• 마케팅과학연구
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• 제20권1호
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• pp.80-88
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• 2010

相当多的调查目的是为了证明股东资产值和一些市场战略之间的关系. 之前的研究包括关于股票价格表现和广告之间的关系, 顾客服务学, 新产品介绍, 研究与开发, 名人转让, 品牌感知, 品牌价值评估, 公司名称变化, 以及运动相关的赞助者地位. 另一个据调查可以对股东资产值产生影响的因素是内含特殊体育事件的电视广告, 例如超级杯. 调查指出以超级杯为题材做了广告的公司股票价值都有所提升. 报告给出广告投资和股东价值提升之间的关系, 作为既普通又特殊的事件, 令人吃惊的是调查关注的奥林匹克运动会的相关广告投资以及之后的效果对股东价值的影响效果较小. 然而调查结果显示奥林匹克运动会的主办地却备受关注, 另外所受关注的是赛事的电视广播进行期间广告的财政稳固. 著名的包括Peters (2008), Pfanner (2008), Saini (2008), and KellerFay Group (2009). 这篇论文提出了有关在2000, 2004以及2008年夏季奥林匹克运动会期间在美国国家广播中进行过电视广告宣传的客户的研究.以下为所验证的五个假设: 假设一: 2008, 2004和2000年在美国电视广播中播放奥运广告的公司股票价格在同期比斯坦普500股票价格指数表现要好. 假设二: 奥运相关股票价格比斯坦普500股票价格指数在整个广告播放期间都表现的更好, 播放期间是指从奥运开始前的周一到当年年底. 假设三: 奥运相关股票价格比斯坦普500股票价格指数长期都表现的更好, 长期是指从奥运开始前的周一第二年的年中. 假设四: 在没有奥运会的期间, 奥运相关股票价格和斯坦普500股票价格指数间没有明显差异. 假设五: 在美国电视广播中播放奥运广告的公司的当年年报比其他非奥运年份要好. 本研究记录在过去三届奥运会期间做广告公司的股票价格(北京奥运, 雅典好运, 悉尼奥运). 我们通过Google和电视网络(例如NBC)来确定这些广告. NBC在过去的三届奥运会获得了在美国转播权. 我们使用互联网来确定这些做过广告的品牌的母公司. 股票价格是通过使用Yahoo财经频道来获得的. 本文所使用的所有的信息都是被公开的信息. 总共有117个奥运广告在2008, 2004和2000年在美国播放. 细节可以从图例1中获得. 结果表明这些奥运相关股票在奥运期间以及奥运前期比斯坦普500股票价格指数表现要好. 相同的结果也可以在奥运开始以后到当年年底, 以及之后半年的记录中获得. 价格压力, 信号理论, 高收视率, 以及企业的刺激战略都对这一个结果有着贡献. 论文最后为广告商和研究者提出了建议并对以后的研究提出了方向.

• 한국의류산업학회지
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• 제20권5호
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• pp.533-547
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• 2018

The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.

• 한국융합학회논문지
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• 제11권4호
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• pp.303-310
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• 2020

본 연구의 목적은 체육수업 상황에서 학생들의 운동능력믿음과 학습열의 및 자기핸디캡 간의 관계를 규명하는 것이다. 이 연구의 목적 달성을 위해 수도권에 소재하고 있는 중학교 4곳의 학생들을 대상으로 편의표본추출법을 이용하여 총 437부를 최종 유효 표본으로 선정하였다. 자료처리는 SPSS 20.0과 AMOS 20.0을 이용하여 전체연구 단위의 적합도 검증을 확인한 후 가설검정을 실시하였으며, 그에 따른 결과는 다음과 같았다. 첫째, 운동능력믿음의 증가된 믿음은 학습열의에 정적으로 영향을 미쳤으며, 고정된 믿음은 학습열의에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 증가된 믿음은 자기핸디캡에는 유의미한 영향을 미치는 않는 것으로 나타났고, 반면 고정된 믿음은 자기핸디캡에 정적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 학생들의 학습열의는 자기핸디캡에 부적인 영향을 미치는 것으로 확인되었다.

• 한국운동역학회지
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• 제23권4호
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• pp.403-407
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• 2013

Fouett$\acute{e}$ turns are repeated pirouettes which begin as a normal pirouette en dehors but include a movement that allows the rotational momentum lost to friction to be regained once each revolution. The purpose of this study was to investigate on orientation density of head/trunk to the front with and without music to which dancers perform the Fouette turn in time. 10 female dancers($21.0{\pm}1.4$ years old, height; $165.3{\pm}3.9$ cm, weight: $50.5{\pm}5.7$ kg) who are the students of S University participated in this study. It took shorter time to perform one revolution of fouette turn with music (930 ms) than without music (961 ms), which reason may be the shorter time of phase 2 in which the rotational momentum is not produced but lost to fiction. Orientation density of trunk to the front was smaller with music (.176) than without music (.196), while the one of head had not significant difference between with and without music. And the path length of marker on $2^{nd}$ left metatarsal bone during one revolution was smaller with music (35.7 cm) than without music (40.2 cm) but the difference was not statistically significant (p=.267).