• Title/Summary/Keyword: dinning atmosphere

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The Function of Physical Surroundings for Displaying Dining Atmosphere: A Theoretical Review and Testable Propositions (식공간 연출을 위한 물리적 환경의 기능: 이론적 고찰 및 제안)

  • Chun, Byung-Gil
    • Journal of the Korean Society of Food Culture
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    • v.20 no.6
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    • pp.644-651
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    • 2005
  • Physical Surroundings have been identified by a number of researchers as a powerful tool that can manipulate people's mood and cognition. A number of marketing practitioners have accepted this notion, given that physical surroundings are increasingly used as atmospheric stimuli in various retail environment as well as in restaurant. Yet there have not been practical reviews on consumer responses in restaurant setting/environment. By means of a literature review, this study examines how physical surroundings in restaurant settings function on displaying dinning atmosphere. It includes the conceptual definition and classifications of physical surroundings, effect of physical surroundings on customers' internal responses and behaviors, and testable research propositions and directions for future researches. This study is expected to make a substantial contribution to the understanding of restaurant manager and dinning atmosphere displayer about function of physical surroundings in dinning context.

Qualitative Analysis of the Usage Characteristics of Domestic Fine Dining Restaurant (국내 파인 다이닝 레스토랑 고객의 이용 특성 질적 분석)

  • Do, Hyun-Wook
    • Journal of the Korean Society of Food Culture
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    • v.32 no.6
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    • pp.527-533
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    • 2017
  • The purpose of this study was to investigate on the characteristics of the use of a fine dining restaurant using NVivo 11 qualitative analysis. As a result, customers using the fine dining restaurant were aware that the fine dining restaurant was a special and expensive restaurant, serving a variety of food with luxurious food, service and ingredients. The result of motivation for using the fine dining restaurant was food, specialty, atmosphere, luxury, service. Basically, it is natural to visit restaurant to eat, but it is special in using fine dining restaurant, we were able to find that it was to visit, to eat atmosphere and luxurious service and delicious food. The results of using the benefits of using a fine dinning restaurant show that the benefits of food, dining atmosphere, specialty, service, variety, and meals are high, specialty, service, variety of meals, price, delicious, newness, and timely benefits. The result of customers' use loss when using the fine dining restaurant shows the loss of food, specialty, service, price, atmosphere, variety, and luxurious. In this regard, it is estimated that customers often see losses as a result of lower than expected customers when using fine dinning restaurants. Therefore, it is thought that this research will help the establishment of differentiated marketing information for the restaurant company through continuous research on the fine dining restaurant which is recognized by the users.

Residential Design Characteristics for the Elderly's Health & Life Quality through Elderly Care Home in Sweden (스웨덴 노인보호주택을 대상으로 한 노인 건강과 삶의 질을 위한 주거환경특성연구)

  • Lee Sook-Young
    • Journal of the Korean housing association
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    • v.17 no.1
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    • pp.19-27
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    • 2006
  • This research deals with the residential environment for the elderly and describes characteristics to give a positive effect on elderly's health and quality of life in Sweden. Five elderly care home recommended by a municipality staff in Stockholm are surveyed on $01\~03$ October 2003. The results of this study are as follows: 1) homelike atmosphere is regarded as a basic design concept and is applied to size, materials, scale, color, and furniture of elderly housing in Sweden, 2) regarding of the exterior features, it is similar to the ordinary house rather than institution building, 3) arrangement of spaces is planned for several small groups consisting of 6-8 residents, 4) open-space planning on public kitchen and dinning room allows residents to feel comfortable when they can hear a sound and smell a meal, 5) private flat is to provide amenities for sleeping, rest, storage, social interaction, meals, hygiene and other every activities

Dinning-out Customers' Restaurant Selection Factors at Ski Resorts (스키장 이용 외식 고객들의 레스토랑 선택속성 연구)

  • Park, Hubert;Yoon, Hei-Ryeo
    • Journal of the Korean Society of Food Culture
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    • v.26 no.4
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    • pp.344-353
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    • 2011
  • The objective of this study was to classify dining-out customers' behaviors at ski resorts based on their restaurant selection factors. Data were collected one-on-one via interview questionnaires of 178 customers at the ski resorts. The mean scores of important attributes (4.12) and satisfactory attributes (3.08) for the sport&leisure purpose group were analyzed. For the date&family trip purpose group, the important attributes (4.13) and satisfactory attributes (3.06) were evaluated, resulting in a significant difference between the two visiting-purpose groups by independent t-test (p<0.05). The recognized important attributes for the sport&leisure purpose group were food taste (4.54), hygiene (4.53), menu variety (4.22), menu price (4.15), and convenience (4.12), and the most recognizable satisfactory attributes were related to convenience (3.52), waiting time (3.95), and employee service (3.90). For the date&family trip purpose group, recognized important attributes were hygiene (4.83), food taste (4.67), menu price (4.40), convenient (4.33), menu variety (4.25), waiting time (4.21), and employee service (4.10), and marked satisfactory attributes were convenience (3.65), hygiene (3.31), atmosphere (3.25), employee service (3.23), waiting time (3.17), and food taste (3.00). These results suggest that restaurant selection attributes would be useful tools to restaurant managers in controlling the quality of foodservice and satisfying service requirements for dinning-out customers at ski resorts.

Customer Survey for Foodservice Quality Improvement in Employee Feeding Operations (사업체 급식소 근로자의 급식서비스 질에 대한 만족도 조사)

  • Gwak, Dong-Gyeong;Jang, Mi-Ra
    • Journal of the Korean Dietetic Association
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    • v.2 no.1
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    • pp.81-91
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    • 1996
  • Customer satisfaction concerning foodservice quality characteristics were evaluated by using importance performance analysis(IPA) techniques in employee feeding operations. The purpose of this study were to survey employees' health condition and their food habits, to examine employees' perception of the importance and performance concerning foodservice quality charactertics and to analyze attributes for quality improvement in employee feeding operations. A questionaire for survey was developed and mailed to 1,700 employees and the response rate was 60.8%. Statistical data analysis was done using the SAS programs for descriptive analysis, $x^2$-test, F-test and Fisher's LSD. The results of this study were as follows 1. Most of employees responded that their health condition were generally good. 2. 17.8% of surveyed employees responded that they usually skipped their breakfast. 3. Main reasons of using employee feeding facilities identified were convenience and cheap price of meals. 4. Dissatisfied quality attributes identified were taste of food, atmosphere and location d dinning room, and the quality of food served for breakfast and dinner, 5. Satisfied quality attributes identified were nutritionally balanced meal with variety, competitive managerial skills of dietetian, and quality of food served for lunch.

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A Study on Customer Service Encounters at a Large Food Court Customer Using Importance-performance Analysis (대형 푸드코트 이용 고객들의 서비스 인카운터 중요도-실행도(IPA) 분석 평가 연구)

  • Yoon, Hei-Ryeo
    • The Korean Journal of Food And Nutrition
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    • v.21 no.1
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    • pp.97-105
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    • 2008
  • An IPA model was used to evaluate customer service encounters at a large food court; also the gaps between importance and performance from were also evaluated from both perspectives. The findings of this study will be applied in order to improve service quality at various large food service operations. A total of 298 customers from a large shopping mall food court completed the study questionnaire, asking them to evaluate the important and performance attributes of service. Seven underlying dimensions were identified and labeled by factor analysis: factor 1 was "safety": factor 2 "time": factor 3 "atmosphere": factor 4 "quality of food": factor 5 "menu attributes": factor 6 "comfort": and the last and seventh factor was "comprehension". As a result of IPA analysis the overall mean scores between the importance attributes and performance attributes showed significant differences by independent t-tests(p<0.001). Quadrant I was classified with unnecessary items including interior design, proper lighting, suitable chairs, and proper room temperature. In quadrant II thirteen variables showed high scores for both importance and performance, such as various menu choices, hygienic food, dishes, chairs, food court, kitchen, and employees; proper ventilation, employee kindness, waiting time to order, and received food; automatic system for ordering-serving. Quadrant III included eight variables identified as low priority, including appearance of food, nutrient content of food, proper portions, new menu, proper music, proper location of cashier, services for children and efficiency of movement. In quadrant IV six variables were included as areas to focus management's efforts, such as food taste, proper food temperature, use of safe food materials, maintenance of food quality, existence of preferred foods, and proper food prices. These results suggest that food court customers have interests that are distinct from restaurant customers and may need to be treated differently. It is anticipated that this data will be useful to the foodservice industry in order to segment customer characteristics by different dinning behaviors.

A Case Study on the Interior Color Characteristics for Common Spaces in Elderly Housing - Special Reference to Elderly Housing In Contra Costa County, California, U.S.A - (노인주거시설 공용공간의 실내색채 사례연구 - 미국 캘리포니아 콘트라 코스타군의 노인주거시설을 중심으로 -)

  • 오혜경;박민진;이지현
    • Korean Institute of Interior Design Journal
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    • v.13 no.1
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    • pp.70-80
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    • 2004
  • The purpose of this study is to analyze the interior color characteristics of elderly housing facilities in U. S. A. For this purpose, a field survey was conducted between July 23 and July 31, 2003, visiting 10 elderly housing facilities in Contra Costa County, California. A three step analysis of the facilities involved. First, floor, walls, ceilings, base boards and doors in common spaces were examined for the color scheme using the "Pantone for Fashion and Home Color Guide" for each room. Measured Pantone numbers were converted to RGB color using "Chooser 3.0 of Pantone, Inc." Finally, the conversions were recorded as Munsell numbers. The results are as follows: First, the colors chosen for American elderly housing are high value and low chromatic colors. In many facilities, analogue colors such as BG, B, BP and Y, YR R, RP are used. Second, the colors of ceiling and wall are mainly very bright and low chromatic colors. The colors of floor are undertaking an Important role by generating major atmosphere in the America elderly housing. Third, the colors used for elderly housing are found inter-related. For example, the main color in the lobby is also used from corridor to stair and used again from lounge to dinning room as a secondary color. Fourth, it is found that accent colors are used at the beginning and end of stair and corridor outskirts in consideration of physical condition of elderly people. Fifth, there is no difference in color selection between elderly housing with low and high rental value. Preferably, more versatile colors are being chosen for elderly housing with the low rental value.he low rental value.

A Study on the Eating Out Behavior of University Students in Seoul (서울시내 대학생의 외식행동에 관한 조사 연구)

  • Chung, Chin-Eun;Kim, Hee-Sun
    • Journal of the Korean Society of Food Culture
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    • v.16 no.2
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    • pp.147-157
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    • 2001
  • In order to investigate the eating out behavior of university students, this survey was conducted using the questionaires for 710 students(369 male, 341 female) from 11 universities in Seoul. It was revealed that 39.4% of the subjects spent $60,000{\sim}100,000$ won for monthly eating out cost and 57.8% of them ate out more than once a day. Most of them expended less than 3,500 won for lunch, while 36.5% of them spent $4,000 {\sim}5,000$ won for dinner. Dinner was regarded more important than lunch. Korean foods were the most preferred menu for eating out with friends and fast foods were the second. But Boonsik(snack bar foods), Chinese foods and Japanease foods were rarely selected. Frequency of selecting fast foods was 8 times greater than that of Boonsik. This indicates that the preference of western flavor and the pursuit of convenience is getting more obvious. While dating, western foods were preferred, followed by Korean foods, fast foods. The 80 kinds of foods were reported as favored eating out foods. Although 50 among 80 were Korean foods, the rest of them were Koreanized foreign foods most of those were western style. This may suggest that when the students become adults, they will be much fond of western dish for their dinning out. This tendency of preferring western flavor were much apparent in foods for dinner compared with lunch. In both sexes, the standard of food choice was in the order of taste, price, mood, hygiene, service and brand name. But male students were more conscious of price and service while female students were more concerned about taste and hygiene. Most unsatisfying feature in restaurant was unstable atmosphere for both sexes. Taste was the most important sensory factor in selecting the foods, followed by appearance, smell and texture. Major source of restaurant information was recommendation by friends or relatives. But the use of internet or magazine was negligible. Female students had more positive attitude, compared with male students, in using restaurant information and pursuing eating out for gourmet. The dining out menu of which price ranges about $3,000{\sim}5,000$ won could be preferable foods for most people. Therefore, instead of blaming them for eating too much fast foods, new menus which fit the food preference and affordability of the students should be developed.

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