• International Journal of Internet, Broadcasting and Communication
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• v.9 no.3
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• pp.27-34
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• 2017

According to the material about the analysis of digital consumers' lifestyle in Korea published at the end of 2016, 100% had experienced a smartphone before, and 91% had joined in digital communications. Among digital contents, 85.5% had experienced music, and 78.6% had used TV contents before. Also, SNS utility rate equaled 83.3%, and the Facebook utility rate of those in the 10's and 20's exceeded 80%. It means that it is necessary to conduct research on SNS utility in broadcasts. Based on the results of operating KBS Facebook accounts, this paper aims to compare the reaches of entertainment, drama, and culture genres and analyze correlation between the reaches and 'like' friends on Facebook and also correlation between the reaches and ratings.To address the goal, among the Facebook mentions operated within a year, 2016, this researcher analyzed 2,526 mentions to publicize entertainment, drama, and culture genres and the results of 834 million reaches and also used the data of original broadcasts' ratings. To analyze the data, this study employed SPSS Ver. 18.0 to perform the independent sample t-test and Pearson's correlation analysis. The conference interval is set as 95%, and p<0.05 is regarded to be statistically significant. According to the results, more reaches are found in entertainment, drama, and culture genres in order, and it is found to have strongly positive correlation with the frequency of 'like's. The reaches and ratings have no correlation, and there is no statistical significance found in it. It is expected that the results of this study can be applied to publicize programs efficiently for broadcasting.

• Journal of Broadcast Engineering
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• v.13 no.5
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• pp.602-611
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• 2008

The sound design performed in the production of media contents, such as TV, movie, and CF, have been conducted through the experienced feeling of some experts in the aspect of auditory effects that communicates stories. Also, there have been few studies of the quantitative approach and verification to apply visual and auditory effects felt by users. This study is a non-equivalent control group pretest-posttest design and investigates the difference in communication effects in which the difference in a sound design in the production of media contents that affects users. This study analyzed the brain quotient (BQ) obtained by the measurement of brain waves during the watching of an experiment image (track A) designed by using a 60-second TV CF only and an experiment image (track B) designed by sound effects and music and investigated which sound design represents differences in communication effects for users. The results of this investigation can be summarized as follows: First, in the results of the comparison of the attention quotient (ATQ), which is the BQ of recognition effects, between A and B tracks, the track A showed a higher difference in activation than the track B. It can be analyzed that the sound design based on music showed higher levels in attention and concentration than that of the sound effect design. Second, in the results of the comparison of the emotional quotient (EQ), which is emotional effects, between A and B tracks, the track A represented a higher difference than the track B. It means that the sound design based on music showed higher contribution levels in emotional effects than that of the design based on sound effects. Third, in the results of the comparison of the left and right brain equivalent quotient (ACQ), which is memory activation effects, between A and B tracks, there were no significant differences. In the results of the experiments, although there are some constraints in TV CF based on the conventional theories in which sound effects based design affects strong concentration, and music based design affects emotional feeling, the music based design may present more effects in continued concentration. In addition, it was evident that the music based design showed higher effects in emotional aspects. However, it is necessary to continue the study by increasing the number of subjects for improving the little differences in ACQ. This study is useful to investigate the communication effects of the sound based design in media contents as a quantitative manner through measuring brain waves and expect the results of this study as the basic materials in the fields of sound production.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.99-110
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• 2019

This study reconsidered the characteristics of the narrative through the analysis of the meaning and function of the film music in the feature film "The Truman Show". Especially, this study was focused on the music of Philip Glass among the film music of this film, and it started from the analysis of his musical meaning and function written in the pre-existing film according to the use of the editing music. As the film music needs to be analyzed from the viewpoint of the storytelling of the narrative of the film, the music is analyzed through 12 functions of the background music. Throughout the film, Philip Glass's music has been very important in the scenes of amplification, climax, and resolution of conflict. Especially, in the important context of the character and narrative structure of the film, such as the amplification of the tension and the resolution of the tension in the conflict of Truman, the main character of the film, Philip Glass's music is important through the contrast of the tempo of music and the contrast of emotional character. It can also be understood that this contrasts with the character and storytelling of the film in terms of film musical contrasts.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.177-188
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• 2020

In the digital world, creative industries such as music, movies, and drama have been the most impacted by digital transformation. As these contents were converted to a digital format of 0s and 1s, the business model changed and so did the rules of competition in the market. Apple, Spotify, and Netflix were quick to ride the digital transformation wave to become market leaders in the creative industry. This study reviews case studies in the creative industry to grasp the important factors necessary for market restructuring using digital technology. It was found that companies that set visions, platform, and open innovation as business strategies were able to achieve critical mass and become market leaders. These three elements are commonly found in the contents industry. On the other hand, companies that did not embrace digital innovation have become victims of digital darwinism. By analysing the experience of digital product innovation through case studies in the creative industry, we can derive implications for digital transformation in the 4th industrial revolution.

• Digital Contents
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• no.12 s.127
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• pp.78-79
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• 2003

음악을 더 재미있게! 더 편리하게! 종이악보에도 디지털 바람이 불었다. 그리고 그 바람의 선두에는 뮤즈북 스코어(www.musebook.co.kr)가 있다. 뮤즈북 스코어는 최근 개발 된 태블릿 PC를 이용해 수만 장의 악보를 저장해 연주할 수 있는 프로그램으로 음악인식기술을 이용한‘음악인식 전자악보’이다. 피아노 악보대에 종이악보 대신 태블릿 PC를 올려놓고 하드디스크에 저장된 MusicXLM 전자악보들을 마음대로 불러서 사용하는 뮤즈북 스코어는 피아노를 연주 하면 태블릿 PC의 마이크로 소리를 듣고 분석해 자동으로 페이지를 넘겨준다. 사용자의 연주속도 가 빨라지거나 느려지더라도 현재 연주위치를 계 속 추적하기 때문에 사용자는 연주에만 집중할 수 있다.

• Digital Contents
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• no.12 s.127
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• pp.154-159
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• 2003

반지를 지키고자 하는 미들 사이즈의 난쟁이족인 호빗족과 반지를 손에 쥐어 제왕이 되고자 하는 여타의 부족간의 전쟁을 그린 비벤디유니버셜게임(Vivendi Universal Games)의 ' 반지의 제왕' 타이틀(Middle-Earth Online 포함) 제작에서 고심한 부분은‘원작자인 톨킨의 컨셉을 어떻게 기술로 표현할 수 있느냐’였다. 특히 그의 책에서 증거로 제시된 무자비한 야망 추구를 어떻게 나타내고 여러 개발자와 작자, 플랫폼과 게임의 전체 시리즈를 묶을 수 있는 음악을 만드는 것은 타이틀 제작에 있어 가장 큰 문제였다. 이번호에는 이 반지의 제왕 타이틀에서 출판사와 개발자 모두가 원하는 수준의 혁신적인 음악 구현을 어떻게 했는지 살펴본 후 혁신적인 음악 구현 시스템을 유지할 수 있는 프랜차이즈를 위한 진정한 음악 스타일 가이드를 제시한다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.1-12
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• 2021

Big Hit entertainment corporation has been well known for value creation since it became the contents innovator in Korea to develop global artist musician BTS. By introducing sustainable innovations, as well as a mainstream of successive music entertainment growth, Big Hit entertainment corporation has became a global leader in highly competitive entertainment industry. To explain the Big Hit's contents innovation story, this study suggests a innovation momentum with two core elements: CEO's entrepreneurial leadership and platform strategy. Based on in-depth case study, this study proposes that CEO's entrepreneurial leadership allowed the Big Hit entertainment corporation to take advantage of its existing key resources and execute sustainable contents innovations. Also, creating diverse music and entertainment contents from the Weverse digital platform produce Big Hit's value creation. Based on these research results, both the contributions and implication to entertainment industry and academic field are presented.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.759-762
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• 2006

Historically, internet is the fastest growing media together with the ICT development and the key of the development is contents. Digital contents indicate information which covers voice, DB, game, publications and music etc. and the areas have been creating new technology business opportunities. The value chain of digital contents consists of production, collection, processing, services, connection and navigation and is expected to be reorganized around business players of production and distribution areas. This paper presents on those changes occurring in business environment and examples of business models, and further provides industries and academias with technology commercialization strategies.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.311-316
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• 2020

is a mobile application based SNS video platform that launched its service in China in 2016. At the beginning of the service, TikTok is a music video content platform, and later, it evolved into a social platform that provides a wide variety of contents, and the process of creating, producing, and editing videos was easily provided. Since started its service, it has analyzed various social phenomena that have appeared to young people and the types and characteristics of video content popular in this app. The demand for vertical video content in the form of short clip is on the rise rapidly, which can be expected to improve the quality of video content in accordance with the development of mobile-based imaging technology. Useful for mobile based on the creative video producers through this study data are to be used to.

• Journal of Information Technology Applications and Management
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• v.20 no.3_spc
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• pp.295-314
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• 2013

These days a great mix of traditional and digital contents such as movie, broadcasting, advertisement, e-books, music, game, animation, cartoon, character, knowledge information, and art performance are widely available. Many more are yet to come, with improved quality and added features. It is expected that all these contents will be evolved into a new breed of convergence content through the process of consolidation, expansion, integration, and recreation. Across the digital ecosystem, a new formula is being added to the industrial structure : 'Information/Content-Platform/Device-Goods/Service.' In the near future, as a result of technological innovation and convergence, the business sector will lose its boundaries as well, as businesses will be forced to look beyond the product itself and focus more on multi-functionality. Especially, in the era of creative economy, more policies need to be crafted in order to procure a new growth engine for the future with the agenda for convergence between humanities and technology. Therefore, the purpose of this paper is to analyze the concept, factors, elements, types, and cases of convergence, which are the essence of content convergence. This analysis, with its focus on the convergence process, will help identify the effects and limits of content convergence as well as the prospects for convergence contents in the smart ecosystem under the creative economic system.