• Journal of Digital Convergence
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• v.18 no.2
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• pp.395-401
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• 2020

With the popularization of smartphones and the development of digital technologies, new concepts that maximize interactive communication have begun to appear in marketing strategies. One of them is the gamification marketing strategy that combines games with marketing that induces customer interest and voluntary participation. Gamification is a compound word of 'game' and '-fication', and marketing cases using game formats are being implemented in various fields. Therefore, this study will identify the implications of the usage of gamification that has become a trend, and analyze the gamification techniques and factors shown in various cases to suggest the direction of gamification as an effective marketing strategy. Companies are actively using gamification in their marketing strategies in a variety of forms and apply gamification techniques such as challenge, competition, accomplishment, reward, and relationship. As a result of the case analysis, important factors commonly identified in the gamification techniques used in marketing are 'Accomplishment' and 'Rreward'. Using various products and benefits obtained through solving a given mission or task as game elements, it was found to be an effective strategy to induce consumers' interest and participation and to promote consumption by encouraging consumers' immersion.

• Journal of Internet Computing and Services
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• v.11 no.6
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• pp.111-122
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• 2010

Since educating digital convergence is to unite various sciences and technologies with computer as the central figure, it has different range and methods of education. Therefore, it has problems with recommending limited conceptual information because of difficulties to standardize education plan and teaching strategies. In this paper, I propose education plan and teaching strategy system by using Spearman correlation coefficients. This system is to find a solution against disadvantage of recommending limited conceptual information by ranking relations of teaching strategies from the information based on the demand of industrial and academic fields, and then provides lists of teaching strategy information suitable for user's atmosphere and characteristics. Performance test is to compare effects of precision and recall with existing service systems. The test shows 90.4% of precision and 77.6% of recall.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.89-98
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• 2011

IT has contributed much to Korea's economic growth and has helped the innovation of social paradigm. It helps the improvement of productivity, efficiency, convenience and communication, and also helps the critical changes of life style. IT convergence with other technologies or industries has appeared and it promotes new changes and innovations. It is the convergence of IT advancement and other areas of technology development, and it promotes and creates new industries. In major countries, including Korea, the resources and capabilities has focused selectively into this new industry. In this paper, we try to study IT integration strategy and technology development trends and to evaluate the level of IT integration capabilities in Korea based on experts survey results. In the conclusion, we suggest some Strategic Recommendations for developing and leading the new IT Convergence industries.

• Journal of The Korean Digital Architecture Interior Association
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• v.10 no.2
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• pp.31-38
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• 2010

This study is to suggest a strategy and trend of products development by major construction companies to form a trend and to set the trend in housing market through investigation about brand image campaign for TV ad, individual design items, result of products development and special plans. It is the strategy for products development of construction companies surveyed to be divided into five kinds. First, the change from in the unit to outside. Second, centralization of design powers about products development through submit and the wining of a prize in the domestic & foreign design fair to publicize a excellent quality in a roundabout way. Third, reinforcement of service for support the habitability and design manual for secure uniform quality. Forth, investment in the environment-friendly housing and new recycling energy. Fifth, reinforcement of organizational power for improving production capability.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.13-24
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• 2011

IT is the core industry in Korea which has the most international competitiveness and counts for 35% of the total exports of Korea. Nevertheless, it tends to be concentrated in small range of items, a few countries and mostly large companies. Therefore, it is needed for small and medium-sized enterprises which can have prompt decision making processes and various changes to export wide range of items and to diverse countries. This study will introduce 'the fleet-type expansion strategy of overseas export' that is about large and small enterprises perform the appropriate role based on their own character, thus they produce the mutual benefit. This strategy will contribute to improve the export structure of Korea and perform the major role for Korea's IT industry to become the dynamic force for growth in the future.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.225-231
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• 2010

This paper proposes the strategy of ladder trades in a symbol pool and simulates a performance of it on the Multicharts' system trading tool. The ladder trading strategy is based on a multi-entry strategy which is efficient for several symbols. A symbol pool is composed of verified stocks comprising KOSPI200 and 17 symbols are selected for an examination which equity is over 10 billion. From July to December in 2009, optimum parameters are searched and the results are delta is 4% and ladder is 5. When those parameters are adopted, the profit is 1,000,000 won as a single trade and the number of trade is 188. The next study is to modify a ladder shape for increasing probability and to find the difference of optimum parameters according to trading months.

• Korean Journal of Computational Design and Engineering
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• v.15 no.2
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• pp.94-105
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• 2010

Todays, there is fast transition about the new manufacturing IT methodologies from the conceptual phase into the practical application phase for the strengthening of enterprise competitiveness in manufacturing industry. One of those new methodologies is PLM (Product Life-cycle Management). PLM methodology consists of 3D CAD for the product design, PDM (Product Data Management) for the data management based on the collaboration platform and lastly DM (Digital Manufacturing). DM has evoluted from the stand-alone computer simulation of early 1980s, and now it covers the overall production development and production. Unfortunately, there exist serious critical problems about the actual application of DM for the real work. This is owing to the transition of the point of view from stand-alone type application (such as flow simulation or robot simulation) to that of business process about product development and production management. In this paper, we propose an application framework for the successful project with the digital manufacturing methodology with the concept of Information Strategy Planning, which enables the systematic diagnosis and the quantitative evaluation. Also, we introduce the actual practice of the proposing framework with the ISP project for 'Analysis & Simulation Technique of manufacturing process project' that is being conducted by Chungnam Techno Park.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.33-43
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• 2017

Patent strategy research has focused on the efficiency of licensing for investigation, analysis and utilization of application management, product and development task in finding patent idea, to establish patent strategy linked with management strategy and technology strategy. However, it is difficult to find the research on patent strategy that reflects an adaptive culture to enhance the internalization and performance of the established strategy. As a result, companies have been striving to imitate patent strategies of advanced companies that do not consider their industry and organizational culture. This study proposes a method of defining a firm 's patent strategy according to the competing value model that analyzes organizational culture as four frameworks. This study verifies the classification method through case studies, suggests a suitable patent strategy for the patent strategy type. This study has contributions in that discussing from a new point of view based on organizational culture theory and providing a IP strategic model with high practicality.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.3
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• pp.71-85
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• 2014

This study proposes the future strategy of semiconductor companies corresponding to the growth of cloud computing. Cloud computing is the delivery of IT resources such as hardware and software as a service rather than a product, and it is expected to significantly change the IT market. By employing the scenario planning method, this study develops a total of eight scenario cases, and presents the three possible scenarios including the best market, the worst market, and the neutral market scenario. This study suggests the future strategy of semiconductor companies based on the best market scenario (increasing firms' IT expenditure, increasing the complexity and performance of devices, the frequent replacement of devices). The suggested future strategy of semiconductor includes that the semiconductor companies need to strengthen their price competitiveness, secure the next generation technologies, and develop the better capability for market prediction with the growth of cloud computing. This study will help semiconductor companies set up the strategy direction of technology development, and understand the connections between cloud computing and the memory semiconductor industry. This study has practical implications for semiconductor industry to prepare for the future of cloud computing.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.213-222
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• 2011

The purpose of this paper is to propose a smart work implementation strategy of Korean companies. Recently in Korea, the interest in smart work is growing and actively promoting but the introduction of private enterprise strategy is absent. However the smart work has been highlighted several issues. In this paper, among the issues, we studied the strategy for introducing smart work system with respect to the related research and literature on strategies and guidelines that may be introduced to the system. With reference to the actual introduction of the basic directions for the procedure proposed by the Korea Communications Commission, we try to review the operating guides and to propose smart work 2.0 implementation strategy, framework and some procedure.