• Journal of Digital Contents Society
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• v.19 no.5
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• pp.861-870
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• 2018

The purpose of this paper was to evaluate the mediating effect of occupational engagement on the relation of college students' character strength on career adaptability. In order to accomplish the purpose of this paper, the subjects were students majoring in Multimedia content at University in Pusan, Instruments used in the research were as follows: Career Adapt-Ability Scale(CAAS), Korea-Adapted Virtue Inventory of Strength(K-AVIS), and Occupational Engagement. The results of this research were as follows: First, Male college students had higher degree of career adaptability than female students. Second, sub-factors of character strength had significantly effected on career adaptability. Finally, occupational engagement moderated partially on the relation between career adaptability and character strength.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.199-210
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• 2020

The objective of this study was to identify generational difference of work value and job engagement. Total 256 nurses participated in Korea. Analysis of variance(ANOVA) was conducted to investigate the generational differences of work value and job engagement and factors of work values influencing to job engagement was identified by multiple regression analysis. Nurses considered financial benefits, job security, and work environment as the most important thing and autonomy, possibilities of promotion, and contribution to society were considered less important in their work life. Y and Z-generation nurses respected more to interests at work and time availability for private life than X-generation in work life.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.1-11
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• 2019

The purpose of this study is to investigate factors influencing educational performance and mediating effects of learning presence in the university flipped learning classroom. For achieving this purpose, self-regulation, learning presence, and collaborative preference were selected as learner variables, and perceived academic achievement and learning engagement were selected as variables for educational performance. To investigate causal relationships among the variables, 39 university students who took 16 week course flipped-learning class participated self-reported survey. Collected data were analyzed by multiple regression and mediation analyses. The results were as follows: first, learning presence and self-regulation affected learning engagement, and moreover, the learning presence mediated between self-regulation and learning engagement. Second, only learning presence affected perceived academic achievement. Therefore, various strategies for effective flipped learning should be considered, and well-designed classroom activities that can promote learners self-regulation, learning presence, and learning engagement are needed to successful flipped learning.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.291-299
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• 2022

This study was to verify the effect of the supervisor's abusive supervision on turnover intention and the mediating role of emotional stress and work engagement in the process. The online survey was conducted on 317 employees and the data were analyzed through SPSS Macro and bootstrapping. The results are as follows: the correlation between abusive supervision, emotional stress, work engagement and turnover intention was confirmed to be statistically significant, and dual mediating effect of emotional stress and work engagement was statistically significant. This study showed meaningful results on the path of the abusive supervision and turnover intention. Further studies with longitudinal method and in-depth studies on factors influencing pathways will be needed to verify substantially the dual mediating effect.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.221-226
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• 2022

The purpose of this study is to explore the differentiated motivations of users of live commerce by focusing on the entry into untact consumption culture. In addition, we intend to verify the mediating effect of engagement in the relationship between the motivation and attitude of live commerce use. As for the research method, an online survey was conducted targeting live commerce users, and 245 valid samples were used for analysis. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and mediation regression analysis were performed. As a result of the analysis, the motivation for using live commerce was derived from four factors: Enjoyment of interaction, Substitutability of personal examination, Need for community, Trend setting. And Engagement was found to have a significant effect on attitude. Finally, engagement was found to have a partial mediating effect in the relationship between the motivation and attitude of live commerce use. The research results will provide implications for understanding non-face-to-face consumption culture and establishing effective strategies for the live commerce industry in the future.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.497-505
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• 2022

This study aimed to investigate the effect of Grit and positive psychological capital on job engagement in general hospital nurses. Participants were 159 nurses working at General Hospital in Gangwondo Province and data were collected from April 9 to 21, 2020. Data were analyzed by t-test, one-way ANOVA, Pearson's correlation coefficient, and hierarchical multiple regression using SPSS version 24.0. Job engagement was correlated with perseverance efforts and positive psychological capital. The factors influencing job engagement were self-efficacy (β=.23, p=.029) and optimism (β=.28, p=.001) with 41.8% explanatory power (F=12.34, p<.001). Therefore, in order to improve job enthusiasm, further study is necessary to develop and apply the positive psychological capital improvement program and identify its effect.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.1-12
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• 2018

The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.1-10
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• 2013

Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.

• International Journal of Contents
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• v.15 no.4
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• pp.89-96
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• 2019

This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.33-39
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• 2012

The purpose of this study is to investigate the effect of SNS(Social Network Service) on individual learning performance. To do this, we distribute and collect data by using a survey method. Research results suggest that online social networking engagement and acculturation have an effect on interaction quality with professors. Interaction quality with professors influences individual learning performance as well as collaborative learning. The conclusion and implications are discussed.