• Title/Summary/Keyword: digital strategy

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Empirical Studies on the Conceptual Combination of Digital Convergence Products (컨버전스 제품의 인식 및 평가에 대한 실증적 연구 : 결합 개념 이론을 중심으로)

  • Kim, Jin-Woo;Yoon, Ji-Eun;Lee, In-Seong;Lee, Ki-Ho;Choi, Bo-Reum
    • Korean Management Science Review
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    • v.25 no.3
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    • pp.101-122
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    • 2008
  • A wide variety of convergent digital products are emerging through the combination of multiple independent digital technologies. Digital convergence provides new revenue sources for businesses and new ways of satisfying individual needs of consumers. Despite its business and consumer implications, little research has addressed how people perceive or evaluate convergent products. This study aims at understanding how consumers interpret and evaluate convergent digital products by conducting two consecutive studies. Firstly, a survey was conducted to understand how people interpret convergent products in three ways suggested by the conceptual combination theory based in cognitive science. Secondly, an experiment was conducted to investigate the impact of combination strategies and product similarities on user evaluation of convergent products. Study results indicate that similarity of constituent products has a substantial effect on the interpretation of concept combination strategies. Moreover, combination strategy and product similarity were found to have substantial effects on user comprehension, perceived newness, and preferences for convergent products. This paper ends with an examination of the implications and limitations of the study results.

A Power Control Scheme of a Fuel Cell Hybrid Power Source

  • Song, Yu-Jin;Han, S.B.;Park, S.I.;Jeong, H.G.;Jung, B.M.;Kim, G.D.;Yu, S.W.
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2008.10a
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    • pp.183-187
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    • 2008
  • This paper describes a power control scheme to improve the performance of a fuel cell battery hybrid power source for residential application. The proposed power control scheme includes a power control strategy to control the power flow of the fuel cell hybrid power system and a digital control technique for a front-end dc-dc converter of the fuel cell. The power control strategy enables the fuel cell to operate within the high efficiency region defined by the polarization curve and efficiency curve of the fuel cell. A dual boost converter with digital control is applied as a front-end dc-dc converter to control the fuel cell output power. The digital control technique of the converter employs a moving-average digital filter into its voltage feedback loop to cancel the low frequency harmonic current drawn from the fuel cell and then limits the fuel cell output current to a current limit using a predictive current limiter to keep the fuel cell operation within the high efficiency region as well as to minimize the fuel cell oxygen starvation.

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Information Strategy Planning for Digital Infrastructure Building with Geo-based Nonrenewable Resources Information in Korea: Conceptual Modeling Units

  • Chi, Kwang-Hoon;Yeon, Young-Kwang;Park, No-Wook;Lee, Ki-Won
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.191-196
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    • 2002
  • From this year, KIGAM, one of Korean government-supported research institutes, has started new national program for digital geologic/natural resources infrastructure building. The goal of this program is to prepare digitally oriented infrastructure for practical digital database building, management, and public services of numerous types of paper maps related to geo-scientific resources or geologic thematic map sets: hydro-geologic map, applied geologic map, geo-chemical map, airborne radiometric/magnetic map, coal geologic map and off-shelf bathymetry map and so forth. As for digital infrastructure, several research issues in this topic are composed of: ISP (Information Strategy Planning), geo-framework modeling of each map set, pilot database building, cyber geo-mineral directory service system, and web based geologic information retrieval system upgrade which services Korean digital geologic maps scaled 1:50K. In this study, UML (Unified Modeling Language)-based data modeling of geo-data sets by and in KIGAM, among them, is mainly discussed, and its results are also presented in the viewpoint of digital geo-modeling ISP. It is expected this model is further progressed with the purpose of being a guidance or framework modeling for geologic thematic mapping and practical database building, as well as other types of national thematic map database building.

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A Study on the Influence of Franchise PC Game Rooms Store Attributes on Store Selection Behavior (프랜차이즈 피씨방 점포선택속성이 점포선택행동에 미치는 영향)

  • Seong, Baiksoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.231-240
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    • 2015
  • This study empirically analyzed the relationship between the franchise pc game rooms selection behavior and revisit, recommendations. Select Properties from the franchise pc game rooms store is ease of access, computer specifications, pleasant environment, brand power and pricing strategy. Korean franchise industry is in spite of the short history of just over 30 years growing very fast. Especially pc game rooms store is 14,782 in 2012 years, pc game rooms store is operated by franchise form 10.6%, 87.9% operated by private, co-operation was confirmed at 1.5%. Conclusions are as follows. First, factors that significantly affect the degree of revisit has been identified as computer specifications, pleasant environment, brand power. Second, the recommendation is an important factor of the computer specifications, brand power, pricing strategy. Finally, franchise pc game rooms successful strategy has excellent computer's specifications, it needs a promotion strategy to attract pc game tournaments to be notified of brand power. We can also see that running is an important factor in a pleasant environment and a flexible pricing strategy.

The Profit Analysis of Straddle Sell by Entry-Time and Delta at System Trading (시스템 트레이딩에서 진입시점과 델타에 따른 스트래들 매도의 성능 분석)

  • Ko, Young Hoon;Kim, Yoon Sang
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.1
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    • pp.151-157
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    • 2010
  • This paper proposes the Pyramid strategy which is based on the straddle sell. The Pyamid strategy has multi-entry features with starting date and delta parameters. And It is hedged against a loss by mutual trades and dynamic ripples. This paper analyzes the profit and MDD(maximum draw down) of the Pyramid strategy on system trading. The portfolio tool is used for the experiment which is one of the Multicharts' package. The Multicharts is a good trading system of recent years. For the experiment, three call options and three put options are used at october in 2009. Two parameters are used which are the starting date from first October to twentieth October in 2009 and delta from eight percent to fifty percent. As a result, the profit of composite option is about 3 million won. If the strategy starts before the beginning of option month, investors feel uncomfortable because of a large MDD. If a delta belows 20%, it shows high profit and the ratio of profit and MDD builds up a low value. However a low delta makes frequent trades and results in a loss unless increasing entry levels which mean more amount of investment. This work provides a safer trade system than native option trades. It is important how much levels of multi-entry are acceptable. And an amount of investment with appropriate levels of multi-entry is a subject of a future study.

Hybrid Control Strategy of Phase-Shifted Full-Bridge LLC Converter Based on Digital Direct Phase-Shift Control

  • Guo, Bing;Zhang, Yiming;Zhang, Jialin;Gao, Junxia
    • Journal of Power Electronics
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    • v.18 no.3
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    • pp.802-816
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    • 2018
  • A digital direct phase-shift control (DDPSC) method based on the phase-shifted full-bridge LLC (PSFB-LLC) converter is presented. This work combines DDPSC with the conventional linear control to obtain a hybrid control strategy that has the advantages of linear control and DDPSC control. The strategy is easy to realize and has good dynamic responses. The PSFB-LLC circuit structure is simple and works in the fixed frequency mode, which is beneficial to magnetic component design; it can realize the ZVS of the switch and the ZCS of the rectifier diode in a wide load range. In this work, the PSFB-LLC converter resonator is analyzed in detail, and the concrete realization scheme of the hybrid control strategy is provided by analyzing the state-plane trajectory and the time-domain model. Finally, a 3 kW prototype is developed, and the feasibility and effectiveness of the DDPSC controller and the hybrid strategy are verified by experimental results.

A Neutral-Point Voltage Balance Controller for the Equivalent SVPWM Strategy of NPC Three-Level Inverters

  • Lyu, Jianguo;Hu, Wenbin;Wu, Fuyun;Yao, Kai;Wu, Junji
    • Journal of Power Electronics
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    • v.16 no.6
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    • pp.2109-2118
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    • 2016
  • Based on the space vector pulse width modulation (SVPWM) theory, this paper realizes an easier SVPWM strategy, which is equivalently implemented by CBSPWM with zero-sequence voltage injection. The traditional SVPWM strategy has no effect on controlling the neutral-point voltage balance. In order to solve the neutral-point voltage unbalance problem for neutral-point-clamped (NPC) three-level inverters, this paper proposes a neutral-point voltage balance controller. The proposed controller realizes controlling the neutral-point voltage balance by dynamically calculating the offset superimposed to the three-phase modulation waves of an equivalent SVPWM strategy. Compared with the traditional SVPWM strategy, the proposed neutral-point voltage balance controller has a strong ability to balance the neutral-point voltage, has good steady-state performance, improves the output waveforms quality and is easy for digital implementation. An experiment has been carried out on a NPC three-level inverter prototype based on a digital signal processor-complex programmable logic device (DSP-CPLD). The obtained experimental results verify the effectiveness of the proposed neutral-point voltage balance controller.

Note on Debate over Relationship Between Business Model and Strategy

  • PARK, Kyoo-Ho
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.4
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    • pp.39-45
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    • 2022
  • Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

The effect of online writing contents on the learning strategy, achievement motivation, knowledge sharing attitude of college students : Focusing on the case of K University (온라인 글쓰기 콘텐츠가 대학생의 학습전략, 성취동기, 지식공유태도에 미치는 영향: K 대학 사례를 중심으로)

  • Cha Seungbong;Park Hyejin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.1
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    • pp.1-12
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    • 2023
  • The purpose of this study was to analyze the effects of online writing contents on college students' learning strategy, achievement motivation, and knowledge sharing attitudes. Online writing contents were developed in the 4th class and operated as a extracurricular. The contents were developed in 25 minutes and included quizzes for learning activities. Changes in learning strategy, achievement motivation, and knowledge sharing attitude were analyzed for 149 students who finally completed online writing contents operated as a extracurricular. As a result of the analysis, it was found that online writing contents had a significant effect on college students' learning strategy, achievement motivation, and knowledge sharing attitude. Online contents is not limited by time and space, and since it can be used according to the learning plan, the utilization effect is attracting attention. Therefore, it is necessary to conduct various studies such as developing contents tailored to the needs of students and analyzing their effects.

The Strategy of Transmedia Storytelling using the Game IP (게임 IP를 활용한 트랜스미디어 스토리텔링 전략 연구 <워크래프트>를 중심으로 -)

  • Lee, Dong-Eun
    • Journal of Korea Game Society
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    • v.17 no.5
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    • pp.143-150
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    • 2017
  • As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.