• Title/Summary/Keyword: digital psychology

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The relationships among college students' life stress, self-efficacy, locus of control, and subjective well-being (대학생의 생활스트레스, 자기효능감, 내외통제 및 주관안녕 간의 관계)

  • Kang, HyeJa
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.461-467
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    • 2020
  • The purpose of this paper was to investigate the relationships among college students' life stress, self-efficacy, locus of control, and subjective well-being. A total of 279 college students participated in this study. It was administered a questionnaire consisting of questioned of concerning life stress, self-efficacy, locus of control, and subjective well-being. The correlation analysis and the analysis of mediating effect were conducted on the data. The main results of data analysis showed (1) correlations among life stress, self-efficacy, locus of control, and subjective well-being, (2) significant mediating effect of self-efficacy between life stress and subjective well-being. The direction of a further study was suggested.

Inter-relationships between performance shaping factors for human reliability analysis of nuclear power plants

  • Park, Jooyoung;Jung, Wondea;Kim, Jonghyun
    • Nuclear Engineering and Technology
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    • v.52 no.1
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    • pp.87-100
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    • 2020
  • Performance shaping factors (PSFs) in a human reliability analysis (HRA) are one that may influence human performance in a task. Most currently applicable HRA methods for nuclear power plants (NPPs) use PSFs to highlight human error contributors and to adjust basic human error probabilities (HEPs) that assume nominal conditions of NPPs. Thus far, the effects of PSFs have been treated independently. However, many studies in the fields of psychology and human factors revealed that there may be relationships between PSFs. Therefore, the inter-relationships between PSFs need to be studied to better reflect their effects on operator errors. This study investigates these inter-relationships using two data sources and also suggests a context-based approach to treat the inter-relationships between PSFs. Correlation and factor analyses are performed to investigate the relationship between PSFs. The data sources are event reports of unexpected reactor trips in Korea and an experiment conducted in a simulator featuring a digital control room. Thereafter, context-based approaches based on the result of factor analysis are suggested and the feasibility of the grouped PSFs being treated as a new factor to estimate HEPs is examined using the experimental data.

A Study of Development and Effects of Visual Novel Game for Promoting User's Donation Intention (사용자의 기부 의도 증진을 위한 비주얼 노벨 게임 개발 및 효과 검증)

  • Kim, Min-Jung;Yi, Hangaram;Oh, Gyu-Hwan
    • Journal of Korea Game Society
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    • v.19 no.5
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    • pp.151-164
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    • 2019
  • In this study, we developed a visual novel game as one of the donation campaign strategies. In study 1, we developed a visual novel game for the elderly who live alone. In study 2, we also examine how game affects personal distress and empathic concern, the emotions that trigger help behavior. The results showed that game can promote both emotions effectively. Moreover, empathic concern completely mediated between game and donation intention. This result suggests that visual novel games can be an effective tool for stimulating user's altruistic motivation to do donation behavior.

A review of space perception applicable to artificial intelligence robots (인공지능 로봇에 적용할 수 있는 공간지각에 대한 종설)

  • Lee, Young-Lim
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.233-242
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    • 2019
  • Numerous space perception studies have shown that Euclidean 3-D structure cannot be recovered from binocular stereopsis, motion, combination of stereopsis and motion, or even with combined multiple sources of optical information. Humans, however, have no difficulties to perform the task-specific action despite of poor shape perception. We have applied humans skill and capabilities to artificial intelligence and computer vision but those machines are still far behind from humans abilities. Thus, we need to understand how we perceive depth in space and what information we use to perceive 3-D structure accurately to perform. The purpose of this paper was to review space perception literatures to apply humans abilities to artificial intelligence robots more advanced in future.

The Effects of PAD Factors Purchase Intention and Word-of-Mouth on Instagram Advertising Users (인스타그램 광고에 대한 이용자의 감정반응 요인이 구매의도와 구전효과에 미치는 영향)

  • Baek, Jin Ju;Byeon, Benja min;Kwon, Do soon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.2
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    • pp.47-72
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    • 2021
  • This research aims to examine the cause-and-effect relationship between the user's purchase intention and word-of-mouth for Instagram advertisements. In addition, Instagram currently has many users in the order of Kakao Talk, Facebook, and Instagram. However, most of the previous prior papers are research on the current status of Instagram. Recent research on Instagram advertising has been lacking. This research is academically significant in that it conducted with the focus on advertising on Instagram. In addition, we provide a framework based on future research in that we proposed a model between human psychology and the oral effect on how much Instagram affects purchasing through the theory of emotional response (PAD). Future studies need to demonstrate the relationship between emotion response (PAD) factors that directly affect purchase intent. Finally, it will need to be studied to analyze purchasing patterns using data mining techniques between different social network services.

The Influence of YouTube "Mukbang" Content Characteristics on Viewers' Satisfaction and Word-of-Mouth Intentions

  • Jeong Sun LEE;Seunghyeon LEE;Seong Soo CHA
    • The Journal of Industrial Distribution & Business
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    • v.15 no.9
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    • pp.1-9
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    • 2024
  • Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

Formation of the Digital Generation in a Distance Learning Environment

  • Nataliіa, Levchenko;Nataliia, Sukhostavets;Lesia, Zelman;Alla, Kulichenko;Kseniia, Balabanova
    • International Journal of Computer Science & Network Security
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    • v.22 no.5
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    • pp.335-341
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    • 2022
  • This article is devoted to the study of the process of formation of the digital generation in a distance learning environment. With the introduction of quarantine due to the spread of COVID-19, opponents of digital technologies were forced to turn to relevant resources, while supporters identified new opportunities for the development of didactics and education in general. The irreversibility of the former educational reality became apparent and only the scale of the vision of potential change by interested and disinterested groups differed. Using a comprehensive approach, the authors consider the issues related to the direct and indirect impact of distance learning on children and young people born after the beginning of the XXI century. The article reveals the prerequisites and implications of distance education for the interaction of participants in the educational process. IC technologies during the educational process in the primary grades, in addition to identifying the student's learning deficit, should provide the transmission of non-verbal signals, which are important for children of this age. At the same time in the secondary school IR-technologies are designed to replace frontal learning during the assimilation of knowledge and at the same time not to worsen the quality of the educational process. Formation of students in the HEI takes place in the political science format, constant discussion of problem situations, so the task of introducing IC technology in this process is the accurate transfer of the content of the discussions. Individualization and autonomization of the educational process, its dependence on the results of the choice of educational content, and the use of pedagogical management tools change the philosophy of education for children and youth. The authors conclude that the formation of a digital generation, characterized by an increased level of digital literacy of children and youth, the possession of a certain level of digital capacity requires the use of strategies aimed at optimizing the learning process in a digital educational environment.

How do Consumers Decide to Engage in Digital Shadow Work in Self-service Environment?: Grounded Theory Methodology Research (소비자들은 셀프서비스 환경에서 디지털 그림자노동 참여를 어떻게 결정하는가?: 근거이론접근)

  • Tingting Liu;Joon Koh
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.89-109
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    • 2024
  • The development of digital technology has given rise to a new service model: self-service. This model introduces the concept of "digital shadow work", in which consumers conduct unpaid behind-the-scenes digital tasks instead of employees. While consumers are engaging in increasingly more digital shadow work in self-service environments, they are unaware of their unpaid labor. This raises concerns about consumer rights and businesses' long-term sustainability and health. This study aims to reveal the psychological awareness factors that influence consumers' decisions to engage in digital shadow work in self-service environments. This exploratory qualitative study utilizes a grounded theory approach and semi-structured interviews to reveal the psychological awareness factors that contribute to consumers' decision to engage in digital shadow work. By revealing the psychological awareness of decision-making factors, this study enhances consumer's understanding and awareness of digital shadow work, which helps increase their awareness of self-protection in the context of self-service technologies. Additionally, understanding consumers' decision-making psychology is crucial for non-face-to-face self-service technology companies and provides a theoretical basis for sustainable and healthy business development.

Finding the Causal Relationship between Self-Leadership Strategies, Academic Performance and Class Attendance Attitudes : Comparative Research between Korean and Indian Students

  • Park, Ki-Ho;Park, Sang-Hyeok;Rangnekar, Santosh
    • Journal of Information Technology Applications and Management
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    • v.19 no.1
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    • pp.47-59
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    • 2012
  • A number of organizations have had big interests in studies concerning leadership and in academic areas, in not only management but also psychology. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on in practices and in academia. This study is to investigate the influence between self-leadership strategies and learning performance in IT classes mediated by attitude of attendance focused on the social science students in two universities (Korea (121 samples) and India (106 samples)). And this research tried to compare difference between two university students. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

Application possibility Consideration of Visualizations of Digital Device through Sensitivity Psychology of an Adjective (형용사의 감성심리를 통한 디지털기기의 비쥬얼라이제이션 적용 가능성 고찰)

  • Cheon, Sang-Hyeon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2007.05a
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    • pp.27-30
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    • 2007
  • With lots of portable convergence mobile device coming out into the market, companies are now facing to take up consumers' needs. The products are popularized by 'skin function' in the field of hardware, whereas software wise, it's still a long way to follow up the needs. It's been hypothetically known that the Image of Sensitivity Adjective chosen by the users can increase the brand image and value creating capabilities through visualization. We collect the 'adjective' of images of recent products first and on that base, we sort out the most popular 'adjective' through grouping, then we actualize the image with that sample collective body. Then through analyses of the image, we find how they are correlated and what their elements are with the result.

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