• Journal of Information Technology Applications and Management
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• v.26 no.4
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• pp.51-69
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• 2019

One of the most considerate phenomena of the era of the Fourth Industrial Revolution is the use of digital devices. Digitalization is rapidly advancing through all areas of industry and life. Customer journey with digitalization is looking totally different from previous customer journey. The research targets were users of fashion, automobiles, cosmetics and online shopping malls. We analyzed 300 people for each valid questionnaire. The results of the study are as follows. First, it has been proven that digital experience affects positive (+) impact on purchasing intention and positive (+) impact on recommending intention and negative impact (-) on switching intent and subsequently affects positive impact (+) to purchase and incase of switching intent, negative impact (-) to purchase. Unlike traditional methods such as SPC(Service Profit Chain), the Digital experience to Purchase process Chain (DPC) has been identified to be suitable in the digital age. Second, the digital satisfied group (5 score-very satisfaction) has shown same result as above. However the digital neutral group (even though 4 score- satisfaction in five-point scale), specially in a highly competitive industry, has different from the satisfied group and 3 score-normal is same as dissatisfied group. It means that this group is that If there is a high level of attractiveness of substitute goods, there is a high possibility of switching them. It has supported Jones and Sasser [1995] that there have been two types of loyalty of true long-term loyalty and what we call false loyalty in the highly competitive industry zone which is commoditization or low differentiation, many substitutes, low cost of switching. Identifying true loyalty and false loyalty is crucial to establishing a customer experience strategy. it is necessary to actively utilize long-term digital experiences strategy to increase the total satisfaction of digital experience through all of customer purchasing journey in order to enhance the digital customer experience. It is difficult to see the effect as a one-time event. It should be scaled over the entire customer purchase process over a long period of time, which can positively affect purchase intention, recommendation intention, and conversion intention. This is also why it is difficult for second-runners to overtake first-runners in a short period.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.101-113
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• 2014

The purpose of this study is to whether management strategy types are archived improving the business performance and strategic performance management system makes a significant influence on the business performance. Another objective is to identify whether the interaction between management strategy types and strategic performance management system makes a significant influence on the business performance. The results of this study indicate that diversity performance measures(strategy types) are effect partially presented on the firm's performances. And, firms which have the higher using diversity performance measures(strategy types) are achieve the higher firm's performances than lower using firm's(strategy types). And, the interaction of Management strategy types and diversity performance measures are effect partially presented on the firm's performances.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.35-42
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• 2017

Information strategy planning(ISP) is an analysis of the organization's work, information flow, and current information systems, and planning information structures to achieve organizational strategies and objectives. In addition to the systematic promotion of the information sector in the public sector, the government is required to establish an information strategy plan in order to enhance the efficiency of the information sector. However, there are many cases in which the IT project budget is reflected without establishing the information strategy planning. The purpose of this study is to clarify the criteria for establishing the information strategy planning in order to enhance the effectiveness of the information strategy planning. For this purpose, we set up a judgment model for Information strategy planning through expert group review (FGI) and conducted questionnaires on public sector experts. In addition, we proposed a project to establish an information strategy planning and an exceptional project based on the size of iinformatization project and characteristics of informatization project.

• Journal of Digital Convergence
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• v.7 no.1
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• pp.31-47
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• 2009

The rapid growth of information and communication technologies prompted the need for developing the strategic implementation framework of IT/ICT programs in universities. Here, we propose a strategic framework for the development of the IT/ICT programs in the universities of the province of Mazandaran in Iran. We use the SWOT analysis to assist the formulation of the strategy, where the Analytic Hierarchy Process (AHP) is applied to weigh the SWOT factors and the fuzzy TOPSIS is used to evaluate the strategic plans. Based on Iran and Mazandaran Digital Indices (DI) and considering the SWOT matrix, four strategies are identified. Finally, an analytical concept, namely the strategy shooting, is considered to show the role of SWOT factors and strategic plans on the performance of the system.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.318-329
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• 2013

Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.197-207
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• 2007

This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a 'customer's heart' is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.767-785
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• 2008

This study investigates the effect of the update Digital Rights Management (DMR) strategy on a firm's profit. The model developed by Kim and Talalayevsky (2007) is applied to the case of two representative Korean software firms. Specifically, this study shows the model suggested by Kim and Talalayevsky (2007) fits the reality of Korean firms' DMR strategies. Based on the result, this study makes some implications to managers and policy makers.

• Journal of Digital Contents Society
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• v.6 no.1
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• pp.63-68
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• 2005

Today, Korean Society have stood on the transformation of Globalization and information. Under these radical changes, the Korean church faced the crisis of decline. In fact, decreasing population of new generation in the church who lead digital age makes the future of Korean church look black. This research tried to suggest mission strategy for new generation through develop worship contents using multimedia.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.51 no.1
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• pp.10-17
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• 2002

Due to the development of information communication field, the interest of the SMPS(Switched Mode Power Supply) is increased. The size and weight of SMPS are decided by inductor, capacitor and transformer. Thus, the low loss converter which is operated in high speed switching is required. The resonant FB DC-DC converter is able to operate in high speed switching and apply to high power field because the switching loss is low. In this thesis, it is proposed to control strategy for constant output power of resonant FB DC-DC converter in variable input voltage. The proposed control system is a digital I-PD type control and apply to phase-shift resonant type controller. The output voltage tracks reference without steady state error in variable input voltage. The validity of proposed control strategy is verified from results of simulation and experiment.

• Journal of Korea Multimedia Society
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• v.22 no.4
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• pp.515-526
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• 2019

DOOH(Digital Out Of Home) advertising targets for reaching consumers through outdoor digital display medias. Traditionally, scheduling of advertisement contents over DOOH medias is usually done by operator's strategy, but an efficient ad scheduling strategy is not easy to find under various advertising contexts. In this paper, we present a context-aware factorization machine-based recommendation model for the scheduling under various advertising contexts, and provide analysis for understanding of the contexts' effects on advertising based on the recommendation model. Through simulation results on the dataset adapted from a real dataset of RecSys challenge 2015, it is shown that the proposed model and analysis based on the model will be effective for better scheduling of ad contents under advertising contexts over DOOH networks.