• 한국식생활문화학회지
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• 제27권4호
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• pp.331-339
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• 2012

The study examined the moderating effects of the relationship among purchase motivation, satisfaction, and loyalty in a farmer-to-consumer direct market. Data were collected from 426 consumers of direct sale agricultural products who visited nine rural villages across the country. The SPSS 15.0 and LISREL 8.80 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Results showed that 'product factor', 'experience factor' and 'economic factor' among purchase motivation had positive effects on satisfaction and satisfaction had positive effects on loyalty. The analysis also indicated that gender moderated the relationship among purchase motivation, satisfaction, and loyalty. Whereas product and economic factors among purchase motivations had positive effects on satisfaction in the male group, product and experience motivation were important factors for female group. These results could enable direct sales marketers to develop marketing techniques to expand farm sales.

• 한국유기농업학회지
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• 제13권3호
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• pp.229-242
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• 2005

This study was examined to analyze of the characteristics analysis of purchasing behavior for environment-friendly agri-products on consumers in Gwangju. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation, chi-square test and logistic regression by SPSS WIN 10.0. The main results of this study were as followings (1) It was analyzed that consumers have had the reason to purchase, purchase places, purchase number of times, purchase background, optimum price and purchase item for environment-friendly agri-products. (2) It was tended that consumer showed degree of satisfaction, point to improve and purchase intention continuously for environment-friendly agri-products. (3) It was proved that age, income, medium contact level, cognitive level, valuation basis, producer and the direct deal, the consumer organization's co-op, large-sized discount hoarded goods for purchase places and price reduction for promotion of purchase for environment-friendly agri-products was of the characteristics analysis.

• 한국인터넷방송통신학회논문지
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• 제15권2호
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• pp.239-244
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• 2015

SNS(Social Networking Service)와 쇼핑몰을 결합하면 오프라인 거래에서처럼 단골 관계를 형성할 수 있다. 농산물 직거래의 예를 들면, 소비자는 자신의 SNS 홈에서 기존의 단골 관계인 생산자의 소식(파종, 농사, 수확, 신상품 등)을 타임라인에서 확인하여 필요한 상품을 원클릭(one click)으로 구매할 수 있고 생산자는 소비자에게 뉴스 및 할인 등의 정보를 제공하여 단골로 만드는 고객 관리가 가능하다. 이처럼 SNS의 인맥 마케팅 기능에 더하여 시스템은 생산자의 판매 물품을 자동 분류한 카테고리로 소비자의 SNS 홈 페이지에 쇼핑물의 기능을 제공하여 소비자가 원하는 상품을 검색하고 구매할 수 있으며 구매는 자동으로 소비자와 생산자를 단골관계로 이어준다. 구매자는 구매한 상품에 대한 추천 및 리뷰 작성을 통해 기존의 리뷰 재배포도 가능하며 서로 알지 못하는 구매자 간의 소통을 가능하게 한다는 것이 이 시스템의 가장 큰 특징이다.

• 한국콘텐츠학회논문지
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• 제15권6호
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• pp.91-103
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• 2015

본 연구는 중국인의 한국 TV드라마 시청이 한국 상품 소비에 따른 만족감과 한국의 긍정적 국가 이미지 형성에 어떠한 영향을 주는지를 탐구하였다. 특히 한국 TV드라마가 한국의 국가 이미지에 직접적인 영향을 주는지 아니면 한국 상품 소비와 같은 다른 요인을 통해 간접적으로 영향을 미치는지를 분석하였다. 본 연구는 중국 상하이에 거주는 현지인 10대에서 50대 이상 현지인 105명을 대상으로 면대면 설문조사하여 이를 분석에 사용하였다. 연구결과, 첫째 중국인의 한국 TV드라마 시청은 한국 상품 이용만족에 정(+)적 영향을 미쳤다. 둘째 중국인의 한국 TV드라마 시청은 한국의 긍정적 국가 이미지 형성에 직접적으로 유의미한 영향을 주지는 않았다. 셋째, 중국인의 한국 상품 이용만족은 한국의 긍정적 국가 이미지 형성에 정(+)적 영향을 미쳤다. 넷째, 중국인의 한국 TV드라마 시청은 한국 상품 이용만족을 매개로 한국의 긍정적 국가 이미지 형성에 간접적으로 정(+)적 영향을 미치는 것으로 나타났다. 끝으로 본 연구의 이론적 현실적 함의를 논의하였다.

• 한국CDE학회논문집
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• 제5권3호
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• pp.276-284
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• 2000

Usual practice of the transformation of a B-spline curve into a set of piecewise polynomial curves in a power form is done by either a knot refinement followed by basis conversions or applying a Taylor expansion on the B-spline curve for each knot span. Presented in this paper is a new algorithm, called a direct expansion algorithm, for the problem. The algorithm first locates the coefficients of all the linear terms that make up the basis functions in a knot span, and then the algorithm directly obtains the power form representation of basis functions by expanding the summation of products of appropriate linear terms. Then, a polynomial segment of a knot span can be easily obtained by the summation of products of the basis functions within the knot span with corresponding control points. Repeating this operation for each knot span, all of the polynomials of the B-spline curve can be transformed into a power form. The algorithm has been applied to both static and dynamic curves. It turns out that the proposed algorithm outperforms the existing algorithms for the conversion for both types of curves. Especially, the proposed algorithm shows significantly fast performance for the dynamic curves.

• 한국의류산업학회지
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• 제6권5호
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• pp.595-604
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• 2004

This study is to investigate complaining behavior of consumers who purchase fashion products on the internet, as well as to find how the complaining behaviors are related to the consumers' characteristics. The subjects of this study are limited to the consumers who have experienced dissatisfaction when purchasing fashion products through the internet. The questionnaires were administered to male and female respondents using the internet shopping mall. The results can be summarized as follows: The factor analysis shows that consumer complaining behaviors are fitted well into four factors(direct complaining behavior, private complaining behavior, third-party complaining behavior, and no response). In the difference analysis by consumer's complaining behavior styles and gender, private complaining and third-party complaining behavior were significant statistically. In the difference analysis between consumer's complaining behavior styles and internet self-efficacy. Internet self-efficacy was significantly different according to consumer's complaining behavior styles, especially for direct complaining, third-party complaining and no response. Private complaining behavior, third-party complaining behavior and no response were negatively related to consumer retention, while direct complaining behavior was not.

• Bulletin of the Korean Chemical Society
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• 제21권10호
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• pp.959-968
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• 2000

Direct reaction of elemental silicon with a mixture of (dichloromethyl)silanes 1 $[Cl_3-nMenSiCHCl_2:$ n = 0 (a), n = 1(b), n = 2(c), n = 3(d)] and hydrogen chloride has been studied in the presence of copper catalyst using a stirred bed reactor equ ipped with a spiral band agitator at various temperatures from $240^{\circ}C$ to $340^{\circ}C.$ Tris(si-lyl) methanes with Si-H bonds, 3a-d $[Cl_3-nMenSiCH(SiHCl_2)_2]$, and 4a-d $[Cl_3-nMenSiCH(SiHCl_2)(SiCl_3)]$, were obtained as the major products and tris(silyl)methanes having no Si-H bond, 5a-d $[Cl_3-nMenSiCH(SiCl_3)_2]$, as the minor product along with byproducts of bis(chlorosilyl)methanes, derived from the reaction of silicon with chloromethylsilane formed by the decomposition of 1. In addition to those products, trichlorosilane and tetra-chlorosilane were produced by the reaction of elemental silicon with hydrogen chloride. The decomposition of 1 was suppressed and the production of polymeric carbosilanes reduced by adding hydrogen chloride to 1. Cad-mium was a good promoter for and the optimum temperature for this direct synthesis was $280^{\circ}C$.

• 복식문화연구
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• 제15권3호
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.

• 한국유통학회지:유통연구
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• 제5권2호
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• pp.106-129
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• 2001

본 연구는 농산물 직거래에서 큰 비중을 차지하는 농협 상설매장에 대한 소비자의 이용실태와 평가에 대해서 분석해 보고, 농협 상설매장의 활성화 방안을 모색해 보고자 하였다. 농협 상설매장을 이용하는 소비자 257명을 대상으로 설문조사를 실시한 결과 하나로마트는 근린 생식품 매장으로, 하나로클럽은 농산물 및 식품류 할인매장으로 고객들에게 인식되고 있었다. 전반적으로 도시의 소비자들은 거리가 가깝거나 농협이라는 이름이 주는 신뢰성 때문에 농협의 상설매장을 이용할 의사는 높은 편이었다. 농협 상설매장이 믿을 수 있는 농산물의 전문소매점으로서 확실히 자리잡을 수 있다면 경쟁력 있는 농산물 직거래의 경로가 될 수 있을 것이다. 그러나, 조사의 결과에서도 드러났듯이 다른 소매점에 비해 투자가 적고 전문인력이 부족하여 농협매장에 대한 고객만족도는 그리 높지는 않았다. 매장 속성별로 매장의 소프트웨어적인 면(예: 판매원의 친절, 영업시간, 점포의 명성 등)에서는 고객들이 만족하고 있지만 하드웨어적인 면(예: 주차, 편의/부대시설, 셔틀버스 등)에서는 상대적으로 고객만족도가 낮거나, 타 점포와의 비교 우위도가 낮은 것으로 나타났다. 농협에서 이왕 소매사업에 뛰어들었다면 농협 상설매장의 활성화를 위해 많은 노력이 필요할 것으로 보인다. 본 연구에서는 농협 상설매장 활성화를 위한 전략적 시사점과 개선방안을 제시하였고, 연구의 한계와 향후 연구방향을 끝으로 제시하였다.

• 한국식생활문화학회지
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• 제30권1호
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• pp.29-40
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• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.