• 제목/요약/키워드: digital strategy

검색결과 1,654건 처리시간 0.153초

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

  • Ivanova, Nataliia;Popelo, Olha;Avhustyn, Ruslan;Rusak, Olena;Proshchalykina, Alina
    • International Journal of Computer Science & Network Security
    • /
    • 제22권1호
    • /
    • pp.149-160
    • /
    • 2022
  • The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

소수의 표적시장을 선택하라: 최상위 프리미엄 인테리어 시장 지향 L사의 '론첼' 브랜드 사례 (Aim at a Target Market of Small Groups The Case of the Brand 'Lonchel' Targeting Top Premiere Interior Market)

  • 이재진;이성준
    • 디지털산업정보학회논문지
    • /
    • 제18권3호
    • /
    • pp.97-110
    • /
    • 2022
  • The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

A Retail Strategy for the Prosperity of the Art Market within Online Distribution Channel

  • Soomin, HAN
    • 유통과학연구
    • /
    • 제21권3호
    • /
    • pp.113-121
    • /
    • 2023
  • Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

온라인 비교과 프로그램 참여자의 학습전략, 학습태도, 성취동기가 만족도에 미치는 영향 (The Effect of Learning Strategy, Learning Attitude, Achievement Motivation on Satisfaction of Online Extracurricular Participants)

  • 박혜진;권영애
    • 디지털산업정보학회논문지
    • /
    • 제19권1호
    • /
    • pp.13-21
    • /
    • 2023
  • This study was conducted with students who participated in an online extracurricular after COVID-19 in order to analyze the effects of college students' learning strategy, learning attitude, and achievement motivation on satisfaction. After participating in the online extracurricular, an online survey was conducted, and responses from 163 students were collected. Based on the collected data, the study results were analyzed. The results of the study are as follows. First, learning strategy was found to have a positive effect on satisfaction. These results can be inferred that positive recognition worked in the process of actually applying the learning strategies acquired through the extracurricular to their own learning. Second, learning attitude had a positive effect on satisfaction. The learner's learning attitude to develop necessary skills through experience and the sense of achievement experienced in the process of participating in the online extracurricular had a positive effect on satisfaction. Third, achievement motivation was found to have a positive effect on satisfaction. It can be inferred that the learner's active behavior by participating in the program acts as a motivation for achievement and affects satisfaction. Finally, through this study, a plan for effectively operating extracurricular in an online environment was presented.

정보기술활동과 조직전략이 성과에 미치는 영향 (The Effects of the IT Activity and the Organization Strategy on the Sysetm Performance)

  • 한경일;조재완
    • 한국디지털정책학회:학술대회논문집
    • /
    • 한국디지털정책학회 2006년도 추계학술대회
    • /
    • pp.153-161
    • /
    • 2006
  • The purpose of this study is to confirm whether the IT activity and organizational strategy makes a significant influence on the system performance. IT activity is defined as a system development, system operation and system management. Cost leadership and Differentiation were used as a strategic type Field research was employed to empirically investigate the relationship among the var iables. The finding of the study can be summarized as follows. IT activity and strategic type are not enough to explain the system performance.

  • PDF

경영전략이 경영성과에 미치는 영향 -정보기술 활용도를 매개와 조절효과 중심으로- (The Effects of Business strategy on Business performance -IT applicability with parameter and regulation effect-)

  • 공석진;양해술
    • 디지털융복합연구
    • /
    • 제12권1호
    • /
    • pp.177-192
    • /
    • 2014
  • 본 연구는 기업의 경영전략이 경영성과에 어떠한 영향을 미치고 있는지를 파악하고자 한다. 또한, 본 연구는 경영전략의 전형으로 간주되고 있는 Miles & Snow의 '적응전략'과 Michael E. Porter의 '본원적 경쟁전략'을 동시에 적용해서 기존의 기업을 대상으로 적용될 수 있는 경영전략 유형을 비교하여 재무성과와 비재무성과 평가를 목적으로 하고 있다. 이상의 연구의 결과를 요약하면 다음과 같다. 첫째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '적응전략'중 공격형전략과 방어형전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 둘째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '본원적 경쟁전략'중에 원가우위전략과 차별화전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 따라서, 경영전략이 경영성과에 유의한 정(+)의 영향을 미치며, 경영전략의 특성과 경영성과 간의 관계에서 정보기술 활용도의 조절효과가 있는 것을 알 수 있었다.

디지털 이미지의 조형적 특성 연구: NFT 예술작품을 중심으로 (A Study on Formative Characteristics of Digital Images: Focused on NFT Arts)

  • 김혜성
    • Journal of Information Technology Applications and Management
    • /
    • 제29권2호
    • /
    • pp.1-15
    • /
    • 2022
  • Image has more power in the 21st century than ever before. With the advance in technology and media, image is either made or received more easily and promptly using digital technology. Because of that, it has been hard for digital images to gain value as a work of art. But after NFT technology was developed and then applied to digital images, we have come to distinguish the original from the copy of it. People are trying various ways to allow digital images to be acknowledged as art, and changing the nature of digital images that makes new paradigms in the history of art. Through NFT artworks rising as a new style, this paper analyzed and investigated the new properties and changing characteristics of digital images in order to anticipate the characteristics of artworks that the public produces, enjoys, and consumes. This study is grounded on experimental analysis methods, and this author expects that it can contribute to figuring out which kinds of visual culture and artworks digital image is influencing currently from various perspectives.

포렌식 전문가의 양성을 위한 교과과정 설계에 관한 연구 (A Study on Curriculum Design for Educating Digital Forensic Experts)

  • 최명길
    • Journal of Information Technology Applications and Management
    • /
    • 제30권6호
    • /
    • pp.113-142
    • /
    • 2023
  • As society becomes more digital, the need for digital forensics experts are gradually increasing. It is necessary to establish a training policy that reflects the special characteristics of digital forensics personnel. Although there are fragmented policies for digital forensics-related systems and human resources training in academia, it is an urgently necessary to establish a systematic and long-term policy to foster digital forensics experts. This study suggests curriculum of digital forensic based on the importance ranking among forensic subjects. The importance ranking can be decided by forensic experts. This study can be used as policy data to foster diverse talent that can effectively meet the increasing demand for digital forensics talent. The systematic curriculum proposed in this study is a practical curriculum at the undergraduate level and can be suitable for university level