Browse > Article
http://dx.doi.org/10.21289/KSIC.2022.25.6.1029

Market Trends of Public Display System and Role of ESL Device  

Kim, Young-Cho (Department of Electronic Enginering, Chungwoon University)
Publication Information
Journal of the Korean Society of Industry Convergence / v.25, no.6_2, 2022 , pp. 1029-1036 More about this Journal
Abstract
The traditional outdoor advertising market has been stagnant recently, but the digital advertising market has been steadily increasing, and the digital signage market has been expanding despite the recent corona pandemic. However, in terms of hardware, new displays are required due to excessive power consumption, lack of visibility in sunlight, and continuous operating expenses. Since the e-paper display does not require a light emitting device therein, it is advantageous to solve above problems. In addition, it has the advantage of consuming power only when converting an image due to bistability, so it is suitable as hardware that implements images rather than moving pictures. Currently, one of the most successful examples of commercializing e-paper displays is ESL devices. According to a recent market study, the market for large-sized panels larger than 10 inches has grown at an annual rate of 21.6%, and the market is expected to exceed 30% by 2026. It is judged that it will be relatively easy to apply the roll-to-roll technology, which is currently developing the technology applied to OLED, to the e-paper display. Therefore, mass production technology and market expansion for ESL panel enlargement are expected, and a new market is also expected to be formed at the same time. New markets will be traffic signs, public displays, billboards, façades, kiosks, digital signage, and so on.
Keywords
Digital Signage; Display; ESL; Electronic Paper; Panel Size;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Li, Luhai, "The microcapsule process & application in electronic paper," J. function materials, vol. 35, no. 4, pp. 407-409, (2004).
2 유승철, 민지원, 황혜영, "한국 디지털 사이니지 연구의 어제와 오늘," 한국컨텐츠학회 논문지, vol. 16, no. 10, pp. 745-757, (2016).
3 김창훈 방광석, "차세대 디지털 사이니지의 발전방향," 산업클러스터학회 논문지, vol. 4, no. 1, pp. 51-61, (2016).
4 한국옥외광고센터, "2020 옥외광고통계," 한국옥외광고센터 보고서.
5 안형진, 김영조, "전기영동 디스플레이에서 전자잉크의 전류특성 및 평가,"한국전기전자재료학회 논문지,vol. 33, no. 1, pp.31 - 36, (2019).
6 이주원, 김영조, "격벽형 전자종이의 하전입자필터링 방법 및 구동조건에 따른 응답시간 및 반사율 분석," 한국전기전자재료학괴 논문지, vol. 33, no. 6, pp. 475-482, (2020).
7 MAGNA global, "MAGNA global advertising forecast," (2020).
8 한국옥외광고센터, "2021 옥외광고통계," 한국옥외광고센터 보고서.
9 이상일, 홍연찬, 김영조, "투명 디스플레이로서 활용가능한 다수전극형 전자종이 필름 제안,"vol. 32, no. 4, pp.295-300, (2019).
10 송진석, 김영조, "싱글입자-마이크로캡슐형 전자종이의 셀갭 차이에 따른 구동특성 평가," 한국전기전자재료학회 논문지, vol. 29, no. 8, pp.518 - 523, (2015).
11 황인성, 김영조, "탄소나노튜브 전극을 이용한 플렉시블 반사형 디스플레이의 구동특성," 한국전기전자재료학회, 제 25권, 제 6호, pp.451-455, (2012).   DOI
12 Dong-Jin Lee, Byung-Eun Park, and Young-Cho Kim, "Color Realization of Reflective Electronic Display using Particle-Moving Method," J. Display Technology (IEEE), vol. 8, No. 9, pp.534-538, (2012).   DOI
13 Dong-Jin Lee and Young-Cho Kim, "Stability of Particle Movement in Reflective Electronic Displays by Ana lysis of the Response Time," J. Display Technology (IEEE), vol. 9, No. 12, pp.972-976, (2013).   DOI
14 Dong-Jin Lee, Yoo-Mi Oh, Sun-Woo Park, Byung-Eun Park, and Young-Cho Kim, "Improvement of Electric and Optical Properties of a Reflective Electronic Display by Particle-Moving Method," J. Display Technology (IEEE), vol. 8, No. 6, pp.361-365, June (2012).   DOI
15 Mordor Intelligence, "Mordor Intelligence Report 2020," (2020).
16 marketsandmarkets, "Electronic Shelf Label Market with COVID-19 Impact," Report of marketsandmarkets.
17 윤재웅, 박승구, 문성철, "전기가변 고분자 소재를 이용한 응용소자," 전자통신분석 논문지, vol. 34, No. 4, pp.108-116, (2019).
18 정은, 김성진, 조성민, "롤투롤 공정을 통한 유기조명 및 디스플레이 생산기술 개발 현황," 진공학회 논문지, vol. 4, no. 3, pp. 24-28, (2017).