• 한국의류학회지
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• 제24권8호
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• pp.1137-1145
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• 2000

The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

• 한국가정과학회지
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• 제2권1호
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• pp.68-79
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• 1999

Investigations were made on the status of women groups on processing activities of agricultural products for the Hyogo prefecture in Japan. The data were analyzed with the Hideyosi for Windows(Version 1.19) and the Econometric View for Quantative Micro Softwere(Version 2.0). The results indicats that many rural women groups have their own experience on the activities of processing agricultural products and many other women groups have gained such experience from the management and establishment of the restaurants and direct sales stores. This kind of systems has influenced the activation of each rural district. Further development of the processing of agricultural products by rural women groups in the future demands better cooperation among diverse groups involved in these establishment centers and consumers. In addition, it is necessary to attract young people and train and upgrade them for successive consumers. (Korean J of Human Ecology 2(1) : 68∼79, 1999)

• 한국유기농업학회지
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• 제22권1호
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• pp.25-46
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• 2014

Since organized living cooperative associations sold their environment-friendly agricultural products directly to independent consumers in the past, the general distribution channels such as wholesalers had difficulty in handling these products. However, the ratio of distribution via wholesale channel has been gradually increased as consumption of environment-friendly agricultural products has expanded. This study is to address vitalization of wholesale distribution for environment-friendly agricultural products by gathering previous statistical data and analysis. In addition, statistical analysis are conducted by utilizing surveys on forwarders, consumers for environment-friendly agricultural products. As a result, the products producers ship are distributed through dealers at producers sites, producers cooperatives, or food process companies, food companies, internet shopping malls, large-scale distribution companies, consumer groups such as living cooperative associations, direct outlets at consumers sites, or exports. Among the channels, the large-scale distribution companies and franchised special shops account for 47%, the general supermarkets 15.7%, and living cooperative associations 14.6% respectively. By utilizing the research results on producers and consumers, and the distribution weight by channels for environment-friendly agricultural products, the distribution channels for living cooperative associations, wholesale markets, and large scale distribution companies are compared and evaluated. As a result, the level of producers' and consumers' satisfaction for them is the lowest since the low selling price for producers and high distribution margins.

• 한국유기농업학회지
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• 제24권2호
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• pp.169-188
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• 2016

The purpose of this study is to analyze willingness to pay (WTP) for organic agricultural products. To accomplish the objective of the study, a consumer survey was conducted. Based on the pilot survey results, parametric survival model was used to analyze the WTP for organic products. The estimation results showed that the WTP for organic agricultural products is 1.4-fold when compared with the conventional products, which is lower than the current price by about 30 percent. The analytical results also showed that such variables as gender, recognitions for organic agricultural products, and consumers' income have very significant effects on the WTP, and that there are no differences among WTPs by consumption goals. Based on major findings, the most effective countermeasure was suggested for expanding of organic food consumption through the premium reduction of organic products. Reducing the costs of production and distribution, supporting farmers' income by direct payment system were presented. Furthermore, it is needed to allocate more budget for promoting the consumption and distribution of organic agricultural products, and for enhancing conservation of agricultural environment.

• 농업과학연구
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• 제28권1호
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• pp.59-64
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• 2001

This study is on the method of direct transaction with farmers, a farmers' group and consumers through internet. Approximately the method in this study could be divided into 4 sections: 1) full information display about agricultural products of farmers, farmers' group, 2) consumers' choice about the best stuff, 3) direct transaction system by using tele-banking and 4) a delivery system in conveying method or an interview type electronic commerce system that carry out the direct visit These methods are to make the merits of the existing traditional type commerce system's to be maximized to make bull use of electronic commerce system.

• 한국IT서비스학회지
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• 제14권4호
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• pp.31-44
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• 2015

Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.

• 대한화장품학회지
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• 제47권1호
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• pp.9-21
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• 2021

본 연구에서는 수분산 제형에 사용되는 방부력 시험법과 PCPC (personal care products council) 가이드라인 대체시험법, direct contact membrane method 및 surface mold test 사이의 차이점을 연구하여 비수분산 특수 제형 방부력 시험 진행 시 고려되어야 하는 사항에 대해 알아보고자 한다. 우리는 스틱 및 프레스트 파우더에에 대한 시험법 비교 시 대체 시험법을 사용했을 때 개선된 수준으로 방부력 시험 결과를 확인할 수 있었다. 하지만 W/S 에멀젼과 루즈 파우더의 경우, 기존 시험법이나 대체 시험법간 결과 개선 차이가 크지 않았음을 확인하였다. 각각의 제품에 대해 방부시스템 존재 시와 부재 시 결과들을 확인했을 때, 시험법별로 차이가 발생함을 알 수 있었다. 결과적으로, 비수분산 특수 제형에 대한 방부력을 측정할 때 기존 및 대체 시험법을 병행 사용하여 개선된 수준의 결과를 얻을 수 있었다. 또한 본 연구를 통해 스틱 및 프레스 파우더의 경우, 소비자 사용방식을 적용하는 방식의 방부력 시험법을 적용하였을 때, 보다 더 유효성 있는 결과를 도출해 낼 수 있었다.

• 복식문화연구
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• 제18권6호
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• pp.1127-1137
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• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

• International Journal of Computer Science & Network Security
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• 제21권8호
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• pp.43-50
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• 2021

For the implementation of innovative products or services companies use different innovation strategies, in particular, outsourcing is quite widespread, given the high level of specialization and professionalism of companies that provide such services. The aim of this article was to evaluate the link between outsourcing of innovative activities and indicators of companies' efficiency. The methodology of the research includes the methods of correlation analysis and regression analysis to reveal the correlation between the use of outsourcing of innovative products and services and the turnover of the EU enterprises. The results show a high level of innovative activity of EU enterprises (50.3% innovatively active). Innovative business processes are the most widespread form of innovation activity (41% of enterprises implement business processes, and the indicator is higher than 41% in the most developed EU countries). The turnover of enterprises with new or substantially improved products was found to grow by 10.92% for the period 2016-2018. The correlation analysis shows weak direct links between the indicator of turnover growth and the number of enterprises that have independently implemented innovations, or have implemented innovations jointly with third-party companies, or using outsourcing services. The highest level of direct connection was found between the growth of turnover of enterprises that launched a new product for the market and the growth of the number of enterprises that implemented innovations with the involvement of organizations (correlation 0.273). Based on the regression analysis it was found that with a 1% change in the growth rate of the number of innovation-active enterprises, the growth rate of turnover from new or improved products increased by 5.67%. At the same time, with a 1% change in the growth rate of the number of enterprises that implement innovation through outsourcing, the growth rate of turnover from new or improved products will increase by 7.15%.

• 농촌계획
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• 제12권3호
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• pp.107-115
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• 2006

The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.