• Journal of Intelligence and Information Systems
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• v.8 no.2
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• pp.139-157
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• 2002

The rapid growth of e-commerce has made both companies and customers face a new situation. Whereas companies have become to be harder to survive due to more and more competitions, the opportunity for customers to choose among more and more products has increased. So, the recommender systems that recommend suitable products to the customer have an important position in E-commerce. This research introduces collaborative filtering based recommender system which helps customers find the products they would like to purchase by producing a list of top-N recommended products. The suggested methodology is based on decision tree, product taxonomy, and association rule mining. Decision tree is used to select target customers, who have high possibility of purchasing recommended products. We applied the recommender system to a Korean department store. The methodology is evaluated with the analysis of a real department store case and is compared with other methodologies.

• Journal of Intelligence and Information Systems
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• v.10 no.3
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• pp.133-146
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• 2004

By the development of the network technology, the types and amount of information that users keep in contact with have been dramatically increased. As a result, users are consuming a lot of time and energy to find needed information. On this, this article presents a new methodology that can efficiently manage their information within small cost by using content-based recommendation method and keyword affinity method. By using keyword affinity method, this methodology solves the content-based recommendation method's weak point that the performance is not good within the environment that the preferences of users are rapidly changing and new contents are created continuously and the accuracy level is low until the information of preferences are sufficiently gathered. This article carried out research on the personal e-mail environment where new information is frequently created and disappeared. Also this article assists folder recommendation for the efficient management of e-mail and verified the methodology mentioned above by an experiment to compare the performance of existing folder recommendation methods with the performance of this new method.

• Journal of Digital Convergence
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• v.3 no.2
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• pp.143-157
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• 2005

Many papers point out that the e-Learning is one of the most important industries, and the effect on other industries can be more powerful than any other business. Therefore, we think about social, cultural, industrial and technological effect of the e-Learning in order to enlarge industry scale as well as educational performances. In many cases of developed countries, various kinds of study have been performed for the e-Learning quality assurance because quality of the e-learning should operate on effective and efficient learning and continuous market development of education industries. The e-Learning quality assurance has import function not only for learning contents reusability like a SCORM and metadata but also for learning system, solution and service operation, so activities for the quality assurance should consider of cultural and tactical approach when it is applied in the e-learning business. In this paper, we present the concept, domain and purpose of the e-Learning quality assurance. Furthermore, this paper proposes the process and methodology in order to make the quality assurance standard model which is consist of 6 phase such as Environment Research, Needs Analysis, Framework, Metrics, Development and Implementation, Evaluation and Feedback through the analysis and comparison of pre-studied worldwide quality control, management and assurance documents.

• Journal of Korea Trade
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• v.23 no.5
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• pp.102-117
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• 2019

Purpose - This paper tried to identify the impact of electronic word of mouth (eWOM) on purchase intention (PI) of Korean-brand cars in the context of Russian consumers, taking into consideration the credibility, quality, and quantity of eWOM while also considering the mediation effects of brand image (BI) and perceived quality (PQ). Although there is a considerable number of studies discussing the impact of eWOM determinants on PI, not many studies were conducted focusing on the Russian market. Design/methodology - This paper is considered to fill this gap between eWOM and (PI) and, in order to do so, 211 Russian respondents were randomly selected. Descriptive analysis, factor, and reliability analysis were conducted using SPSS version 22.0. While structural equation modeling was conducted using AMOS version 24.0. Findings - The results display that, in terms of Russian consumers' perception, eWOM credibility, quality, and quantity for Korean-brand cars show a substantial impact on PI. The mediation effects of brand image, as well as perceived quality, were also supported by analysis. In the final part of the paper, theoretical and managerial implications alongside limitations with further research suggestions are presented. Originality/value - This study endeavored to explore the degree of impact of eWOM and mediating roles of BI and PQ on Russian customer intentions to buy Korean-brand cars.

• Journal of Industrial Technology
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• v.24 no.A
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• pp.47-57
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• 2004

Industrial efforts for increased market sales have directed towards the development and implementation of on-line marketing systems under recent e-business environment. Internet-based shopping mall is one of the most popular system. A business process model for an intermediary type shopping mall using IDEF0 has been presented in this study. Specific efforts have been focused on defining and analyzing a diversity of business processes embedded in practical B2B and B2C mall system operations. We first briefly examined the considered system with IDEF0 design. We then defined fundamental business processes within shopping mall systems. Upon careful examination and analysis of them, a detailed business process model based on IDEF methodology has been designed. The results in this study may well form a conceptual framework for shopping mall development and operations.

• Journal of Distribution Science
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• v.20 no.5
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• pp.13-22
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• 2022

Purpose: This study aimed to identify factors affecting attitudes and intentions toward online purchasing of millennials and gen z in Indonesia by considering distribution capabilities factors. Research design, data and methodology: This study used a non-probability sampling technique. The questionnaire was distributed through an online platform and obtained 225 respondents. The data acquired from the respondents used SPSS 23 and AMOSS 21 to process the Structural Equation Model (SEM). Results: The results of this study stated that attitudes and intentions toward online purchases were influenced by delivery speed and trust. The results also stated that the perception of web quality positively influenced trust. On the other hand, shipping tracking, people's importance to consumers, and online reviews had no significant effects on online purchasing attitudes. Conclusions: This research has made an essential contribution to increasing and expanding our understanding of factors that affect attitudes and intentions toward online shopping in a developing market, Indonesia. From a practical perspective, this research examined the integrated consumer model of millennials and Gen Z online shopping in Indonesia that considers distribution capability, trust, and perceived website quality factors. Therefore, e-commerce business actors can design e-marketing strategies and programs to achieve the company's long-term goals.

• Journal of Distribution Science
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• v.20 no.5
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

• The Journal of Information Systems
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• v.24 no.4
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• pp.117-138
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• 2015

Purpose To meet changing social demands and fulfill the needs of the information and communications technology industry, the curriculum of MIS related department should develop and implement new conceptual frameworks. In response, the purpose of this study was to develop curriculum for students in the Department of e-Business at Kyungnam University. Design/methodology/approach We conducted a demands analysis of educational demanders, NCS(National Competency Standards) based curricular analysis, and benchmarking from other management information systems related departments. The expert panel committee consisting of e-Business department faculty members was held to examine and discuss the student-oriented curriculum developed during this study. Findings Results show that the contents and types of curriculum should be organized so that students can maximize their professional job competency to apply to their core professional tasks. Given these findings, we reconstructed the curriculum with both basic and advanced courses, all systematically organized according to the job requirements they offer toward meeting the industry's needs. We also implemented the web-based JSSS(Job Searching Support System) with which educational demanders can search among 13 job types, estimate their performances, and obtain the information about course registration. In all this study presents specific, practical evidence of the job-related curriculum for students in the Department of e-Business at Kyungnam University.

• East Asian Journal of Business Economics (EAJBE)
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• v.6 no.2
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• pp.14-27
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• 2018

Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

• The Journal of Society for e-Business Studies
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• v.12 no.2
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• pp.111-132
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• 2007

Developing and managing Web applications are more complex than ever because of their growing functionalities, advancing Web technologies, increasing demands for integration with legacy applications, and changing content and structure. All these factors call for a more inclusive and comprehensive Web application design method. In response, we propose a context-based Web application design methodology that is based on several classification schemes including a Webpage classification, which is useful for identifying the information delivery mechanism and its relevant Web technology; a link classification, which reflects the semantics of various associations between pages; and a software component classification, which is helpful for pinpointing the roles of various components in the course of design. The proposed methodology also incorporates a unique Web application model comprised of a set of information clusters called compendia, each of which consists of a theme, its contextual pages, links, and components. This view is useful for modular design as well as for management of ever-changing content and structure of a Web application. The proposed methodology brings together all the three classification schemes and the Web application model to arrive at a set of both semantically cohesive and syntactically loose-coupled design artifacts.