• Journal of Digital Convergence
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• v.10 no.7
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• pp.85-92
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• 2012

To the development of IT technologies, online shopping is implemented in various forms ranging from desktop environment to smartphone, and also variety of items are being sold. In addition, various type of online sales from that can not seen in offline like sales a one products per one day. In this type of sales, competition is extremely intensified and among those in the differentiated features are hold competitiveness. In this paper, we design and develop the site that adopts the online marketing technique - sale only one kind of product a day for increasing the sales revenue. To do this, in traditional commercial sites, we develop the marketing strategy, and information placement is emphasized site based on analysis of the daily product site planning and so that costumers are concentrated the products that did not interested. Though which customers to target specific items one day for some items and increasing publicity would help the sales increase is expected.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.97-104
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• 2019

Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.127-133
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• 2019

A callable product is one of service derivatives using options to generate demand and reduce risk. This paper compares two booking admission controls for callable products, the online and the batch admission controls. To this end, the paper computes the optimal booking policy by using the backward dynamic programming and the stochastic optimization method. Intuitively, the provider should outperform under the batch control by utilizing demand information. The contribution of the paper is to show that the two controls are equivalent in terms of the booking strategy and the expected profit, which enables the provider to keep its current control method. The paper develops the closed-form solutions for the three fare classes. The future work is to extend the result to the model with complicated fare structures.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.345-351
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• 2017

The international status of the Korean language has been elevated as the demand for studying the language among foreign students has grown sharply over the past few years. Unfortunately, foreign students face difficulties in learning the language, conflicts are also deepening between Korean and foreign students. Using Erin Sander's design research spiral, this paper investigates foreigners' Korean language learning experiences, identify the main cognitive and affective factors influencing their learning process. Research findings collected with the design analysis revealed needs and insights that offer opportunities relevant specifically for the conception, design and development of new products and services related to Korean language learning.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.241-252
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• 2016

The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.129-137
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• 2013

Increasingly important UI(user interface) on the digital media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact smartphone UI experience, this product attitudes and purchase intentions you want to check. First, the findings of the smartphone UI experience influence on product attitudes of the smartphone was confirmed. Second, the smartphone's UI experience was confirmed also in the purchase of smartphones that partially affects. Finally, attitudes were identified as affecting the purchase of products for smartphones. The results of this study, the strategies suggest the need for consideration of future marketing strategy for smart phones smartphone's UI experience. Especially valuable experience for the smartphone-focused marketing strategy, such as the administration of post-A/S system, ie, around experience than are necessary. Finally, in order to improve the consumer's purchase decision more than anything that can enhance the positive attitude of consumers for its products marketing strategies are necessary.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.359-366
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• 2017

As the quality of life increases and the aesthetic value of the product is emphasized, it tend to consider the sensitivity of consumers in designing goods. The importance of storytelling is becoming more prominent as the purchasing factor of products shifted from the center of the product to emotional of products. In this paper, the purpose of developing emotional marketing craft design using storytelling is to understand the storytelling concept and analyze the case of craft design using storytelling. Craft is an easy-to-value or aesthetic value of the goods in the fields of design, diversity and originality can be pursued and has unlimited potential. Now, in addition to the semantic value of expressive values with a consumer sensibility needs requires the development of this research craft crafts design industry has established itself as a high value-added industry could do more to take advantage of the Foundation.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.91-103
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• 2015

To increase the competitiveness of domestic manufacturers products, CAE system, process and fast delivery of development information and implementation of retrieval system introduced for manufacturers is necessary situation For this purpose, this study analysed instance to build integrated design simulation system that provide design automation, modular design, design standards, automation of quality verification and design knowledge. Also, we discuss that improve design of the new product and increasing the satisfaction of our customers. Completed development of simulation systems are the basic steps, and pilot operation about new product. During pilot operation, the systems is improved. Through this process, the experimental data accumulated to increase the effectiveness of the simulation, and improve the utilization. Therefore, this study have many theoretical, practical value for growing global company.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.201-208
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• 2015

Recently computer, smart phone, medical devices, etc has become used in a variety of environments as the application fields of IT products have become diversification. Attack case of abuse of software security vulnerabilities is on the increase as the application fields of software have become diversification. Accordingly, secure coding program is of a varied but history management, updating, API module to be vulnerable to attack. Thus, this paper proposed a materialization of CMS linked system to enable check the vulnerability of the source code to content unit for secure software development, configuration management system that interwork on the transmission module. Implemented an efficient coding system secure way that departmentalized by the function of the program and by analyzing and applying secure coding standards.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.159-167
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• 2020

This study was intended to examine how the job stress of enterpriser affects decision quality when they make rational decision making, and to empirical analysis on whether decision quality can be enhanced through corporate network and absorption capacity. For this purpose, 356 survey data were collected from small business enterpriser and analyzed using SPSS v.25 and AMOS v.24. Studies have shown that among job stress, challenging stress has positive(+) influence on decision quality, disturbing stress has negative(-) influence on decision quality, and both corporate network and absorption capacity have positive(+) influence on decision quality. In addition, challenge stress and hindrance stress have been shown to have a positive(+) influence on decision quality through corporate network and absorption capacity. These findings confirmed that the challenge factors of job stress had a positive effect on decision quality, and confirmed that the corporate network and absorption capacity were important factors in enhancing decision-making products. As such, conclusions were discussed and implications and directions for follow-up studies were presented.