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투자형 크라우드펀딩의 성공 영향 요인 실증분석: 업종과 유형별 분류를 중심으로 (An Empirical Analysis of Influencing Factors on Success of Equity Crowdfunding: By Industry and Funding type)

  • 김종윤;김철수
    • 한국전자거래학회지
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    • 제24권3호
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    • pp.35-51
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    • 2019
  • 본 연구는 크라우드펀딩 성공률에 영향을 미치는 독립요인을 도출하고, 독립요인이 크라우드 펀딩 성공에 미치는 영향을 업종별(인터넷서비스, 문화/예술, 제조/유통), 유형별(주식형, 채권형)로 각각 어떻게 다른지 실증적으로 분석하고자 한다. 크라우드펀딩 활성화 및 전략적 활용을 위한 성공요인을 규명하기 위해 다수의 크라우드펀딩 프로젝트에 투자경험이 있는 전문가 및 플랫폼 운영자의 인터뷰를 진행하였으며 여러 변수들 중 크라우드펀딩 성공률에 영향을 주는 독립요인으로 프로젝트 특성, 참여자의 활동 특성, 기업의 특성, 세 가지 범주가 결정되었다. 독립요인에 해당하는 진행기간, 목표금액, 시각적콘텐츠정보, 최소구좌금액, 댓글수, 온라인구전, 관심도, 재무상태표공개, 투자유치경험, 벤처기업, 지식재산권공개, 사업기간이 조절변수인 업종(인터넷서비스, 문화/예술, 제조/유통)과 유형(주식형, 채권형)에 따라 크라우드 펀딩 성공률에 어떤 영향을 미치는지 그 결과를 도출하였다. 또한, 본 연구의 학문적, 실무적 시사점을 논의하고 향후 연구방향을 제시하였다.

Relationships among CEO Image, Corporate Image and Employment Brand Value in Fashion Industry

  • Ko, Eun-Ju;Taylor, Charles R.;Wagner, Udo;Ji, Hyun-Ah
    • 마케팅과학연구
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    • 제18권4호
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    • pp.307-331
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    • 2008
  • The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

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시설노인과 재가노인의 가족지지, 자존감 및 건강상태 비교연구 (A Comparative Study on Family Support, Self-esteem, and Health Status between the Institutionalized Elderly People and the Home-staying Ones)

  • 김귀분;이경호
    • 동서간호학연구지
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    • 제5권1호
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    • pp.36-49
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    • 2000
  • This study aims to provide the fundamental data for substantial nursing intervention in the elderly through a comparative appreciation on family support, self-esteem, and health status between the institutionalized elderly people and the home-staying ones. The subjects of this study are the institutionalized 108 elderly people of E and C Public Homes and the home-staying 109 elderly ones of O-Nho In Jeong(a kind of public recreational facilities for the aged) over the age of 65. The instruments for this research are based upon the tool(11 items, 5 points for each) for measuring family support developed by Choi, Young Hee(1984), a self-esteem scale done by Rosenberg (1965), the tools(20 items) for checking the health status of the elderly done by Lee, Young-Ja(1989). The sampling for this study has been carried on from July, 2000 until November, 2000. Questionnaire data were drawn up by personal interviews. The analyses of collected data are based on general characteristics calculated at the rate of 100 percentage to the average, t-test, ANOVA(some difference on a level with p<.05 being subsequently confirmed by DMR) for family support, self-esteem and health status, and Pearson Correlation to verify the hypothetical correlation among the subjects' family support, self-esteem and health status. The results of this study are as follows: 1. The difference between two groups in the light of family support, self-esteem and health status. (1) Family support - The rate of the family support that the institutionalized elderly people perceive turned out to be 22.13, that of the home-staying ones 30.99. (2) Self-esteem - The rate of the self-esteem that the former perceives proved to be 25.59, that of the latter 32.28. (3) Health Status - The rate of the health status that the former perceives turned out to be 39.67, that of the latter 51.60. 2. Family support, self-esteem, health status in terms of demographic characteristic (1) Family support - The group of institutionalized elderly people shows a tendency to be chiefly influenced by the death or life of the spouse and the number of the children; the group of the home staying ones to be chiefly influenced by the educational level (2) Self-esteem - The group of institutionalized elderly people shows a tendency to be chiefly influenced by educational level; the group of the home staying ones to be chiefly influenced by the amount of pocket money, the pocket money provider and the family main supporter. (3) Health Status - The group of institutionalized elderly people shows a tendency to be chiefly influenced by educational level; the group of the home staying ones to be chiefly influenced by age, the death or life of spouse, religion, and the educational level. 3. Correlation among family support, self-esteem, and health status The rate of correlation between family support and health status proved to be the highest (r=.549). After came the rate of correlation between health status and self-esteem, which turned out to be(r=.506). The last came the rate of correlation between family support and self-esteem, which proved to be(r=.406). According to this study, there is a conspicuously close correlation among family support, self-esteem, and health status for the elderly. Thus, it would be indispensable to seek out a variety of nursing intervention ways how the elderly could promote family support, self-esteem, and health status.

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선주상호보험조합에 대한 적하보험자의 직접청구권 -서울중앙지방법원 2012가단503694 판결을 중심으로- (A Cargo Insurer's Right of Direct Action against P&I Club - Focused on Docket No.2012 gadan 503694 in Seoul Central District Court-)

  • 이원정
    • 한국항만경제학회지
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    • 제30권4호
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    • pp.111-130
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    • 2014
  • 상법 제742조 제2항은 피해자 보호를 위해 책임보험계약의 경우 보험자에 대한 제3자의 직접청구권을 전면 허용하고 있다. 한편 선주는 선박의 운항과정에서 발생될 수 있는 각종 책임과 비용을 담보받기 위하여 선주상호보험조합과 선주상호보험계약을 체결하게 되는데, 본 계약규정에는 제3자의 직접청구권을 배제하는 소위, 선지급조항이 규정되어 있다. 최근 서울중앙지방법원은, 화주에게 보험금을 지급하고 대위권을 취득한 적하보험자가 선주상호보험조합을 상대로 직접청구권을 행사한 사안에서, 상법상 선지급조항의 효력에 대한 판단을 내렸다. 동 법원은 제3자의 직접청구권은 피보험자인 선주의 선주상호보험조합에 대한 보험금청구권이 아니라 제3자가 선주상호보험조합에 대하여 가지는 손해배상청구권이며, 상법 제742조 제2항에 규정된 직접청구권은 피해자 보호를 위해 인정된 강행규정이므로 이를 배제하는 보험계약규정상 선지급조항은 무효라고 판시하였다. 이번 판결은 하급심 판결이면서 분쟁금액도 소액이지만, 피해자이자 제3자인 화물이해관계자가 선주의 책임보험자인 선주상호보험조합에 대하여 직접청구권을 행사할 수 있는지와 선주상호보험조합이 피해자에게 책임보험계약상 각종 항변권을 주장할 수 있는지에 대한 최초의 판결로서 학계와 실무계에 시사하는 바가 크다. 따라서 본 논문의 목적은 해상보험업계에서 지도적 위치에 있는 영국법과 비교 분석을 통해 선주상호보험조합에 대한 적하보험자의 직접청구권의 법적 성질과 선지급조항의 효력이 주된 쟁점이 되었던 서울중앙법원 판결의 타당성을 평가하고, 향후 법률상 분쟁을 예방하기 위한 상법의 개정방향을 제시하는 것이다. 본 논문은 제3자의 직접청구권은 보험금청구권이므로 선지급조항이 유효하다는 입장에서 대상판결을 비판하고, 상법도 직접청구권이 보험금청구권이라는 점을 명확히 하도록 개정되어야 한다고 주장한다.

온라인 주식게시판 정보와 주식시장 활동에 관한 상관관계 연구 (A Study about the Correlation between Information on Stock Message Boards and Stock Market Activity)

  • 김현모;윤호영;소리;박재홍
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.559-575
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    • 2014
  • Individual investors are increasingly flocking to message boards to seek, clarify, and exchange information. Businesses like Seekingalpha.com and business magazines like Fortune are evaluating, synthesizing, and reporting the comments made on message boards or blogs. In March of 2012, Yahoo! Finance Message Boards recorded 45 million unique visitors per month followed by AOL Money and Finance (19.8 million), and Google Finance (1.6 million) [McIntyre, 2012]. Previous studies in the finance literature suggest that online communities often provide more accurate information than analyst forecasts [Bagnoli et al., 1999; Clarkson et al., 2006]. Some studies empirically show that the volume of posts in online communities have a positive relationship with market activities (e.g., trading volumes) [Antweiler and Frank, 2004; Bagnoli et al., 1999; Das and Chen, 2007; Tumarkin and Whitelaw, 2001]. The findings indicate that information in online communities does impact investors' investment decisions and trading behaviors. However, research explicating the correlation between information on online communities and stock market activities (e.g., trading volume) is still evolving. Thus, it is important to ask whether a volume of posts on online communities influences trading volumes and whether trading volumes also influence these communities. Online stock message boards offer two different types of information, which can be explained using an economic and a psychological perspective. From a purely economic perspective, one would expect that stock message boards would have a beneficial effect, since they provide timely information at a much lower cost [Bagnoli et al., 1999; Clarkson et al., 2006; Birchler and Butler, 2007]. This indicates that information in stock message boards may provide valuable information investors can use to predict stock market activities and thus may use to make better investment decisions. On the other hand, psychological studies have shown that stock message boards may not necessarily make investors more informed. The related literature argues that confirmation bias causes investors to seek other investors with the same opinions on these stock message boards [Chen and Gu, 2009; Park et al., 2013]. For example, investors may want to share their painful investment experiences with others on stock message boards and are relieved to find they are not alone. In this case, the information on these stock message boards mainly reflects past experience or past information and not valuable and predictable information for market activities. This study thus investigates the two roles of stock message boards-providing valuable information to make future investment decisions or sharing past experiences that reflect mainly investors' painful or boastful stories. If stock message boards do provide valuable information for stock investment decisions, then investors will use this information and thereby influence stock market activities (e.g., trading volume). On the contrary, if investors made investment decisions and visit stock message boards later, they will mainly share their past experiences with others. In this case, past activities in the stock market will influence the stock message boards. These arguments indicate that there is a correlation between information posted on stock message boards and stock market activities. The previous literature has examined the impact of stock sentiments or the number of posts on stock market activities (e.g., trading volume, volatility, stock prices). However, the studies related to stock sentiments found it difficult to obtain significant results. It is not easy to identify useful information among the millions of posts, many of which can be just noise. As a result, the overall sentiments of stock message boards often carry little information for future stock movements [Das and Chen, 2001; Antweiler and Frank, 2004]. This study notes that as a dependent variable, trading volume is more reliable for capturing the effect of stock message board activities. The finance literature argues that trading volume is an indicator of stock price movements [Das et al., 2005; Das and Chen, 2007]. In this regard, this study investigates the correlation between a number of posts (information on stock message boards) and trading volume (stock market activity). We collected about 100,000 messages of 40 companies at KOSPI (Korea Composite Stock Price Index) from Paxnet, the most popular Korean online stock message board. The messages we collected were divided into in-trading and after-trading hours to examine the correlation between the numbers of posts and trading volumes in detail. Also we collected the volume of the stock of the 40 companies. The vector regression analysis and the granger causality test, 3SLS analysis were performed on our panel data sets. We found that the number of posts on online stock message boards is positively related to prior stock trade volume. Also, we found that the impact of the number of posts on stock trading volumes is not statistically significant. Also, we empirically showed the correlation between stock trading volumes and the number of posts on stock message boards. The results of this study contribute to the IS and finance literature in that we identified online stock message board's two roles. Also, this study suggests that stock trading managers should carefully monitor information on stock message boards to understand stock market activities in advance.

국민식생활(國民食生活) 향상(向上)을 위(爲)한 곡류제품(穀類製品)의 경제적( 經濟的) 영향강화(營養强化)에 관(關)한 연구(硏究) (A Study on the Economical Nutrition Supplement of Cereal Food for Improvement in our National Eating Habits)

  • 주진순;유종열;김숙희;이기열;한인규
    • Journal of Nutrition and Health
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    • 제6권1호
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    • pp.1-9
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    • 1973
  • I. Subject of the Study: Studies on the economical nutrition supplement of cereal foods for the improvement in our notional eating habits. II. Purpose and Importance of the Study: 1. Our nation is confronted with the situation that the rice, a principal food, short of some essential amino acids, lysine and threonine, leads to imbalanced meals insufficient in the nutrient of protein, to bring many difficulties in the elevation of our national physique. 2. The shortage of even the rice imperfect in the nutrient of protein makes the import of lots of foreign rice inevitable. It is considered that the protein supplement and decrease in the consumption amount, of rice, is a serious key to the solution of our food difficulty, and then a way of the proetin supplement of rice through the addition of essential amino acid is to be rarely applied in the view of the our present finance and situation. 3. In the present experiment, therefore, it aims to the suggestion of an aspect of the improvement in our national eating habits guiding in the nutrition elevation which our nation can afford economically through the development of first, a way of the protein supplement by the mixture of cereals producted plentifully in our country, and second, a way of the decrease in the consumption amount and the improvement in the nutrition of rice through the substitution of the other cereals for rice. III. Contents of Scope of the Study: 1. Objects of the study: Objects of the study are the following three items; a) The nutrition supplement of rice through the mixture of cereals. Our nation makes mainly rice as a principal food, but practically many kinds of cereal are produced in our country. They contain different levels and qualities of each nutrient and they are different from one another in the kinds of essential amino acid consisting protein. For that reason, the mutual complement efficeincy of insufficient nutrients is observed through the mixture of cereals. b) The nutrition supplement of rice through the addition of superior protein sources to rice, a principal food. The development of rice as superior foods in the sense of nutrition is conducted through the risement in protein quality by the addition of protein sources in good quality, for example, fish flour (anchovy flour), egg powder, milk powder, and so on, and through the supplement of vitamins and minerals. c) The decrease in the consumption amount of rice through the substitution of the other cereals for rice, as a principal food. The compensation for the short amount of rice is made by the reduction in the consumption of rice through the discovery of a way of substitution of the other cereals for rice, as a principal food and of the settlement of problems in nutrition and finance subsequent to this. 2. Contents of the study: a) An ideal mixture-ratio of cereals is established for rats by feeding mixed foods(rice-barely or rice-wheat) containing 5%, 15%, 25%, 35% and 45% level of either barely or wheat. b) The nutritive value is determined in the whole subsititution of other foods for rice, and then, a way of the complement of over and under nutrients is devised. c) The ideal combination is investigated for rats through feeding mixed foods of main food, rice and supplement foods of protein sources, soy bean, fish flour, egg powder and milk Powder. d) According to results from the above three experiments, the concise functional test for men and the examination of economical property are made. 3. Scope of the study: a) The observation of the effect of each diet on the growth rate for rats. The growth rate of rats was observed for 15 groups of mixed foods of a main food, rice, and wheat flour, barley powder or soy bean powder, respectively, and 12 groups of wheat flour diets supplemented with $1{\sim}3%$ milk powder, and rice or wheat flour diets supplemented with 5% of milk powder, egg powder, fish flour or soy bean powder, respectively. b) The determination of food consumption. The food consumption was determined at weekly intervals for 27 kinds of diet described in a) item. c) The determination of food efficiency rate. The food efficiency rate for each diet was determined by calculation from the gained body weight and the food consumption amount at the same intervals described in b) item. d) The determination of protein efficiency rate. The protein efficiency rate for each diet was determined by calculation form gained body weight and the protein amount of the food consumption amount at the same intervals described c) item. e) The determination of the body component. The hematocrite and hemoglobin levels in the blood, total nitrogen in the serum, blood sugar, and lipids and glycogen in the liver were determined. f) The observation of nitrogen balance. As a means of the observation of nitrogen balance, the total nitrogen in the urine was determined. g) The analysis of economical property. The economical property was analyzed as the gained body weight to the amount equivalent to one won through the conversion of the food consumption amount into money. h) The functional test for men. The concise functional test for men was made in order to establish if the best diet for experimental animals can be applied to men. IV. Results of the Study: The national food product plan, nationwide nutritive enlightment and the improvement activities in our country eating habits, especially, mixed and powder food problems are to be significantly referred, and the following results must be applied. a) In the mixed foods of cereals, the mixed food of the rice-barley containing $5{\sim}15%$ level of barley is best in terms of nutrition. b) The addition of superior protein sources, egg, Bilk, soy bean, or fish, respectively to either rice or wheat flour makes a great risement in the nutritive value. c) The animal protein is more effective in the elevation of nutritive value of cereals. d) Rice takes the most nutritive operation and has the highest preference, among rice, wheat flour and barley. e) Wheat flour is more economical than rice in evaluation of the gained body weight to the regular money, and the addition of fish or soy bean is more economical than that of any other supplement food. But the above results are true of the range of nutrition and economical property. f) The study on the nutrition composition and barley will lead to the improvement in our national eating habits as mixed food of the rice-barley containing $5{\sim}15%$ level of barley is more nutritive. g) This study on the nutrition only for the growing animal can not be considered as a perfect and entire evaluation. Consequently, the perfect data for our national nutrition can be obtained from the experiment similar to this for the much longer period examining, in details, the growth rate, change of physical strength, mental and bodily change, average life span, and resistance ability to infectious diseases.

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자아조절자원 및 해석수준이 공짜대안 선택에 미치는 영향 (The Effects of Self-regulatory Resources and Construal Levels on the Choices of Zero-cost Products)

  • 이진용;임승아
    • Asia Marketing Journal
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    • 제13권4호
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    • pp.55-76
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    • 2012
  • 사람들이 돈을 지불하지 않고 무료로 얻을 수 있는 공짜제품을 과다하게 선호하는 현상을 '공짜효과'라 한다. 기존 연구들에 의하면 공짜제품에 주어지는 특별한 가치 때문에 이와 같은 효과가 발생한다. 본 연구는 공짜효과가 항상 나타나는 것이 아니라 심리적 변수에 의하여 조절될 수 있다는 것을 보이기 위하여 자아조절자원과 해석수준의 조절효과를 살펴보았다. 자아조절자원이 고갈되면 통제의 힘이 약해져서 가격에 대한 민감도가 감소할 뿐만 아니라 직관적이고 노력을 별로 기울이지 않는 정보처리과정을 통해 의사결정을 수행한다. 또한, 주어진 정보를 어떤 해석수준에서 처리하는가에 따라 선택이 달라진다. 고차원 해석수준에서 중심기능을 바탕으로 대안의 바람직성에 따라서 선택하는 반면, 저차원 해석수준에서 부가기능을 바탕으로 대안의 실행가능성에 초점을 두어 선택한다. 이와 같은 특성이 공짜효과의 크기에 미치는 영향을 살펴보는 것이 본 연구의 가장 중요한 목적이다. 자아조절자원과 해석수준에 의해서 공짜효과의 크기가 조절될 수 있다는 사실을 검증하기 위해 2개의 실험설계를 채용하였다. 두 실험 모두에서 기존연구에서 사용한 실험재(키세스와 페레로로쉐 초콜릿)를 이용했다. 실험 1은 자아조절자원 고갈 여부가 공짜효과에 미치는 영향을 검증했다. 자아조절자원 고갈과 비고갈 집단으로 나누어 공짜대안이 있는 선택과업과 그렇지 않은 과업에 할당했다. 자아조절자원이 고갈되지 않은 집단에서 공짜효과가 확실하지만, 자아조절자원이 고갈된 집단에서 공짜효과가 약해진다는 것을 밝혔다. 실험 2는 해석수준이 공짜효과에 미치는 영향을 검증했다. 실험 2는 '왜(why)'와 '어떻게(how)'를 이용해 해석수준을 조작했으며, 실험 1과 유사하게 공짜대안이 존재하는 의사결정과업과 존재하지 않는 과업에 할당한 뒤 공짜대안 선택에 미치는 영향을 확인하였다. 고차원 해석수준의 집단은 저차원 해석수준의 집단에 비하여 공짜제품 선택비율이 낮았다.

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온라인 프라이버시 침해 우려에 관한 컨조인트 분석 : 한국에서의 사례 (A Conjoint Analysis of Online Information Privacy Concerns: A case in Korea)

  • 최미영;이상용
    • Asia pacific journal of information systems
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    • 제18권3호
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    • pp.45-65
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    • 2008
  • The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

기술분류체계 기반의 장애 점검포인트와 이벤트 룰엔진을 적용한 무장애체계 구현 (Fault-Free Process for IT System with TRM(Technical Reference Model) based Fault Check Point and Event Rule Engine)

  • 현병탁;김태우;엄창섭;서종현
    • 경영정보학연구
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    • 제12권3호
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    • pp.1-17
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    • 2010
  • 글로벌 싱글 인스턴스(GSI) 기반의 기업의 정보시스템은 기업 내부정보 및 자원/자산을 통합관리하고 프로세스의 동질성을 확보하여 업무의 효율성 및 전사적인 생산성을 향상시키고 있지만 정보시스템의 장애가 발생하게 되면 비즈니스가 마비될 수 있고 그로 인해 엄청난 금전적 손실이 따르는 위험을 동시에 안고 있다. 여분의 부품 사용을 전제하는 수많은 결함허용(Fault-Tolerance) 기법들이 안정적인 정보시스템을 위해 연구되어 왔다. 결함허용 기법의 설계 및 적용의 어려운 점은 결함의 유형 및 빈도를 정보시스템을 운영하기 전에는 알기 어렵다는 것이다. 따라서 정보시스템 구축 단계에서의 결함허용 기법의 적용과 함께, 구축 후, 운영적인 측면에서의 장애관리 기법을 동시에 고려하여 안정적으로 정보시스템을 운영하는 것이 매우 중요하다. 본 연구에서는 기술분류체계(TRM)기반의 점검포인트와 이벤트 룰엔진 적용으로 시스템 장애를 사전예측 하는 방법을 포함하는 정보시스템 장애관리 기법인 무장애체계 프로세스를 제시 하였다. 또한, 무장애체계 방법을 적용한 장애관리 정보시스템(PICS)을 하이테크 장치산업의 대표기업에 구축하여 무장애체계 방법 적용 전, 후의 효과도 함께 제시 하였다. 무장애체계 도입 후 월별 장애건수, 장애시간은 각각 46%, 56% 감소하였으며, 장애로 인한 매출에 대한 기회 손실금액은 77% 절감하는 효과를 보였다.

아르바이트 청소년의 성장경험에 관한 현상학적 연구 (A Phenomenological Study on Growth Experience of Youth with Part-time Jobs)

  • 구승신
    • 한국콘텐츠학회논문지
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    • 제17권10호
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    • pp.406-419
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    • 2017
  • 본 연구는 현상학적 연구방법을 통해 청소년들이 아르바이트를 하는 과정에서 경험하는 것들과 그것의 의미를 탐색하고 특히 아르바이트를 통한 성장경험을 도출하는 것이다. 본 조사의 목적을 달성하고자 연구참여에 사전동의한, 평균 2년의 아르바이트 경험을 가지고, 현재 아르바이트를 하고 있는 경기도 거주 고교생 7명을 대상으로 2017년 3월부터 4월까지 심층면접을 하였다. 연구 결과 확인된 주요영역은 '아르바이트에 대한 필요성을 느끼고 찾아나서기', '아르바이트의 고된 현실에 적응하기', '아르바이트를 통해 성장경험하기'로 나타났다. 아르바이트에 대한 필요성은 소비욕구 충족, 가정경제 보조, 독립성 추구, 사교 및 여가, 자기성장 및 미래준비로 나타났다. 아르바이트 적응은 업무 적응과 관련하여 '업무 익히기', '견디어내기' '능숙해지기'로, '관계'적응과 관련하여 '텃새에 적응하기', '중단하기와 지속하기', '유대감 형성하기'의 과정으로 나타났다. 아르바이트를 통한 성장경험은 돈에 대한 합리적 관리능력 형성, 정신적 성장, 미래를 위한 준비로 나타났다. 이러한 연구결과를 바탕으로 제언을 하였다.