• Title/Summary/Keyword: digital market

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The Impacts of Digital Markets on Consumers: Emerging Costs and Benefits of Digital Markets to Consumers (디지털시장이 소비자에게 미치는 영향: 소비자의 이익과 비용을 중심으로)

  • 김기옥
    • Journal of the Korean Home Economics Association
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    • v.41 no.1
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    • pp.93-110
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    • 2003
  • This study delves into emerging costs and benefits of digital markets to consumers through in-depth interviews with 5 women and 4 men consumers. Four themes are founded from the analysis of the transcript as follows: 1) benefits of Internet shopping consisted with convenience, price efficiency, and fun, 2) distorted efficiencies consisted with distorted price efficiency, distorted time efficiency, and limited choices based on familiarity, 3) addiction to digital market consisted with waste, distorted satisfaction, and solidarity, and 4) stages in consumer types according to shopping experiences from the novice, the explorer, the expert, and the addict in part and the addict in part. These themes imply consumer benefits from economic and esthetic aspects and mixed consumer costs according to consumer's level of informatization. This study concludes that the digital market is morphogenic, flexible, fluid market and therefore, the real features of the digital market are yet to come. More research attention should be highlighted in the impacts of digital market to consumers from various perspectives with various methodologies.

디지털시장의 시장구조와 제품판매방식

  • 최동수
    • Journal of Technology Innovation
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    • v.10 no.2
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    • pp.107-129
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    • 2002
  • Expansion and enhancement of information and communication infrastructure can create a market closer to an ideal type for a perfect competition, utilizing a cyber space in the network (with the expanded usage of Internet and e-commerce) and it could be a market of a monopolistic form. The government can take one of the two approaches responding to this monopolization of the digital market. First, the government maintains laissez-faire policy since the monopoly cannot be maintained over a long period of time due to an increasing in the production, decrease in the price, profit resulting from this and rapid technology evolution. Second, the government can actively interrupt the monopolization of the digital market. Monopolization in a digital market can lead to a market failure. Unstable market structure and too much frequent merger and acquisition contribute to making the digital market very dynamic. Information goods exchanged in the digital market have the features of very low marginal cost required to copy the original product whereas its initial fixed cost is very high. This explains why the information products are not priced based on the existing marginal price determination principles and why companies producing them have various product sales strategies (price/product differentiation strategy, and other sales strategies).

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Research on the Development of One IP(intellectual property) Animation & Game in Chinese Market

  • Pan, Yang;Choi, Chul-Young;Meng, Zilu
    • International Journal of Internet, Broadcasting and Communication
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    • v.11 no.2
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    • pp.67-75
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    • 2019
  • "No IP, No Content" has become a phenomenon in the content industry, high-quality IP has a strategic importance. It has become a Trinity in the movie-anime-game basic package, Competition is more intense. However, there is a tremendous amount of know-how hidden behind the use of IP to operate games well. We are worth exploring in detail. The research and analysis of digital IP market, the advantages and disadvantages will be the focus of our pragmatic research. As an emerging market in the digital industry, China has great research value. This paper analyzes the status quo of the current Chinese market by comparing the mature US and Japanese markets. For example, the research of American Disney Company analyzes the mature market structure of Japan. compared with the excellent case of the Chinese market legend of qin. By studying the current situation of China's digital market, analyzing the interest trends of the customer base, discovering existing problems and improving the accuracy of the prediction and judgment of the Chinese digital market in the future.According to the survey, the IP heat is mainly concentrated in six categories of games, animation, TV, variety, movies, and novels. At present, the most popular IP of manufacturers have three major categories. This article will conduct research and analysis on digital IP, and analyze the market status of China, the United States, and Japan and the research on outstanding representative works in the market.

The Diachronic Analysis on the Vertical Integration in the Domestic Digital Music Market (국내 음원 시장의 수직계열화 현상에 대한 통시적 분석)

  • Kim, Hee-Kyung
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.267-278
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    • 2018
  • The purpose of this study is to analyze how the vertical integration, which is the main characteristic of the domestic digital music market, appears in each period and how these phenomena affect the digital music market. As a result, we could find out that the domestic digital music market is a vertically integrated market centered on ISPs. There were a variety of subjects that led the digital music market from the early digital music in 2000s to the latest streaming market. However, ISP was the only subject that vertically integrated all aspects of content, distribution, and consumption through its subsidiaries and affiliated companies. A variety of combined services, supplementary services, and fare plans provided by using its platform and network have become mainstream services in the domestic digital market and have fixed the current transaction type in domestic market.

Case study on Management Strategies of Korean Satellite- DMB Companies: Treasure Island Strategy of Entertainment and Movie Contents:

  • Kim, Seung-Wook;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.1 no.1
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    • pp.57-66
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    • 2008
  • The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

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Digital Transformation and Introduction of NFT in the Art Market (미술시장의 디지털 전환과 NFT 도입)

  • ROH, Tae Hyup
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.261-269
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    • 2022
  • The advent of the pandemic era due to COVID-19 is causing new changes in all areas of individuals, organizations, society and the country. The art market also faced a crisis due to restrictions on individual movement between regions and countries and social distancing, and even the contents of the work, the way the work is traded, and the propensity and characteristics of the buyer are changing. These demands for change in the art market are accelerating new opportunities for change by converting digital, expanding the online art market, expanding virtual space using VR(Virtual Reality) and AR(Augmented Reality) technology, and expanding the trading area of digital works NFT based on blockchain technology. In this study, the flow of change in the art market brought about by the Pandemic era is analyzed from the perspective of digital transformation. The contents of digital acceptance of the art market are identified through a summary of various types of digital transformation in the art market and a survey of perceptions following the introduction of digital transformation and NFT. Discuss major legal, economic, social, and transactional issues and countermeasures following the introduction of NFT based on blockchain technology in the art market.

A Study on Market Penetration Strategy for Smart Contents Providers (스마트콘텐츠 기업의 시장진입 전략에 관한 연구)

  • Lee, Chul Sun;Kim, Jong Ho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.4
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    • pp.263-272
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    • 2012
  • Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

A Study on the Improvement of Digital Content Distribution System - The Focus of Digital Content Transaction Authentication System - (디지털콘텐츠 유통 활성화를 위한 제도개선방안 연구 - 디지털콘텐츠 거래인증제도를 중심으로 -)

  • O, Sang-Hun;Ham, Jeong-Hun;Park, Yeo-Won;Lee, Yong-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.45-57
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    • 2003
  • In recent years, the number of digital content transaction has increased dramatically, in main, owing to the innovation of IT technology. At the same time, it creates new problems which have never been found in traditional transactions. Especially, due to the easy-copy characteristics of digital content, the illegal usage of digital content proliferates. Also the conflicts between seller an d buyer in digital content transactions on cyberspace market take place frequently because contracts were made without face-to-face discussion. The increase of illegal usage and conflict in digital content market would diminish motivation of creators for their work, furthermore break down digital content market on cyberspace. Digital content transaction authentication system would play an important role in creating sound digital content market. Especially, it would make big contribution to reducing the number of conflict between seller and buyer. In this context, the main objective of this study is to suggest operational model of digital content transaction authentication and to explain critical success factors in organizing digital content transaction authentication system.

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A study on the Co-movement of Stock Market between Digital Contents Industry in Korea and Foreign Market (디지털컨텐츠산업의 해외주식시장 동조화 연구)

  • Wi, Han-Jong
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.43-46
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    • 2006
  • This study examined the stock return co-movement among Korean digital contents industry, American NASDAQ, and Japanese NIKKEI225. This is to identify the reaction of Korean digital contents industry on the movement of foreign stock market. To investigate the co-movements, during the period of 1999 to 2005, daily logarithm difference returns of each stock market indices are tested by the methodology of Granger(1963, 1969)'s causality test. The positive influence from NASDAQ index to Korean digital contents industry index are found, but not vice versa. It means that the market value of firms in Korean digital contents industry affected by the movement of American NASDAQ market which composite with digital IT firms. However, the co-movements with NIKKEI225 did not found.

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Market Trends of Public Display System and Role of ESL Device (퍼블릭 표시장치의 시장동향 및 ESL 소자의 역할)

  • Kim, Young-Cho
    • Journal of the Korean Society of Industry Convergence
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    • v.25 no.6_2
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    • pp.1029-1036
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    • 2022
  • The traditional outdoor advertising market has been stagnant recently, but the digital advertising market has been steadily increasing, and the digital signage market has been expanding despite the recent corona pandemic. However, in terms of hardware, new displays are required due to excessive power consumption, lack of visibility in sunlight, and continuous operating expenses. Since the e-paper display does not require a light emitting device therein, it is advantageous to solve above problems. In addition, it has the advantage of consuming power only when converting an image due to bistability, so it is suitable as hardware that implements images rather than moving pictures. Currently, one of the most successful examples of commercializing e-paper displays is ESL devices. According to a recent market study, the market for large-sized panels larger than 10 inches has grown at an annual rate of 21.6%, and the market is expected to exceed 30% by 2026. It is judged that it will be relatively easy to apply the roll-to-roll technology, which is currently developing the technology applied to OLED, to the e-paper display. Therefore, mass production technology and market expansion for ESL panel enlargement are expected, and a new market is also expected to be formed at the same time. New markets will be traffic signs, public displays, billboards, façades, kiosks, digital signage, and so on.