• 한국지능시스템학회논문지
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• 제12권2호
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• pp.109-114
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• 2002

요즘 전자상거래 고객들은 쇼핑몰에 있어 물품들의 가격 정보를 수집하는 비교쇼핑 에이전트들의 도움을 받아서 구매 비용을 절감할 수 있다. 그러나 사용자는 가격이외의 다양한 구매 조건을 만족하는 제품 정보들을 추천하는 에이전트의 개발을 요구하고 있다. 본 논문에서는 에이전트 기반의 전자상거래를 실현하기 위해 다양한 사용자 요구에 적합한 도서 정보를 검색하고 추천하는 멀티에이전트 시스템을 제안한다. 본 멀치에이전트 시스템은 온라인 서점 고객들을 돕기 위해 구현되고 테스트되었다. 실험 결과 전자상거래를 이용하는 구매자에게 여러 온라인 서점의 다양한 도서판매 조건에 대한 정보를 실시간으로 추천할 수 있게 되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권2호
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• pp.73-92
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• 2019

Purpose This study conducted an empirical study on the influence of institutional mechanisms on the formation of customer trust among leading online businesses. This study focused on the construct of PEEIM(Perceived Effectiveness of e-Commerce Institutional Mechanisms) which is the perceived recognition of institutional mechanisms for e-Commerce in general and the construct of PEIS which is the perceived recognition of institutional mechanisms that are implemented by vendors. Design/methodology/approach The online and offline surveys were conducted for the leading online shopping vendors in Korea and 292 data were used for the empirical analysis. The research model was tested using partial least squares structural equation modeling (PLS-SEM) in this study. The full measurement model including the formative second-order constructs was examined with the exploratory factor analysis. The structural model was analyzed via a two-stage approach. To analyze the research model this study used Smart PLS 2.0 program. Findings The findings showed that PEEIM negatively moderates the relationship between satisfaction in vender and trust in vender, but had no moderating effect between trust in vender and repurchase intention. In addition, the institutional mechanisms of vendors(PEIS) have been shown to have a direct impact on the vender's trust.

• 산업경영시스템학회지
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• 제28권2호
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• pp.69-74
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• 2005

As today's Information Technology (IT) becomes more global and specialized the importance of Information Technology Architecture (ITA). Based on the case study of e-commerce, this paper presents a systematic approach to Information Strategy Planning (ISP) with ITA. To implementation of strategic approach, ITA is developed to establish e-commerce projects. It is believed that the Chief Information Officer (CIO) will be more receptive to results that include ISP and ITA are combined simultaneously.

• 경영정보학연구
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• 제15권1호
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• pp.1-24
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• 2013

본 연구는 전자상거래 도입에 대한 기존의 영향요인들을 원인요인, 촉진요인과 지원요인으로 구분하고 이들 간에 선후 영향 관계가 있는지 여부를 실증적으로 규명하였다. 전자상거래 도입에 대한 영향요인들의 일반 분석에서는 경쟁정도, 조직간 신뢰, 공급업체의 압력과 능력, 최고경영층 지원과 조직의 자원 능력이 유의한 양의 영향을 미치는 것으로 나타났다. 영향요인들 간의 상호 관계를 분석한 결과, 외부환경 불확실성은 인지된 경제적 효익과 공급업체의 압력과 능력에, 경쟁정도는 투자자산의 한정성에 영향을 미치는 것으로 밝혀졌다. 그리고 인지된 경제적 효익, 조직간 신뢰와 공급업체의 압력과 능력은 최고경영층 지원에, 조직간 신뢰와 공급업체의 압력과 능력은 조직의 자원 능력에 유의한 양의 영향을 미치는 것으로 나타났다. 매개 영향을 분석한 결과에서는 경쟁정도가 인지된 경제적 효익, 공급업체의 압력과 능력, 최고경영층 지원과 조직의 자원 능력을 통해 전자상거래 도입에 간접 영향을 미친다는 것이 입증되었다. 그리고 공급업체의 압력과 능력과 인지된 경제적 효익이 최고경영층 지원과 조직의 자원 능력을 통해 간접 영향을 미치는 것으로 밝혀졌다. 결국, 전자상거래 도입의 원인요인인 격심한 경쟁은 촉진요인인 인지된 경제적 효익과 공급업체의 압력과 능력에 영향을 미쳐서 전자상거래 도입을 촉발시킨다. 그리고 이러한 원인요인과 촉진요인의 영향은 지원요인인 최고경영층 지원을 제고시키고 조직내 자원 확충을 가져와 전자상거래 도입이 실질적으로 시작되게 된다.

• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.215-238
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• 2006

The purpose of this study is to develop the measures of the perceived risks involved in e-commerce. To do this, we first review the literature and examine the sub-constructs of the perceived risks. The risks classified are economic risk, product performance risk, social risk, technology/time loss risk, and privacy risk. Based on these findings, we identify the appropriate items for assessing these various risks. Then, we evaluate, basically using a structural equation model, the important several attributes of the measurs such as various validities and reliability. This study finally provides the rigorously tested measuring instruments of the construct of the perceived risks.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.214-222
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• 2021

Recently, the growth of e-commerce in Saudi Arabia has been exponential, bringing new remarkable challenges. A naive approach for product matching and categorization is needed to help consumers choose the right store to purchase a product. This paper presents a machine learning approach for product matching that combines deep learning techniques with standard artificial neural networks (ANNs). Existing methods focused on product matching, whereas our model compares products based on unstructured descriptions. We evaluated our electronics dataset model from three business-to-consumer (B2C) online stores by putting the match products collectively in one dataset. The performance evaluation based on k-mean classifier prediction from three real-world online stores demonstrates that the proposed algorithm outperforms the benchmarked approach by 80% on average F1-measure.

• 한국정보시스템학회지:정보시스템연구
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• 제31권4호
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• pp.123-143
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• 2022

Purpose The purpose of this study was to investigate the experience cues of chatbot services provided to existing customers familiar with the e-commerce environment, and to examine the effect of chatbot service's experience cues on customer experience and chatbot trust. Design/methodology/approach This study was conducted on consumers who experienced chatbot services in an e-commerce environment, the final 299 copies of valid data were obtained, and the research hypothesis was verified using PLS as a structural equation model. Findings As a result of the analysis, it was found that functional cues that cause customer experiences using chatbot services had a positive effect on cognitive and emotional experiences, human cues had a positive effect on cognitive, emotional and relational experiences, and customer experiences had a positive effect on chatbot trust.

• 정보학연구
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• 제4권2호
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• pp.83-102
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• 2001

본 연구에서는 최근 들어 인터넷 상거래 물량과 업체의 증가에 따라 그 중요성이 더해가고 있는 택배운송업의 본질을 규명하고 국내외 업체의 사업현황을 개괄적으로 살펴본 다음, 해외 선진택배업체의 전략적 특징과 국내 택배업의 전자상거래 변화추세 및 전자상거래 배송현황을 고찰을 통해 전자상거래시대에 국내 택배업이 지니는 문제점과 전자상거래 물류전략을 구체적으로 지적함으로써 전자상거래 시대에 국내 택배운송업체들의 경쟁력강화에 일조하고자 한다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.65-68
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• 2001

In e-Marketplace, many companies are participating frequently either as supplier or as customer. Thus, electronic processing of transactions and flexible integration with participating companies' processes are required. These situation requires process integration using workflow and the exchange of transaction document using XML(eXtensible Markup Language). This paper presents methodologies to model business processes in e-Marketplace where many companies are participating and to exchange electronic messages using ebXML that have become a standard in electronic commerce. These methodologies can integrate and manage processes in electronic commerce environment, and can process ebXML standard documents efficiently, making electronic commerce more harmoniously in global market. The system constructed in this research supports business processes between companies by exchanging XML messages conforming Wf-XML and ebXML standards using SOAP protocol.

• Journal of Information Processing Systems
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• 제19권2호
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• pp.267-274
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• 2023

As the Internet has expanded and the continuous expansion of online shopping in China, many rural areas also have sales outlets. Due to the impact of economic conditions, rural locations have inadequate e-commerce logistical infrastructure, the number of outlets is small, and each other is in a decentralized state. For various reasons, the advancement of rural e-commerce logistics lags far behind that in urban areas. As the Internet of Things with big data grow in popularity, we can create and enhance the assurance system for the booming ecommerce in rural areas by building the support system of rural online shopping platform, and strengthening the joint distribution of logistics terminals based on data mining, so as to encourage the quick and healthy growth of rural online shopping.