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http://dx.doi.org/10.14400/JDPM.2014.12.1.177

The Effects of Business strategy on Business performance -IT applicability with parameter and regulation effect-  

Kong, Seok-Jin (Dept. of Information Management, Graduate School of Venture, Hoseo University)
Yang, Hae-Sool (Dept. of Information Management, Graduate School of Venture, Hoseo University)
Publication Information
Journal of Digital Convergence / v.12, no.1, 2014 , pp. 177-192 More about this Journal
Abstract
In this study, To identify the member of an organization can be affected use of information technology and support of information technology how business strategy affected business performance. Also, This study is considered to be the epitome of corporate strategy in the Miles & Snow of the 'adaptation strategy' and Michael E. Porter of the 'fundamental competitive strategy' at the same time, by applying the existing business management strategy that can be applied to target compared to the type of management performance measures are presented for the purpose. the results of the study can be summarized as follows. First, Business strategies affect the financial performance for the hypothesis that Miles & Snow of the 'adaptation strategy' honor type of defensive strategy and financial performance and strategy management and positive impact on non-financial performance was found. Second, Management strategies affect the financial performance for the hypothesis that Michael E. Porter of the 'fundamental competitive strategies' overall cost leadership strategy and differentiation strategy of management and financial performance and non-financial performance was found to positively impact. Also, Business performance management strategy significantly positive affect, Business strategies with the characteristics of the relationship between management and Information technology utilization showed that the moderating effects.
Keywords
Business Strategy; Adaptation Strategy; Fundamental competitive strategy; Information technology utilization; Business performance;
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