• 지능정보연구
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• 제8권2호
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• pp.139-157
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• 2002

본 연구에서는 기존 협업 필터링의 문제점을 해결할 수 있는 효율적인 상품추천 방법론을 제시하고자 한다. 연구에서 제시하는 상품추천 방법론은 기존 협업 필터링 알고리즘의 데이터 희박성 문제 및 동의어 문제를 극복하기 위하여 판매 데이터로 구성된 제품 계층도(Product Taxonomy)를 이용하며, 이 계층도를 기반으로 한 연관 규칙(association rule)과 의사결정 나무를 사용한다. 본 연구에서는 제시한 방법론을 단계별로 설명하였을 뿐만 아니라, 실제 H 백화점 데이터를 이용하여 적용하였다. 다양한 경우에 대하여 실험을 한 결과, 기존의 협업 필터링 알고리즘이 갖고있는 문제점을 상당히 해결하였음을 제시하였다. 이 연구에서 제시한 상품 추천 방법론은 현재 기업이 직면한 경쟁환경 하에서 고객이 과연 누구이며, 고객이 진정 무엇을 원하고 있는지를 파악하는데 도움을 줄 것이며, 고객관계관리 (CRM)를 효율적으로 구현하는 방법론으로 사용될 것으로 기대된다.

• 지능정보연구
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• 제10권3호
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• pp.133-146
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• 2004

네트워크 기술의 발달로 인하여 사용자가 접하게 되는 정보의 종류와 양이 급속하게 증가되고 있으며, 이로 인해 사용자는 자신이 필요로 하는 정보를 찾아내어 관리하는데 많은 시간과 노력을 소비하고 있다. 이에 본 연구에서는 대표적인 추천기법 중에 하나인 내용기반 추천(Content-based Recommendation)과 사용자 지식에 의해 정의된 키워드 유사성(Keyword Affinity)을 이용하여 사용자가 보다 적은 비용으로 자신의 정보를 효율적으로 관리할 수 있도록 지원하는 방법론을 제시한다. 즉, 사용자의 선호도가 자주 변하거나 새로운 내용이 지속적으로 생성되는 환경에서는 추천의 성능이 떨어지고, 사용자의 선호도가 충분히 축적되기까지 정확한 추천이 어려운 내용기반 추천의 한계점을 사용자 지식에 의해 정의된 키워드 유사성을 응용하여 해결한다. 본 연구는 수시로 새로운 정보가 생성되고 삭제되는 개인 이메일 환경을 그 대상으로 하며, 사용자의 효율적인 이메일 관리를 위한 폴더 추천을 지원한다. 또한 실험을 통해 기존에 연구되었던 폴더 추천 방법론과 성능을 비교함으로써 본 연구에서 제시하는 방법론을 검증하였다.

• 디지털융복합연구
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• 제3권2호
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• pp.143-157
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• 2005

Many papers point out that the e-Learning is one of the most important industries, and the effect on other industries can be more powerful than any other business. Therefore, we think about social, cultural, industrial and technological effect of the e-Learning in order to enlarge industry scale as well as educational performances. In many cases of developed countries, various kinds of study have been performed for the e-Learning quality assurance because quality of the e-learning should operate on effective and efficient learning and continuous market development of education industries. The e-Learning quality assurance has import function not only for learning contents reusability like a SCORM and metadata but also for learning system, solution and service operation, so activities for the quality assurance should consider of cultural and tactical approach when it is applied in the e-learning business. In this paper, we present the concept, domain and purpose of the e-Learning quality assurance. Furthermore, this paper proposes the process and methodology in order to make the quality assurance standard model which is consist of 6 phase such as Environment Research, Needs Analysis, Framework, Metrics, Development and Implementation, Evaluation and Feedback through the analysis and comparison of pre-studied worldwide quality control, management and assurance documents.

• Journal of Korea Trade
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• 제23권5호
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• pp.102-117
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• 2019

Purpose - This paper tried to identify the impact of electronic word of mouth (eWOM) on purchase intention (PI) of Korean-brand cars in the context of Russian consumers, taking into consideration the credibility, quality, and quantity of eWOM while also considering the mediation effects of brand image (BI) and perceived quality (PQ). Although there is a considerable number of studies discussing the impact of eWOM determinants on PI, not many studies were conducted focusing on the Russian market. Design/methodology - This paper is considered to fill this gap between eWOM and (PI) and, in order to do so, 211 Russian respondents were randomly selected. Descriptive analysis, factor, and reliability analysis were conducted using SPSS version 22.0. While structural equation modeling was conducted using AMOS version 24.0. Findings - The results display that, in terms of Russian consumers' perception, eWOM credibility, quality, and quantity for Korean-brand cars show a substantial impact on PI. The mediation effects of brand image, as well as perceived quality, were also supported by analysis. In the final part of the paper, theoretical and managerial implications alongside limitations with further research suggestions are presented. Originality/value - This study endeavored to explore the degree of impact of eWOM and mediating roles of BI and PQ on Russian customer intentions to buy Korean-brand cars.

• 산업기술연구
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• 제24권A호
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• pp.47-57
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• 2004

Industrial efforts for increased market sales have directed towards the development and implementation of on-line marketing systems under recent e-business environment. Internet-based shopping mall is one of the most popular system. A business process model for an intermediary type shopping mall using IDEF0 has been presented in this study. Specific efforts have been focused on defining and analyzing a diversity of business processes embedded in practical B2B and B2C mall system operations. We first briefly examined the considered system with IDEF0 design. We then defined fundamental business processes within shopping mall systems. Upon careful examination and analysis of them, a detailed business process model based on IDEF methodology has been designed. The results in this study may well form a conceptual framework for shopping mall development and operations.

• 유통과학연구
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• 제20권5호
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• pp.13-22
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• 2022

Purpose: This study aimed to identify factors affecting attitudes and intentions toward online purchasing of millennials and gen z in Indonesia by considering distribution capabilities factors. Research design, data and methodology: This study used a non-probability sampling technique. The questionnaire was distributed through an online platform and obtained 225 respondents. The data acquired from the respondents used SPSS 23 and AMOSS 21 to process the Structural Equation Model (SEM). Results: The results of this study stated that attitudes and intentions toward online purchases were influenced by delivery speed and trust. The results also stated that the perception of web quality positively influenced trust. On the other hand, shipping tracking, people's importance to consumers, and online reviews had no significant effects on online purchasing attitudes. Conclusions: This research has made an essential contribution to increasing and expanding our understanding of factors that affect attitudes and intentions toward online shopping in a developing market, Indonesia. From a practical perspective, this research examined the integrated consumer model of millennials and Gen Z online shopping in Indonesia that considers distribution capability, trust, and perceived website quality factors. Therefore, e-commerce business actors can design e-marketing strategies and programs to achieve the company's long-term goals.

• 유통과학연구
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• 제20권5호
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

• 한국정보시스템학회지:정보시스템연구
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• 제24권4호
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• pp.117-138
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• 2015

Purpose To meet changing social demands and fulfill the needs of the information and communications technology industry, the curriculum of MIS related department should develop and implement new conceptual frameworks. In response, the purpose of this study was to develop curriculum for students in the Department of e-Business at Kyungnam University. Design/methodology/approach We conducted a demands analysis of educational demanders, NCS(National Competency Standards) based curricular analysis, and benchmarking from other management information systems related departments. The expert panel committee consisting of e-Business department faculty members was held to examine and discuss the student-oriented curriculum developed during this study. Findings Results show that the contents and types of curriculum should be organized so that students can maximize their professional job competency to apply to their core professional tasks. Given these findings, we reconstructed the curriculum with both basic and advanced courses, all systematically organized according to the job requirements they offer toward meeting the industry's needs. We also implemented the web-based JSSS(Job Searching Support System) with which educational demanders can search among 13 job types, estimate their performances, and obtain the information about course registration. In all this study presents specific, practical evidence of the job-related curriculum for students in the Department of e-Business at Kyungnam University.

• 동아시아경상학회지
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• 제6권2호
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• pp.14-27
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• 2018

Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

• 한국전자거래학회지
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• 제12권2호
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• pp.111-132
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• 2007

웹 기능의 향상과 웹 관련 기술의 발전, 레거시 시스템과의 통합 필요성 증대, 자주 변하는 웹 콘텐츠와 구조 등으로 인하여 웹 애플리케이션을 개발하고 관리하는 일이 과거보다 훨씬 더 복잡하게 되었다. 그러나 이러한 다양한 요인들을 고려하는 포괄적인 웹 애플리케이션 설계 방법론은 아직 존재하지 않고 있다. 따라서 본 연구에서는 이러한 요인들을 고려한 컨텍스트 기반의 웹 애플리케이션 설계 방법론을 제시하고자 한다. 본 연구에서 제시하는 방법론에서는 웹 정보를 전달하는 메커니즘에 따라 구분되는 9 종류의 웹 페이지 형태와 웹 페이지 간의 다양한 의미 관계를 정의하는 7 종류의 링크 형태 및 설계 과정 중에 사용되는 여러 종류의 컴포넌트 역할을 구별하는 소프트웨어 컴포넌트 형태 등 다양한 종류의 모델링 기법들을 소개하고 있다. 뿐만 아니라 이 방법론은 '콤펜디엄(compendium)' 이라 불리는 일단의 관련된 정보 클러스터들로 이루어진 독창적인 웹 애플리케이션 모델을 사용하고 있다. 하나의 콤펜디엄은 주제(theme), 컨텍스트 페이지, 링크 및 컴포넌트로 구성된다. 이러한 접근 방법은 모듈 방식의 설계에 유용할 뿐만 아니라 항상 변하는 웹 애플리케이션의 콘텐츠와 구조를 관리하는데도 도움이 된다. 본 연구에서 제시한 방법론은 의미적으로 응집력이 있고 구문적으로 느슨히 결합된 유연한 웹 디자인 산출물을 생성하는데 도움이 될 것이다.