• 한국전자거래학회지
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• 제16권4호
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• pp.283-299
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• 2011

본 연구에서는 태스크-기술 적합 이론에 기반하여 TV홈쇼핑, 인터넷 쇼핑, 브로드밴드 응용(IPTV) 등 3개의 가상 쇼핑 채널에 대한 소비자 선호에 영향을 주는 적합요인을 탐색하였다. 적합 요인 탐색은 오프라인 대비 웹에서 제품 구매 시 불확실성에 가장 큰 영향을 주는 품질 파악 관점에서의 제품 분류 유형인 quasi-commodity, look and feel 제품, 그리고 look and feel with variable quality 제품 등 3개의 제품군 별로 차별화하였다. 이론적으로 도출한, 3개의 가상 쇼핑 환경에서 3개의 유형별 제품을 구매할 때 소비자의 채널 선호에 영향을 주는 적합 속성에 대한 검증은 서베이 데이터를 이용해 단계별 회귀분석 기법을 적용하여 실증적으로 분석하였다. 또한 ANOVA와 Duncan 사후 분석을 통하여 3개의 가상 채널과 제품 유형 별로 적합 속성의 상대적 중요성을 비교 분석하여 시사점을 제시하였다. 본 연구를 통하여 3개의 가상 쇼핑 채널이 기반하고 있는 미디어 기술과 다양한 제품 구매 태스크의 적절한 매칭을 위한 4가지 주요 적합 속성과 상대적 차별성이 파악되었으며, 본 연구결과는 디지털 융합 기반 쇼핑 채널 설계에 유용한 시사점을 제공할 수 있다.

• 디지털융복합연구
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• 제19권7호
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• pp.313-318
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• 2021

본 연구는 중고거래 온라인 플랫폼 중 국내 대표 서비스인 당근마켓과 번개장터를 중심으로 보안 관련 서비스에 관한 사용자 경험을 측정하는 데 목적이 있다. 모바일 애플리케이션을 이용한 태스크 실험과 설문조사 및 심층인터뷰를 진행하여 정성적, 정량적 연구를 진행했다. 연구 결과 현 중고거래 플랫폼 내의 안전성과 보안성 관련 서비스를 사용자들이 더욱더 쉽게 인지 할 수 있도록 적극적인 인터페이스가 필요하고, 판매자에게도 이익 실현이 이루어지는 거래방식이 필요하며, 보안성을 강화하기 위해 제공되고 있는 서비스 또한 지속해서 그래픽(Graphic) 요소의 시인성을 높여야 한다. 이 연구는 구매자가 판매자가 되는 C2C 형태의 플랫폼에서 보안성 측면을 고려한 안전한 중고거래 플랫폼의 지속적인 발전에 도움이 될 것으로 기대한다.

• 디지털산업정보학회논문지
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• 제8권4호
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• pp.217-230
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• 2012

To look at Korea trade environment, as increasing the quantity of goods transported in North-East Asia and deepening national competitive, information-oriented logistics environment is needed. That means it is automated work process and can provide value-added service. To do this, logistics business can be efficiently handled through "Electronic Means for the Clearance of Ships" and electronically data processing. Also, by increasing the risk of international terrorism, regulation regarding to logistics security has strengthened around the advanced country, such as USA and EU, etc. or international organization, such as IMO, ISO, etc.. Furthermore, because trade and logistics environment is changing and security becomes more important in logistics area, movement or status information of goods within the port or in entry in/out becomes more and more be needed in real time. In case cross-border logistics activities, international cooperation or agreement between countries is very important. However, different opinions much happened on defining the interface. If to follow one format or type using at a specific country or organization, it was occurred to difficulty in respect of interoperability as well as additional costs or time. Therefore, this paper proposes common interface model to exchange information for the efficient global SCM for using by the output of Korea R&D project, "National Logistics Standardization System Development".

• 디지털융복합연구
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• 제3권2호
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• pp.59-71
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• 2005

Nowadays, it is not unusual to buy and sell goods, service and information through the internet. As a result of rapid development of Information Technology(IT), business through the internet can be done without time Limitations, place restrictions and product limitations. However, internet shopping has been restricted a lot due to the need for physical connections to the internet in order to search for information and order what we want, and this is one of the biggest problems to the busy people of the 21st century. Therefore it is very natural to use mobile phones to do shopping through wireless internet easily and conveniently whilst on the move. The purpose of this research is to find out characteristics of mobile phone users in UK, Japan and Korea and 1) main aims of the mobile phone use, 2) reasons for ease of use of mobile phones, 3) favourite types of a mobile phone, 4) psychological stability of mobile phone users, 5) problems of mobile phone use, 6) purchase goods/services via mobile phone in the future. The research method used is questionnaire survey The research results will suggest how to take actions to promote mobile commerce in the future.

• 한국실내디자인학회논문집
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• 제23권4호
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• pp.190-200
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• 2014

The domestic distribution environment of electronic goods has been placing more emphasis on securing each company's own interests and maintaining the existing customers as the most important purpose of marketing due to the change in consumption environment, the excessive cutthroat competition between retailers, the saturated number of branches for each company, weak revenue structure and declining competitiveness. In addition, the target of marketing has been shifted to specific consumers and the concept of a consumer is sub-divided into a "user" of a product and a "shopper" who buys a product. The purpose thereof is to increase the in-store purchase rate by analyzing the psychology and behavior of a shopper who actually visits a store for purchasing a product. Thus, the purpose of this study is to identify the correlation between the buying behavior of a shopper and product display based on "Digital Plaza" among the domestic electronic goods brand shops, which is selling products at various prices. This study is meaningful since it is utilized as data to plan store display for promoting purchase.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.129-136
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• 2023

In this paper, we describe a rule-based risk classification algorithm to perform Risk-based Inspection (RBI) on imported goods at customs. The RBI system is a method to automatically select which cargos have to be inspected and manage potential risks in boarder. In this study, we designed a rule-based risk classification algorithm for RBI solutions and implemented them using the Svelte web application framework. The risk classification algorithm proposed in this paper uses different indicative risk factors such as HS code, country of origin, importer's reliability, trade relationships, and logistics routes to classify cargos into Green, Yellow, and Red channels. To achieve this, we assigned risk categories to each risk factor and randomly generated risk scores within a specific range for each risk category. This system is expected to contribute to the increased efficiency of customs operations and protect public safety by minimizing the risk of imported hazardous materials.

• 디지털융복합연구
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• 제10권7호
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• pp.115-121
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• 2012

본 연구는 소비자들이 왜 위조명품을 구매하고 사용하는가에 대한 의문을 해결하고자 하였다. 이를 위해 소비자들이 위조품을 사용하면서 느낀 혜택이나 이익이 무엇인가? 또한 위조품을 사용하면서 느낀 손실이나 불만족은 무엇인가? 에 대한 선행연구 결과를 토대로 위조품 사용동기, 사용혜택 및 사용손실 요인을 알아보고 이러한 위조품 사용행동과 관련된 동기, 혜택 및 손실 요인 각각이 위조품 제품태도와 구매의도에 어떠한 영향을 미치는 가를 확인하였다. 연구결과 첫째, 위조품 사용동기요인은 과시성, 경제성, 만족감, 실용성이다. 위조품 태도에는 과시성과 품질 동기가 유의미한 영향을 미쳤으며, 위조품 구매의도에는 경제성, 만족감 및 품질동기가 유의미한 영향을 미쳤다. 둘째, 위조품 혜택요인은 개인적 혜택과 경제적 혜택으로 나타났다. 위조품 태도에는 개인적 혜택요인이 유의미한 영향을 미치는 것으로 나타났으며, 위조품 구매의도에는 경제적 및 개인적 혜택이 유의미한 영향을 미쳤다. 셋째, 위조품 손실요인은 개인적손실, 품질손실, 물질적손실 및 사회적손실으로 나타났다. 위조품 태도에는 유의미한 영향을 미치는 요인은 없으며, 구매의도에는 사회적 손실 요인이 유의미한 영향을 미쳤다. 이러한 연구결과는 소비자의 위조품 사용행동에 대한 심층적 이해를 통해, 향후 위조품 사용을 줄이는 캠페인에 활용할 수 있는 자료를 제공해 줄 것으로 기대한다.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.323-328
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• 2020

This study aims to analyze the changes in purchasing decisions in conducting transactions using cash and digital payment systems. Cash payment systems are very different from digital payments because they no longer use banks as intermediaries for transactions. The scope of this study is to determine the differences that take place with purchasing decisions using digital payment systems with OVO Indonesia smart applications. By using the paired T-test sample test method and testing the regression class assumptions, it is expected we will document the comparison between cash and digital payment systems as regards changes in consumers' buying interest behavior towards goods. Data is obtained by purposive sampling using special characteristics for smart application users. The results show that digital payments are developing very quickly, but cash payments still dominate due to the unavailability of complete facilities and infrastructure to support digital payment systems other than in cities. This study illustrates that digital payments have not been able to completely change consumer buying behavior in large numbers, but the main finding in this study is an increase in the percentage of digital payment usage to the online market, due to the many conveniences provided in OVO smart applications.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.311-317
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• 2022

The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

• 한국IT서비스학회지
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• 제22권1호
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• pp.15-27
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• 2023

As the number of users of the Metaverse platform increases and virtual assets in the Metaverse can be converted into reality, various commercial trading activities are occurring within the Metaverse. Considering that users can earn profits through selling digital products and the profits can be converted into fiat money or virtual assets, the commerce activities within Metaverse are similar to existing e-commerce. However, due to the peculiarity of transactions performed in Metaverse platform, the current legal system is insufficient to apply to Metaverse commerce, and many researches have been conducted for this purpose. But, regulatory research on NFT(Non-Fungible Token) digital products that can be applied to all types of physical products is inadequate. Therefore, This study investigated the types of digital products commerce in Metaverse, investigated the issues of commerce transactions related to NFT digital products and the regulations related to them. Based on this, research results can be used as the development direction of NFT digital products trading and consideration of related policy to protect NFT digital products.