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http://dx.doi.org/10.7583/JKGS.2017.17.5.143

The Strategy of Transmedia Storytelling using the Game IP  

Lee, Dong-Eun (Dept. of Media Technology Contents, The Catholic University of Korea)
Publication Information
Journal of Korea Game Society / v.17, no.5, 2017 , pp. 143-150 More about this Journal
Abstract
As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.
Keywords
게임 IP;트랜스미디어 스토리텔링;게임 스토리텔링;월드오브워크래프트;워크래프트;
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  • Reference
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