• 한국의류학회지
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• 제29권1호
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• pp.58-67
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• 2005

This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.

• 한국소성가공학회:학술대회논문집
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• 한국소성가공학회 1997년도 춘계학술대회논문집
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• pp.233-239
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• 1997

The effect of the cross-rolling on the evolution of the deformation texture and the subsequent annealing texture was studied in 5182 aluminium alloy. The orientation density near {011}<110>. The weak ${\beta}$-fiber orientations in the deformation texture lead to the randomization of the annealing texture, whereas the strong ${\beta}$-fiber orientations lead to the strong Cube orientation in the annealing texture. The development of the strong rotated Cube orientation in the annealing texture seemed to be related with the decrease in the R-value.

• International journal of advanced smart convergence
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• 제9권3호
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• 한국치위생학회지
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• 제20권2호
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• pp.189-196
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• 2020

Objectives: This study aims to investigate the impact of clinical dental hygienists on customer orientation and prepare basic data for the rational and efficient human resource management of dental hygienists. Methods: A self-reported questionnaire was completed by 220 dental hygienists from July 7 to August 8, 2019. Data were analyzed using the IBM SPSS Statistics 22.0 program with a significance level of 0.05. Results: The customer orientation of clinical dental hygienists was 4.09, internal marketing was 3.10, organizational citizenship behavior was 3.97, and self-efficacy was 3.91. The variables that most influenced their turnover intention were those related to organizational citizenship behavior. These factors showed a 28.8% variance among dental hygienists. Conclusions: This study recommends the development and application of a program that enhances dental hygienists' customer orientation, recognizes them as internal clients, and improves dental productivity.

• 가정과삶의질연구
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• 제25권4호
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• pp.1-16
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• 2007

The purpose of this study is to examine adolescent future orientation in relation to education, work and career, and marriage and family. This study also explores the effects of adolescent future orientation in relation to their psychosocial characteristics: self-esteem, self-control, scholastic performance, and sexual permissiveness. Data were collected from 345 students in the second grade (male: 166, female: 179) of two middle schools in Seoul, Korea. Scale for adolescent future orientation was formulated based on literature review. The major findings of this study were as follows. Adolescents were found to be more future-oriented in the areas of work and career and in the area of marriage and family than in the area of education. Several hierarchical multiple regression analyses were also performed to examine the contribution of socio-demographic characteristics and future orientation to predictions of adolescent psychosocial characteristics. This study found that adolescent future orientation significantly predicted their self-esteem, self-control, and scholastic performance, while having no significant influence on sexual permissiveness.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.192-199
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• 2017

본 연구는 호텔직원의 성장욕구와 직업존중감이 고객지향성에 미치는 영향과 심리적 주인의식이 직원의 고객지향성의 관계에 미치는 매개효과에 대해 연구하였으며 서울지역에 소재한 특급호텔 직원을 대상으로 실증분석을 시행하였다. 그 결과, 직원의 성장욕구와 직업존중감이 고객지향성에 유의한 영향력이 있고 심리적 주인의식이 직원의 성장욕구와 직업존중감과 고객지향성의 관계에 완전한 매개효과를 미치는 것을 확인하였다. 이러한 연구결과를 바탕으로 호텔 인사담당자를 위한 직원관리에 대한 이론적 의미와 시사점 그리고 향후연구방향을 제시하였다.

• 유통과학연구
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• 제19권6호
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• pp.5-19
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• 2021

Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

• 유통과학연구
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• 제11권10호
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• pp.37-45
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• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• 기술혁신학회지
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• 제9권4호
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• pp.688-714
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• 2006

본 연구는 정부 출연 연구기관에 종사하는 연구원들의 경력지향성에 관해 실증적으로 분석하였다. 구체적으로 연구원들의 경력지향성에 영향을 미치는 요인으로 나이, 과제경험, 그리고 조직 경험을 고려하였다. 또한, 경력지향성 차이에 따른 업적평가에 대한 선호, 향후 희망직장이나 산학연협력에 대한 참여의사 등에 대해 검토하였다. 373명의 연구원에 대한 분석결과, 정부 출연 연구기관의 연구원들은 연구 전문가 이외에 다양한 경력경로에 대한 선호를 갖고 있는 것으로 나타났다 특히, 직급이 올라가고 나이가 들면서 프로젝트 경력경로와 기술사업화 경력경로에 대한 선호가 높아지고 있음을 알 수 있다. 또한, 연구원들의 경력선호도는 연구소의 미션과 수행하고 있는 과제의 성격에 따라서 달라짐을 알 수 있었다. 끝으로 이러한 연구결과에 따른 정책적 시사점을 제시하고, 향후 연구방향과 이 연구의 한계점에 대하여 논의하였다.

• 유통과학연구
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• 제11권6호
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• pp.81-89
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• 2013

Purpose - The market orientation of a manufacturer is a very critical competitive advantage factor in the development of new markets and the sustainability and maintenance of existing ones, achieved through the design of customer-oriented products. This is recognized as a virtuous circle, in which firms grow by means of promoting quality management. However, though market-oriented activities are important in management and operations, they seem to be promoted mainly by large-scale enterprises rather than by small- and medium-scale firms, the latter having invested relatively few company resources. Furthermore, few studies and analyses have examined how market orientation relates to the expansion of quality programs within organizations or with business performance; the market orientation and customer-orientation concepts are mixed together when both are used in research. Given the current market situation in which the servitization of manufacturing firms is rapidly expanding, this study's analysis of the effect on market orientation of manufacturers is a significant contribution. From this perspective, this study has several objectives. First, is to analyze and suggest the relationship between market orientation and quality management activity for manufacturers, focusing on three sub-activities: products, process, and quality management activities. Second, it is intended to identify correlation between manufacturers' market oriented activity and their management performance and then to analyze how market orientation affects business performance. The results of a number of prior studies on the correlation between market orientation and management performance have indicated that market orientation does affect management performance. Third, this study also investigates whether any differences in the relationship among market orientation, quality management activity and business performance occur according to company size. The results are used to present operational suggestions for large- and small- and medium-size firms. Research design, data, methodology - This study seeks to analyze and identify the causal features of the organic relationship among market orientation, quality management, and management performance for Korean manufacturing companies using three years (2005-2007) of market orientation, quality management, and business performance data. Subsequently, structural equation modeling was used to analyze the causal features of related factors and it aims to identify the features of market orientation, quality management, and business performance. Results - The analysis examined how market orientation affected the quality management and management performance of 159 smalland medium-size companies. In particular, enterprise quality management was analyzed in relation to management performance with a focus on activities such as leadership, measurement and improvement, quality control, cost management, and process management. Conclusions - The result of the analysis show that market orientation significantly affected all of the quality management activities and that market orientation in turn significantly affected organizational performance. The result of analysis indicate that quality management activities have a significant effect on quality control and cost management.