• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.107-127
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• 2006

Understanding characteristics of Internet businesses from cross-cultural perspective could offer valuable insights on developing business strategy and policy. This work is concerned with revealing divergence and convergence of Internet business models in their financial performance, given organizational conditions and cultural context. For this, we studied the association between organizational attributes (core activity, origination, firm age, and industry) and their effects on a firm's financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that there exist both similarities and differences between Korea and U.S and year 2003 and 2006. While core activities and industry types of U.S. firms has not been changed much between the periods, Korean firms show much difference. In addition, while core activities and industry type were found to have strong relationship with financial performance, age and origination of a firm weak connections with financial performance. This study is expected to provide a foundation for developing more robust and systematic research model and performing further empirical research in this area.

• 한국IT서비스학회지
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• 제10권3호
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• pp.285-296
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• 2011

Recently world industry trends is moved from manufacturing to service. As a result product-market ideology is central to the service enabler of the service. And value creation and delivery of consumer-oriented services as the core design industry is gaining popularity abroad. But the Service design to dispose of the whole process from planning to be done systematically is not yet established a clear concept. This study suggested problems of the current service design industry, service plans and strategies for the development of service design through open questionnaire and FGI(Focus Group Interview) for using service model methodology which is presented by HyeogIn Kwon et al.(2010). And we also consider 27 kinds of developing challenges for service design industry innovation by 6 sectors, such as workforce, R&D, legal framework, lay the foundation, knowledge service and collaborative service.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2008년도 춘계학술대회 논문집
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• pp.91-94
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• 2008

In this paper, we searched for impact factors by brainstorming and calculated the weights of them using the Analytic Hierarchy Process(AHP) method in order to develop energy technology strategy for the future. AHP is a useful method for evaluating multi-criteria decision making problems. We selected 3 criteria(possibility of success for developing technology, application of the technology, technical spin-off) and 10 sub-criteria. According to the result in this study, the most important sub-criterion is the possibility of commercialization, the second is the possibility of developing the fundamental technology, and the third is the possibility of convergence technology. The other side, the lowest important sub-criterion is the difference of technical standards as compared with advanced countries.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.286-289
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• 2008

Production Information System make it possible to check and control the information of manufacturing processes. Based on this information companies are able to act to the price strategy and marketing strategy timely. In this study we will examine developing the MES(Manufacturing Execution System) as Production Information System in the Automobile Shock Absorber Piston rod Manufacturing Process of which processes are composed of heat treatment, lathing, grooving, milling, rolling, inspection and packing processes in order to control its production information efficiently.

• 한국조리학회지
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• 제23권6호
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• pp.36-46
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• 2017

In this study, the influence of the life style on the HMR purchasing behaviors and repurchasing intents and the purchasing behavior on the repurchasing intent were examined in order to provide the basic data for developing competitive HMR product and invigoration of marketing. As results, of the life style factors, the health affected the quality, the taste the convenience and safety, and the economy the convenience, and the convenience the quality, and the safety the safety, significantly. Of the life style factors, health affected the repurchasing intentions negatively, while taste affected the repurchasing intent positively. Of the HMR selection properties, quality, convenience, and safety all affected the repurchasing intent positively. It can be conducted from the study that it is necessary to develop a strategy to enhance the quality and safety of the HMR and enhance the taste and economy of the HMR products for the taste and economy-oriented customers. When developing a new HMR product, the development and formulation of the strategy for quality, convenience, and safety and the overall strategy that covers from production, logistics, sales, and promotion, are supposed to be well established and discussed.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2004년도 제5회 정기학술발표대회 논문집
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• pp.127-135
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• 2004

건설업무의 효율성 향상을 위하여 활용되고 있는 PMIS를 본격적으로 추진한지 수년이 지난 현 시점에서, 대내외 환경 변화 및 신규 정보시스템 요구를 적극 반영하여 그간 구축된 정보시스템들을 재점검하고 향후 발전 전략을 새롭게 수립할 필요성이 대두되고 있다. 이에 본 연구에서는 건설 PMIS 발전 개념을 수립하고, 건설관리업무 정보화를 위한 업무 분석을 통하여, 분석된 단위업무별 정보시스템화의 기회 및 효과평가, 그리고 활용중인 기존 시스템의 평가 방법론을 제시하였다. 또한 제시된 방법론에 의한 평가결과와 신규 정보시스템 요구를 반영하여 건설 PMIS 발전전략을 수립하였다.

• 경영과학
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• 제34권2호
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• pp.15-33
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• 2017

This paper considers a Bayesian Network analysis for understanding the heterogeneous cross-category effects of different promotion activities and developing an efficient overall promotion strategy for a large retail store. More specifically we differentiate price reduction promotion and floor promotion and study their heterogeneous effect on consumer purchase behavior under a market basket setting. We then utilize Bayesian networks in identifying complex association structure in market basket dataset by analyzing the effects of different promotional activities and also include the effects of time, family income and size. We find from our Bayesian network analysis that the dominant cross-category promotion effect of price promotion is the indirect effect whereas the dominant cross-category promotion effect of floor promotion is the direct effect. Also, among the demographic variables we find that family size of the household is linked with more product categories compared to income and see that there are differences in the extent of the effects by product category. Finally, we also show the existence of products acting as a network hub and how they can be utilized by retailers faced with a limited marketing budget and suggest a more efficient promotion strategy.

• 융합보안논문지
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• 제16권4호
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• pp.53-61
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• 2016

많은 국가들은 사이버위협으로 인한 피해를 사전에 예방하고, 사고 발생 시 그 피해를 최소화하기 위해 국가차원의 사이버보안 전략을 수립하여 이행하고 있다. 그러나 국가 사이버보안 전략은 해당 국가가 처한 환경과 필요에 따라 그 수준과 범위에 있어 상당한 편차를 보이고 있다. 어느 한 곳의 취약점은 전 세계적인 문제로 이어질 수 있다는 점에서 국가 사이버보안 전략 수립을 지원하고 개선하기 위해 국제기구를 비롯한 관련 기구, 기관에서 다양한 지침서가 개발되었다. 본 논문에서는 국가 사이버보안 전략 수립을 위해 발표된 각종 지침서를 분석하고, 주요 공통요소를 도출한 참조 모델을 제시하였다. 아울러 이를 우리나라 정책과 비교하여 미흡한 부분에 대한 보완대책을 제안하였다.

• 유통과학연구
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• 제19권8호
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• pp.91-100
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• 2021

Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

• 디지털융복합연구
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• 제11권7호
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• pp.67-74
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• 2013

이 논문의 목적은 개발도상국에서 이미 검증된 성공적인 생태관광지들의 성공 요인을 확인하고 이를 근거로 방글라데시 순다르반스의 성공적인 생태관광을 위한 전략을 개발하는데 있다. 연구목적을 위하여 기존의 성공적인 생태관광지들의 성공요인을 통하여 방글라데시의 성공적이고 수익성이 있는 생태관광 명소로 부각시키기 위한 효과적인 전략 대안인 순다르반스의 경제적 잠재력을 분석하였다. 또한 방글라데시의 경제 성장을 위한 수익성 향상방법으로 방글라데시의 관광 명소의 개발방법과 순다르반스의 경제적 잠재력도 함께 분석하였다. 마지막으로 순다르반스의 성공적인 생태관광을 위하여 열 가지의 제안을 하였다.