' abilities on the relationships between patterns of IIF and usage levels in various types of e-commerce were empirically examined. According to the results, the moderating roles of buyer firms' capabilities and suppliers' abilities were partially demonstrated. Finally, it was found that the realization of benefits of e-commerce can lead to the improvement of supply-chain performance.

Relationships Among Owner-Manager Characteristics, E-commerce Adoption and Performance of Small and Medium Enterprises (SMEs) in Malaysia

  • KOE, Wei-Loon;WULANDARI, Ririn
    • The Journal of Asian Finance, Economics and Business
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    • 제10권1호
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    • pp.101-109
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    • 2023
  • This study examined the relationships among owner-manager characteristics, e-commerce adoption, and performance of small and medium enterprises (SMEs) in Malaysia. Although the growth of e-commerce was encouraging in many countries, studies of e-commerce adoption among SMEs in developing countries such as Malaysia are insufficient. Furthermore, studies that investigated individual characteristics and e-commerce adoption are still low in number. This study specifically employed the technology-organization-environmental (TOE) framework to develop its research model. The sample was selected by using a non-probability judgmental sampling technique because the desired population frame was unavailable. A total of 111 owner-managers of SMEs were surveyed using online self-administered questionnaires. Subsequently, the data was analyzed through partial least square-structural equation modeling (PLS-SEM). The results revealed significant relationships between owner-manager characteristics and e-commerce adoption, as well as between e-commerce adoption and the performance of SMEs. The findings suggested that owner-manager characteristics played an important role in determining e-commerce adoption among SMEs. Moreover, e-commerce adoption was crucial in affecting the performance of SMEs. This paper provided new insights into factors affecting e-commerce adoption and firm performance. It could further benefit the government and SMEs in strategizing e-commerce adoption and development, especially in the era of Industrial Revolution 4.0 (IR 4.0) and the post-COVID-19 pandemic.

The Impact of Language on Customer Intentions to Use Localized E-Commerce Websites in Arabic Countries: The Mediating Role of Perceived Risk and Trust

  • HERZALLAH, Fadi;AYYASH, Mohannad Moufeed;AHMAD, Kamsuriah
    • The Journal of Asian Finance, Economics and Business
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    • 제9권1호
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    • pp.273-290
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    • 2022
  • Localization of e-commerce websites is a useful tool for providing the world with business organizations and money-making enterprises. However, studies on e-Commerce website localization within the language domain are still quite limited. Thus, the study aims to investigate the relationship between the Arabic language and a wide range of e-Commerce website intentions, clarifying the indirect effects of the Arabic language on intentions to use e-Commerce websites using perceived risk and trust as mediating variables, and determining whether trust and perceived risk work as mediating variables between the Arabic language and e-Commerce website intentions. Survey data collated from participants totaling up to 264 has been used to test the research framework. The selection of these participants is based on their experiences employing e-Commerce websites. Structural equation modeling (SEM) through partial least square (PLS) software was used for the data analysis. The results show that the Arabic language, trust, and perceived risk play effective roles for e-Commerce websites adoption. More importantly, trust and perceived risk positively mediate the relationship between the Arabic language and intentions to use e-Commerce websites. Implications of the study's findings and suggestions for further research are discussed.

정보보안 인식이 신뢰 형성에 미치는 연구 (A Study on Awareness of Information Security Influencing Trustness)

  • 정재훈;최명길
    • 정보보호학회논문지
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    • 제25권5호
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    • pp.1225-1233
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    • 2015
  • 본 연구는 정교화 가능성 모델(Elaboration Likelihood Model, ELM)의 관점에서 E-Commerce에서 발생하는 소비자의 정보보안 인식의 영향을 조사하고, 소비자의 관여도와 경험의 조절 효과를 분석한 것이다. 소비자는 E-Commerce에 대한 관여도와 경험의 수준에 따라 E-Commerce 웹사이트를 사용하고 있다. 본 연구는 ELM을 기반으로 하여 소비자의 E-Commerce에 대한 정보보안 인식이 형성되고, 소비자의 관여도, 경험의 정도에 따라 그 효과 크기가 조절된다는 것을 설명하는 이론적 모형을 제시하고, 실증 연구를 통해 모형을 확인한다. 연구 결과, 소비자는 E-Commerce 웹사이트에 대한 인식의 유형에 따라 서로 다른 경로를 통해 E-Commerce 업체에 대한 신뢰 태도를 형성했고, 그 영향을 소비자의 관여도와 경험이 조절했다. E-Commerce에서 소비자의 정보보안 인식유형을 연구하는 것은 신뢰 형성에 대한 새로운 관점을 제시할 것으로 생각된다.

중국 중소기업의 전자상거래 성공요인에 관한 연구 (A Study about Successful Factors of e-Commerce on Chinese SMEs)

  • 갈립;정창근;손승표
    • 무역학회지
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    • 제41권5호
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    • pp.285-304
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    • 2016
  • 본 연구는 국제무역에 있어서 전자상거래가 중소기업의 성공에 어떠한 영향을 미치는지를, 중국 전자상거래 기업들의 설문조사를 통하여 실증적으로 분석한다. 또한 구조방정식 모형을 통하여 중국 기업의 전자상거래 핵심 성공요인을 추출, 분석하여 중국 중소기업의 전자상거래 발전 핵심요인으로 최고경영자의 혁신성, 최고경영자의 IT지원 및 기업 전략의 세 가지 요인을 통계적으로 유의미하게 도출하였고, 중국 중소기업 맞춤형 해외진출 플랫폼이 필요하다는 정책적 시사점을 함께 제언한다.

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Effect of Country Distance on E-commerce Export: Focusing on the Moderating Effect of Entrepreneurship

  • Wang, Yi Chen;Lee, Tae Hee;Bae, Moon Gyu;Lee, Keon Hee
    • Journal of Korea Trade
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    • 제25권4호
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    • pp.60-87
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    • 2021
  • Purpose - This study examines the role of e-commerce resulting from technological innovation as a new approach toward internationalization. We study the relationship between e-commerce export and country distance, measured in CAGE distance, which has hindered traditional internationalization. As a control variable, entrepreneurship was introduced to check the moderating effect on the relationship between country distance and e-commerce export. Design/methodology - Based on empirical analysis, e-commerce exports from the Republic of Korea to 96 countries were used as dependent variables. First, hierarchical regression analysis was conducted to test the hypothesis about each country's distance, measured by CAGE distance, and each dimension of CAGE, on e-commerce exports. Next, the hypothesis was tested through the interaction term to examine the moderating effect of entrepreneurship. Findings - The analysis showed that the hypothesis, which postulated e-commerce exports as affected negatively by the country's distance, was supported but not that all CAGE dimensions affected it. Specifically, geographical distance and economic distance have negative effects, but cultural distance and administrative distance did not affect e-commerce exports. Thus, in contrast to the expectation that distance restrictions in e-commerce would not exist, this study confirmed that distance still matters to internationalization and that entrepreneurship can mitigate the adverse effects. Originality/value - Through these results, when export firms try to enter new markets and start internationalization through e-commerce, the entrepreneurship of the importing country should be considered.

개성공단 활성화를 위한 남북한 전자상거래협력사업 (E-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex)

  • 최석범;엄광열;김태환;김재학
    • 통상정보연구
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    • 제9권1호
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    • pp.65-95
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    • 2007
  • This paper deals with the e-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex that has been evaluated as the most successful project for inviting the foreign investment of South Korea because many small and medium enterprises are rushing to invest to that Complex. The e-Commerce cooperation between South and North Korea in GaeSung Industrial Complex are playing a role for North Korea survives in the global digital world in that the cooperation is shifted to IT and e-commerce as well as. North Korea has the policy to increase national wealth to uphold the IT industry. The e-Commerce Cooperation between South and North Korea in GaeSung Industrial Complex will develop the e-commerce in North Korea and increase the e-Commerce between South and North Korea in the future.

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중국의 전자상거래시장 규제동향과 동북아 지역협력방안 (Regulation and Cooperation of of e-Commerce Market in China)

  • 윤광운
    • 무역상무연구
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    • 제17권
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    • pp.197-224
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    • 2002
  • This paper aims to analyze the status and prospects of chinese e-commerce, review previous literature, and provide future direction for cooperation with far east asian area This study deals with the reform, the open and entering WTO of China economy to suddenly change domestic IT industry, legal regulation of Chinese e-commerce market and cooperation with far east asian area. Especially, Chinese e-commerce market is much developed in recently, but relative legal system is unsatisfactory. Therefore this paper research firstly the present conditions and characteristics of Chinese e-commerce market, secondly Chinese e-commerce policy and legal regulation tendency, thirdly the e-commerce activity between Korea and China, and cooperation with far east asian area.

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