• Title/Summary/Keyword: development strategy

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A Study on the Marketing Strategy of Organic Products in Europe - Germany, Swiss, Austria- (유럽의 유기농 마케팅 전략에 관한 연구 -독일, 스위스, 오스트리아를 중심으로-)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.14 no.3
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    • pp.287-303
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    • 2006
  • This paper describes the market development and marketing strategy of organic products in European Union(EU), where organic products market has grown rapidly due to a variety of factors. According to several surveys environmentally friendly agricultural products widely meet consumers demand, but the corresponding market share in Korea is less than 4.0%. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefor aims at investigating the implications of the marketing strategy and image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the result refer to Germany, Swiss, Austria.

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Children's Emotional Response, Emotion Regulation Strategy and Emotion Regulation Effect: Relationships among the Emotion Regulation Strategy, Emotion Regulation Effect and Psychological Well-being (아동의 정서반응 유형, 정서조절 전략 및 효과 탐색: 정서조절 전략 및 효과와 심리적 안녕감간의 관계)

  • Lee, Hae-Lyon;Kim, Kyong-Yeon
    • Journal of the Korean Home Economics Association
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    • v.44 no.7 s.221
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    • pp.99-111
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    • 2006
  • This study was conducted to investigate children's emotional response, emotion regulation strategy, and emotion regulation effect (regulation effect of strategies), and to determine the relationships among emotion regulation strategy, emotion regulation effect and children's psychological well-being in anger, (ear, and disappointment situations. Emotion regulation strategy recomposed four strategies through factor analysis based on the children's direct answers to the question inquiring on the method used to regulate anger, fear, and disappointment. A total of 359 elementary school children in glades 5 or 6 selected one strategy use to regulate anger, fear, and disappointment. The effect of that selected strategy were estimated. Psychological well-being is evaluated by a questionnaire. The results of this study showed that most of elementary school children used the attention evocation strategy to regulate anger, fear, and disappointment, and this strategy was confirmed to be the most effective. Children's psychological well-being was associated with only emotion regulation effect in anger, fear, and disappointment situations.

A Strategic Study on Development Processing and Master Plan of the OMT in Korea (한국 정형도수치료의 발전 과정과 미래에 관한 정책연구)

  • Kim, Ho-Bong;Park, Ji-Whan
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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    • v.10 no.1
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    • pp.43-55
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    • 2004
  • This thesis is designed to discuss the development of the Korean Academy of Orthopedic Manual Therapy and establish a development strategy for the future. The development has been achieved with the enthusiasm and interest of physical therapists from all over the country over the past 10 years since the establishment and the Academy has been receiving attention from the medical part. The Korean Academy of Orthopedic Manual Therapy will develop a variety of training programs for the research and development of orthopedic manual therapy and will establish a development strategy and master plan for the future in order to lay a foundation for orthopedic manual therapy.

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Factors influencing New Products Development in High-tech Industry: A Cross-National Study (하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구)

  • Chung, In-Keun;Kwak, Soo-Il;Birnbaum-More, Philip H.
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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An empirical study of the Strategy Development and Deployment effects on the Hospital Management and Hospital Performance (병원전략의 수립과 전개가 병원의 경영과 병원의 성과에 미치는 영향에 관한 연구)

  • Moon, Jae-Young
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.57-63
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    • 2015
  • The objective of this research is to find out how strategy development and deployment effect on patients satisfaction, employee satisfaction, and work process in Korean hospitals. Previous researches suggested when establish a strategy had to reflect internal ability which are work process, employee satisfaction and others and external ability which are patients satisfaction and others. As a results, strategy development positive influence on patients satisfaction, employee satisfaction and work process, and strategy deployment positive influence on patients satisfaction, employee satisfaction and work process as well. Patients satisfaction positive influence on hospital performance and work process influence on hospital performance but employee satisfaction is not.

An Analysis of Structural Relationship between Technological Innovation Capability, Collaboration and New Product Development Performance in Small & Mid-sized Venture Companies (중소벤처기업의 기술혁신역량, 협업, 신제품개발성과 간의 구조적 관계 분석)

  • Lee, Rok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.185-195
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    • 2020
  • This study is intended to determine that there is a casual relationship between technological innovation capability and new product development performance in small and mid-sized venture companies, and that the introduction of collaboration as a means to step up technological innovation capability will improve new product development performance. To achieve this, a survey was carried out to employees who are engaged in R&D work for small and mid-sized venture companies based in Korea, and the results were analyzed by regression analysis. The findings showed that technology strategy, technology learning and open innovation belonging to technological innovation capability in small and mid-sized venture companies had an effect on new product development performance. In other words, the selection of collaboration as a wider array of core strategies on new product development performance showed that collaboration was a strategy affecting new product development performance. In addition, the moderating role of technological innovation capability in boosting new product development performance through the introduction of collaboration showed that common collaboration had a positive effect on stepping up technology strategy, and collaboration as a core strategy had a positive effect on the size of new product development performance by strengthening technology strategy and open innovation.

Development of Recall, Organizational Strategic Behavior, and Meta-Memory in Children : A Microgenetic Study of Utilization Deficiencies (아동의 조직화 책략에서의 회상, 책략행동, 메타기억수준의 변화 : 이용결여에 대한 미시 발생적 연구)

  • Shin, Hye Eun;Choi, Kyoung Sook
    • Korean Journal of Child Studies
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    • v.22 no.3
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    • pp.31-48
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    • 2001
  • This study was designed to examine various patterns of developmental change in children's recall, strategic behaviors, and meta-memory with a sort-recall task in relation to utilization deficiencies. Memory tasks consisting of 18 pictures were presented individually to 48 seven-year-old children in each of 7 sessions. Sessions 1 and 2 were baseline; Sessions 3 and 4 were for strategy training, including the organization group, the self-regulation group, the organization/self-regulation group and control group. Sessions 5, 6, and 7 were unprompted tests of strategy maintenance. Results showed significant differences between the 4 groups in their recall, strategy repertories and strategy evaluation. Findings were discussed in terms of the analysis of memory strategy and memory development.

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A Study on the Competitive Strategies and Construction Environments of Information Systems to Enhance the Performance of Hospital Information Systems (병원정보시스템 성능 개선에 영향을 미치는 경쟁전략과 정보시스템 구축환경에 관한 연구)

  • Kim, Sung-Eon;Kang, Dong-Jin
    • Asia pacific journal of information systems
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    • v.10 no.1
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    • pp.141-164
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    • 2000
  • Nowadays, domestic hospital business is under the great threat from the environmental changes caused by the entrance of foreign hospitals and the technical changes related to information systems. In such a situation, to enhance the competitive edge of a hospital, it is needed to set up a competitive strategy and to construct an efficient information systems to back up the competitive strategy. If the hospital information systems(HIS) is consistent with a competitive strategy backing up, the competitive force of a hospital will be enhanced. For this respect, the influence of the competitive strategy and HIS construction environments on the performance of HIS was examined. The results suggested that if a HIS should be newly constructed or should be restructured, it is necessary to select construction environments of HIS such as physical environments, development methods and development tools to support functional strategy effectively based on the competitive strategy adopted by a hospital.

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A Study on Marketing Strategy through Comparison of Fashion Industry Development Process Between Korea and Japan (한국·일본의 패션산업 발전과정 비교를 통한 마케팅 전략 연구)

  • Lee, Ho-Jeong
    • Fashion & Textile Research Journal
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    • v.5 no.4
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    • pp.351-362
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    • 2003
  • To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

Strategy Development for Cultural Tourism Contents account to Ginseng (인삼을 활용한 문화관광콘텐츠 개발전략)

  • Lee, Yk-Soo
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.206-212
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    • 2008
  • In spite of the element that tourism contents are importance for tourism activation attract attention that I took the culture sightseeing contents development strategy that utilized Ginseng. A basic course of contents development is the element which is well-being to be able to let you increase health and high value-added article development. A development strategy must be accompanied with a story in representative well-being and must develop the contents that can be full of character of multipurpose not a story for an article and in consideration of a last article form and develop feasible contents. Lastly, direct profit and participation must be guaranteed by local inhabitants.