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http://dx.doi.org/10.7583/JKGS.2019.19.5.151

A Study of Development and Effects of Visual Novel Game for Promoting User's Donation Intention  

Kim, Min-Jung (Psychology and Media Science, Ajou University)
Yi, Hangaram (Dep. Digital Media, Ajou University)
Oh, Gyu-Hwan (Dep. Digital Media, Ajou University)
Publication Information
Journal of Korea Game Society / v.19, no.5, 2019 , pp. 151-164 More about this Journal
Abstract
In this study, we developed a visual novel game as one of the donation campaign strategies. In study 1, we developed a visual novel game for the elderly who live alone. In study 2, we also examine how game affects personal distress and empathic concern, the emotions that trigger help behavior. The results showed that game can promote both emotions effectively. Moreover, empathic concern completely mediated between game and donation intention. This result suggests that visual novel games can be an effective tool for stimulating user's altruistic motivation to do donation behavior.
Keywords
Donation intention; Serious game; Visual novel;
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