• Title/Summary/Keyword: documentary research

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A Study on the Attributes of Menu Choice and Customer Satisfaction in Korean Restaurants -Centering on foreign tourists- (한식당 이용특성에 따른 메뉴 선택 속성이 고객만족에 미치는 영향 -외국인 관광객을 대상으로-)

  • Shin, Seung-Mee;Yoo, Hyang-Ju;Joung, Kyung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4229-4236
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    • 2014
  • This study discusses the customer satisfaction as a result of the attributes of menu choice that can meet the needs of foreign visitors. Furthermore, it discusses the possibility that Korean food can be recognized internationally and the research data be available in advance for the people who are going to visit Korea. This study is based on documentary records and empirical studies to analyze and appreciate the effects of customer satisfaction in restaurants that foreigners usually visit. The documentary records are rooted in the related books, papers published in domestic and international associations, academic journals, and various periodicals. According to this research, the attributes of the menu choice in relation to the differences in their purposes has a meaningful influence on the customer satisfaction, so the menu choice of foreign tourists drives their gratification of Korean food. In short, the explanations and ingredients list about items in Korean restaurants need to be improved and explained to increase the number of potential foreign tourists.

A Categorization of Erotic Expressions in Modern Fashion (1990년대 후반의 패션에 나타난 에로티시즘 -Chanel, Christian Dior, Givenchy를 중심으로-)

  • 김재숙;윤지현
    • The Research Journal of the Costume Culture
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    • v.11 no.5
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    • pp.711-720
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    • 2003
  • The purposes of the study were to categorize eroticism expressed in modern fashion and to find out any significant difference in erotic expressions among designer brands and fashion seasons. The research methods was a documentary analysis. The documentary materials were 180 photographs randomly selected from fashion photographs of 3 major designer brand collections, from 1995 S/S to 2000 A/W. The data were analyzed by contents analysis, frequency, crosstabs. Results were as follows; 1) The existence of erotic expressions in modern fashion was found in 107 (59.4%) out of 180 fashion photographs and the eroticism was one of the major themes in the later 1990's fashion. 2) The erotic expression in the modern fashion were categorized into 5 categories exposure, adhesion, transparency, exposure+adhesion, and adhesion+transparency. The major erotic expression was exposure which was followed by adhesion and transparency. 3) The degree of erotic expression were separated into 3 levels-strong, medium, weak. The erotic levels in the modern fashion ranged between medium and weak; medium level 43%, weak 42% and strong 15%. 4) The erotic expression and the degree of erotic expression showed differences according to three designer brands. Chanel brand used less erotic expression than Christian Dior or Givenchy. Christian Dior brand showed the tendency of strongest erotic level while the Chanel brand showed the weakest level. 5) The erotic expression and the degree of erotic expression showed differences according to fashion seasons. Spring and summer seasons used more erotic expression than autumn and winter. In spring and summer seasons, exposure and transparency were methods used more frequently for erotic expressions, while adhesion was stronger themes in autumn and winter seasons.

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Relationships with Attribution Making Image of Hotel and Brand Loyalty at the Service Encounter (서비스접점의 호텔이미지 속성과 브랜드 애호도와의 관계)

  • Kim, Hong-Il
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.17 no.1
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    • pp.21-40
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    • 2006
  • This researches aimed to find out the influence of Attribution making Image of hotel on Brand Loyalty at the Service Encounter. To achieve its goal, variables corresponding to the actual circumstances of hotels have been sampled on the basis of documentary studies. In addition, the research model, hypothesis, range of the research, and samples were selected and set up. Bellow Theoretical Results show us how effectively hotel's Image properties attributed at the Service Encounter can affect in making the Image of hotel positively and form the higher Brand Loyalty. Brand Loyalty can not be established at a time. Hotel's marketer will have to trace every single change of Band Loyalty through Marketing Research and Maintain a dominant position through a continuous relationship with guests.

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Traditional Music Reflected in the Shaman Documentary Films - Focusing of and - (무당 다큐멘터리 영화에 투사된 전통음악 - <사이에서>와 <땡큐 마스터 킴>을 중심으로 -)

  • Lee, Yong-Shik
    • (The) Research of the performance art and culture
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    • no.34
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    • pp.111-131
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    • 2017
  • Korean Shamanism has long been regarded as the peripheral cult or supersition by the majoriy of the society. This fact is a result by the influence of the mass media, especially the motion pictures, which intentionally reflected the negative images of the Shamanism. The documentary films, which stress the objectivity and the reality, rather disclose the neutral position toward the Shamanism. In fact, the directors of the documentary films who have more or less close relationship with the Shamanism have tried to exhibit the mental world and the traditionality of the Shamanism. In this paper, I will explore the value of Shamanism reflected in the documentary films. I focus of two films; directed by the Korean and directed by a foreigner. In this way, I can compare the attitudes of the two directors toward the Korean Shamanism. The director of confessed that he was attracted by the aspect of a musical underlied in the shaman ritual. However, the film does not show the artistic beauty of the shaman music because the director failed to understand the essential aspect of the shaman ritual, that is, the music. In this way, the director failed to show the distinct characteristics of the shamanism to the audience. The director of , a music herself, was focused on the music of the shamanism. The story flows to the adventure to seek a "master" with a long journey to enjoy diverse genres of Korean performing arts. This story resembles the epic shaman song, the Princess Bari. In this way, the audience can easily grasp the beauty of Korean culture. Music is said to be a universal language and, at the same time, a non-universal language which reflects a special trait of a cultural community. The Korean shaman ritual music is a non-universal language that is an accumulation of the Korean culture for a long time. The Korean director fails to exhibit the essential characteristics of the Shamanism since he does not have enough knowledge toward the shaman ritual music in . However, the foreign director, who is a music herself, successively disclose the underlying beauty of Korean shaman ritual music and Korean traditional culture in .

Dirt Roads vs. High Speed Train: Opinion Towards ROI Value of Thailand's Transportation Infrastructure Development

  • Boonwattanopas, Nattawadee
    • Asian Journal for Public Opinion Research
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    • v.3 no.1
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    • pp.22-39
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    • 2015
  • This research is a qualitative based study by using data gleaned from documentary analysis and in-depth interviews of 10 potential stakeholders were involved in the proposed high-speed train project in Thailand. Many perspectives from key informants revealed that this project would bring Thailand sustainable development in the future due to the fact that it is supposed to be an environmentally friendly mode of transportation and timesaving for passengers. Key informants who tend to have negative opinions towards the project feel apprehension due to the huge monetary investment during a time of monetary crisis. However, there was one complaint that the high-speed train is harmful to the environment surrounding the proposed area of this project. Several key informants agreed that ticket fares must be in between the cost of a bus ticket and airfare.

An Empirical Study on the Perceived Service Quality in the Shipping Service : Primarily on SERVQUAL, SERVPERF, and EP Model (해운서비스의 지각된 서비스품질에 관한 연구 - SERVQUAL, SERVPERF 및 EP 모형을 중심으로 -)

  • 신한원;김성국;이정관
    • Journal of the Korean Institute of Navigation
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    • v.23 no.3
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    • pp.75-89
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    • 1999
  • The importance of service quality in any service industry cannot be disputed. Shippers have increased expectations concerning the quality of shipping service they receive and carriers are struggling to meet these expectations. This struggle between shipper and carriers would suggest that there is room to improve much more understandings of how shipper define shipping service quality in the carriers' perspectives. This is an empirical investigation and study on the measurement of customer response and service quality as perceived by customer in the international transportation logistics system. The purpose of this study is to clarify factors of shipping service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combined research tools that include both empirical study and documentary research. Data was gathered from 132 freight forwarder by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation model(SERVQUAL, SERVPERF, and EP) and Gap model.

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The Study on the Problem awareness and the Improvement of China Clearance Procedure (중국 해관의 통관절차에 대한 문제인식 및 개선방안에 관한 연구)

  • Hong, Jae Sung;Lee, Yong Keun
    • Asia-Pacific Journal of Business
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    • v.2 no.1
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    • pp.74-90
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    • 2011
  • The main object of this paper is the clearance procedure reengineering of china customs. By the method of documentary research, the paper has tried to look for a new clearance procedure of china customs which be more reasonable through the study of clearance procedure reengineering of china customs. As a result, systematic research is needed to gather information, and regulations of china clearance procedure, the systematic and comprehensive cleanup si re-quired.

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Suggestions for Translating Cetacean English Common Names with No Korean Common Names (한국어 일반명이 없는 고래 종의 영어 일반명에 대한 번역명 제안)

  • Sohn, Hawsun;Choi, Youngmin;Lee, Dasom
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.49 no.6
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    • pp.875-882
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    • 2016
  • The numbers of books, news articles, and documentary films on whales and dolphins have increased dramatically in Korea. The translation of 37 species with established Korean names, as reviewed and reported by Sohn et al. (2012), Kim et al. (2010), and Kim et al. (2013) in those books and public media, was not a problem. However, 52 cetacean species, which do not have proper Korean names, have been translated into Korean, causing confusion in the public. This short note suggests Korean translations for common names that have no Korean names based on the origins of the English common names, recent scientific information, and books on cetaceans.

The Relationship between Internal Marketing and Service Quality (외식 업체 내부 마케팅이 서비스 품질에 미치는 영향에 관한 실증적 연구)

  • Jun, Hwa-Jin;Lim, Hyun-Cheol
    • Culinary science and hospitality research
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    • v.12 no.4 s.31
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    • pp.170-186
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    • 2006
  • The purpose of this study is to figure out how factors of internal marketing affect service quality. Method of human resource could be indicated to bear fruit of food-industry based on this research. This study conducted documentary study and empirical study. To achieve the purpose, a survey was conducted by 229 staffs of family restaurants in Daegu. The result of this research is as follows. First, the properties of each factor of internal marketing, Service Quality and staff's behavior were extracted from the previous studies. Second, internal marketing was applied as a independent variable, and service Quality as a consequent variable. The result reached through convergent validity came to satisfy all variables. Third, it was strongly maintained the fact that the better internal marketing was applied, the more staff were satisfied and the higher service quality was. It was shown that staffs provided customers with a good service if they were satisfied with internal marketing and their companies.

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Measures to Implement Comprehensive Supervision for the Purpose of Bolstering Construction Management (CM) (건설관리(CM)업무 활성화를 위한 종합감리업무 수립방안)

  • Yoon, Jun-Seon;Yoo, Byoung-Eok;Han, Chang-Pyeong
    • Journal of the Korea Institute of Building Construction
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    • v.6 no.4 s.22
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    • pp.99-102
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    • 2006
  • Although constructions are getting diverse, larger in size, and higher-storied, we witness that CM technologies are not coping with such a growing trend. In particular, CM, one of vulnerable areas, shall continue to be given priority hereafter. The research has been conducted with a strong focus on total design and supervision offices already specializing in CM projects, in order to prepare for the future activated CM markets. Authors have sought to find mistakes in the process of being in control of CM works and create measures to boost CM through case-study, documentary research, and interviews with experts. It excludes theoretical research, as many data are already accumulated domestic and abroad.