• Title/Summary/Keyword: digital value

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A Study on Factors Affecting Customer Satisfaction and Purchase Intention of Digital Cultural Contents (디지털 문화콘텐츠의 고객만족도 및 구매의도에 영향을 미치는 요인들에 관한 연구 )

  • Wang, Lu;Zhang, Xindan;Pang, Qiwei;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.333-346
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    • 2021
  • The purpose of this study is to examine the effects of digital cultural contents characteristics, perceived values and perceived risks on customer satisfaction and purchase intentions for Chinese consumers, and contribute to the development of digital cultural contents. In addition, a total of 328 valid samples were obtained through an online survey and empirical analysis was conducted. The analysis results of the study are as follows. First, except for creativity, which are characteristics of digital cultural contexts, entertainment and interactivity also have a significantly positive effect on both customer satisfaction and purchase intention. Second, perceived value has a significant positive effect on customer satisfaction and purchase intention, whereas perceived risk does not have this significant effect. Third, customer satisfaction has a partial mediating effect between the three factors(entertainment, interactivity, perceived value) and purchase intention. Therefore, to promote the development of digital cultural contents, we could promote consumers' purchase behavior by improving satisfaction through content entertainment, communication between content producers and service providers, and unity and value that customers actually feel during the consumption process.

Evaluation of trueness and precision of removable partial denture metal frameworks manufactured with digital technology and different materials

  • Leonardo Ciocca;Mattia Maltauro;Elena Pierantozzi;Lorenzo Breschi;Angela Montanari;Laura Anderlucci;Roberto Meneghello
    • The Journal of Advanced Prosthodontics
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    • v.15 no.2
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    • pp.55-62
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    • 2023
  • PURPOSE. The aim of this study is to evaluate the accuracy of removable partial denture (RPD) frameworks produced using different digital protocols. MATERIALS AND METHODS. 80 frameworks for RPDs were produced using CAD-CAM technology and divided into four groups of twenty (n = 20): Group 1, Titanium frameworks manufactured by digital metal laser sintering (DMLS); Group 2, Co-Cr frameworks manufactured by DMLS; Group 3, Polyamide PA12 castable resin manufactured by multi-jet fusion (MJF); and Group 4, Metal (Co-Cr) casting by using lost-wax technique. After the digital acquisition, eight specific areas were selected in order to measure the Δ-error value at the intaglio surface of RPD. The minimum value required for point sampling density (0.4 mm) was derived from the sensitivity analysis. The obtained Δ-error mean value was used for comparisons: 1. between different manufacturing processes; 2. between different manufacturing techniques in the same area of interest (AOI); and 3. between different AOI of the same group. RESULTS. The Δ-error mean value of each group ranged between -0.002 (Ti) and 0.041 (Co-Cr) mm. The Pearson's Chi-squared test revealed significant differences considering all groups paired two by two, except for group 3 and 4. The multiple comparison test documented a significant difference for each AOI among group 1, 3, and 4. The multiple comparison test showed significant differences among almost all different AOIs of each group. CONCLUSION. All Δ-mean error values of all digital protocols for manufacturing RPD frameworks optimally fit within the clinical tolerance limit of trueness and precision.

Assessing the Impact of Digital Procurement via Mobile Phone on the Agribusiness of Rural Bangladesh: A Decision-analytic Approach

  • Alam, Md. Mahbubul;Wagner, Christian
    • Agribusiness and Information Management
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    • v.5 no.1
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    • pp.31-41
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    • 2013
  • The research assesses the impact of a digital procurement (e-purjee) system for sugarcane growers in Bangladesh. The system itself is simple, transmitting purchase orders to local farmers via SMS text notification. It replaces a traditional paper-based system fraught with low reliability and delivery delays. Applying expected value theory, and using decision tree representations to depict growers' decision-making complexity in an information-asymmetric environment, we compute outcomes for the strategies and sub-strategies of ICT vs. traditional paper-based order management from the sugarcane growers' perspective. The study results show that the digital procurement system outperforms the paper-based system by tangibly reducing growers' economic losses. The digital system also appears to benefit growers non-monetarily, because of reduced uncertainty and a higher level of perceived fairness. Sugarcane growers appear to value the non-monetary benefits even higher than the economic advantages of the e-purjee system.

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A Study on Extraction and Comparison of Digital Content Key Frame in UCC Service Environment

  • Jang, Eun-Gyeom
    • Journal of Korea Multimedia Society
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    • v.14 no.8
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    • pp.1020-1028
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    • 2011
  • In this paper, we proposed a mechanism that prevents indiscreet use of digital contents, verifies created content's copyrights to provide services to granted user and protects digital contents by law by authenticating the original digital content whenever an infringement of copyright occurs in UCC environments. The proposed mechanism uses specific information and features of contents as copyrights authentication information without additional information. Also, provides the fact of violation by inferring the modification of the original digital contents. That means this mechanism infers same or similar value from the contents; fraudulent use of content, modification of content color, modification of content format, modification of content resolution and illegal use of frame not principal key frame. In that point, we found that the inferred value from the content differed according to features of content modification.

A Study on Ways to Vitalize Digital Contents Business through IP Holding Company

  • Jung, Jai-Jin
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.107-114
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    • 2011
  • In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

A study on the Effect of Brand Assets on Word of Mouth Intention according to Digital Customer Experience: -Focusing on Network Specialized Hospitals- (디지털고객경험에 따른 브랜드자산이 구전의도에 미치는 영향 -네트워크 전문병원 중심으로-)

  • Se-Min Jo;Dong-Il Kim
    • Journal of Digital Policy
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    • v.2 no.2
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    • pp.7-14
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    • 2023
  • The purpose of this study is to emphasize the need for brand equity management to survive in a rapidly changing medical environment by identifying the impact of digital customer experience on brand equity and analyzing the influence of hospital brand equity on word-of-mouth (WOM) intention. The main findings are as follows. As a result of analyzing the effect of digital customer experience on brand equity, the relationship between aesthetic value and brand equity, functional value and brand equity, customer service value and brand equity all showed significant results. In addition, the relationship between brand equity and WOM intention also showed significant results. These findings have practical implications for revealing the importance of the digital service environment in building hospital brand equity, in strengthening relationships with customers and WOM activities, and suggesting the provision of customer services and benefits using digital technology.

Comparison of International Competitiveness of Digital Services Trade between Korea and China

  • Zhen Feng;Ming-Ming Zhang
    • Journal of Korea Trade
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    • v.26 no.3
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    • pp.79-101
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    • 2022
  • Purpose - The purpose of this study is to analyze and compare the international competitiveness of digital service trade between Korea and China and to help enhance the competitive advantage of digital service trade between the two countries. Design/methodology - This paper designs and establishes a comprehensive evaluation system for the international competitiveness of the Korea-China digital service trade. By using the analytical methods of combining theory and demonstration through qualitative and quantitative analysis, this paper makes a concrete and complete theoretical deconstruction and empirical measurement of its international competitiveness from the two levels of overall competitiveness and departmental competitiveness. At the same time, the study also analyzes the competitive advantages and comparative disadvantages of the two countries. Findings - It is found that South Korea has a strong competitive advantage in the sector competitiveness of digital service trade, and the export structure is reasonable and balanced, but the deficit pattern affects the overall competitiveness. China has a strong competitive advantage in the overall competitiveness of the digital service trade. However, the structural imbalance in the export sector weakens the competitiveness of the sector. Both Korea and China have the space advantage and competitive potential to enhance international competitiveness in terms of development trends. Originality/value - This paper takes the lead in solving the pain point of the relative lack of similar research topics. It demonstrates the evolution process, development trends, and structural characteristics of the digital service trade. A new combination of competitive power research methods is innovated, and a comprehensive evaluation system is established. The above innovation points show the academic theoretical value and practical application value of this study.

The Contribution of Social Media Value to Company's Financial Performance: Empirical Evidence from Indonesia

  • MIQDAD, Muhammad;OKTAVIANI, Siska Aprilia
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.305-315
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    • 2021
  • This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

Digital Blood Pressure Estimation with the Differential Value of the Arterial Pulse Waveform (맥파의 차동값에 의한 디지털 방식의 혈압 추정 기법)

  • Kim, Boyeon;Chang, Yunseok
    • KIPS Transactions on Computer and Communication Systems
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    • v.5 no.6
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    • pp.135-142
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    • 2016
  • We proposed the new method to estimate the blood pressure with the differential value of the digital arterial pulse waveform and BP relation equation. To get the digital arterial pulse waveform, we use the arterial pulse waveform measurement system that has digital air-pressure sensor device and smart phone. The acquired digital arterial pulse waveforms are classified as hypertension group, normal group, and hypotension group, and we can derive the average differential value between the highest point and lowest point of a single waveform of individuals along with the group. In this study, we found the functional correlation between the blood pressure and differential value as a form of BP relation equation through the regression process on the average of differential value and blood pressure value from a tonometer. The Experimental results show the BP relation equation can give easy blood pressure estimation method with a high accuracy. Although this estimation method has over 66 % error rate and does not give the high level of the accuracy for the diastolic compares to the commercial tonometer, the estimation results for the systolic show the high accuracy that has less than 10 % error rate.

A Study of Image Characteristics due to Focus-Grid and Head Phantom Decentering from the Armorphos Silicon Thin Film Transistor Detector the Fixed Focus-Grid is Applied (고정식 초점형 격자가 적용된 비정절 실리콘 평판형 검출기에서 초점-격자와 두부 팬텀의 중심 변위에 의한 화질 특성에 관한 연구)

  • Choi, Jun-Gu;Kim, Byeong-Gi;Cha, Seon-Hwa;Kim, Gyeong-Su
    • Korean Journal of Digital Imaging in Medicine
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    • v.9 no.1
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    • pp.7-15
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    • 2007
  • This study aim to investigate image characteristics due to focus-grid and head phantom decentering from the armorphos silicon thin film transistor detector the fixed focus-grid is applied, wish to propose right use method of digital medical equipment. Acquired image according to focus-grid and head phantom position decentering using head phantom on armorphos silicon thin film transistor detector the fixed focus-grid is applied. acquired image evaluate pixel value, histogram, plot profile, surface plot using NIB (Image J) image analysis program and compared decentering image with standard image. Mean value and standard deviation value of focus-grid lateral decentering and duplex decentering of focus-grid and head phantom decreased by ratio, consequently increase of horizontality, diagonal decentering. also, deteriorated contrast of image because frequency of high pixel value decreases fairly. according increases decentering, image distortion phenomenon was increase, by next time, pixel mean value of head phantom decentering was no big change but horizontality, diagonal, mean value and standard deviation value of pixel decreased by ratio. Even if increase pixel noise of image because wide latitude and post processing ability of digital detector, radiotechnologist can not recognize. Therefore, radiotechnologist must recognize correctly the photographing factors which increases pixel noise on the grid system installation digital detector and should exam.

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